Advertising
12April

LVMH partners with WestRock on the launch of new fragrance Kenzo World

LVMH partners with WestRock on the launch of new fragrance Kenzo World

LVMH Kenzo fragrance teams selected the Melodie Pure™ pump, partnering with WestRock (now, part of Silgan Holdings), for the strategic launch of its latest fragrance: Kenzo World.

Part of WestRock’s Emotions of Spray Collection, an expanded line of seven pumps, Melodie Pure™ offers a distinctive, prolonged application consisting of a very fine and homogenous atomization.

The eye-catching bottle is crafted in black rubber, pink gold-tone metal and opaline. The gommato cap is inspired by the iconic Kenzo Kalifornia bags and the precious accent in pink gold-tone metal evokes the "The Eye" jewellery collection. The mysterious eye reveals itself in various ways according to the point of view.

@MaicaPackaging
@news_packaging

Publicado en Fragrances, Innovation

10April

MW concocts bespoke board game for Stranger & Stranger

MW concocts bespoke board game for Stranger & Stranger

This bespoke board game manufactured by MW Luxury Packaging was a Christmas gift of the design agency Stranger & Stranger. A twisted take on Snakes & Ladders, “The Game of Stranger” was inspired by Game of Thrones and centres around the themes of lust and death.

The game consists of a rigid board outer box wrapped in custom uncoated stock. Embossed side panels were crafted to resemble snakeskin; further serpent imagery can be found in the hot-stamped gold foil detailing and “forked tongue” ribbon attachment.

Out of the tertiary case slips another box where the game components nestle in black suede. Here you’ll find the board, two copper 8-sided dice, snakeskin-patterned rulebooks, and a set of acrylic eyeball tokens in a custom-printed case.
STRANGER 2
The board itself is backed with blind embossed black suede. On the front is a complex graphic print; multiple layers of embossing, debossing, foils and varnish combine for a richly textured finish.

@MaicaPackaging
@news_packaging

Publicado en Others, Innovation

05April

M&H Plastics creates luxury packaging for The Chapel

M&H Plastics creates luxury packaging for The Chapel

M&H Plastics has worked with The Chapel on the launch of its first product range. The company chose M&H, part of the RPC Group of companies, to create the packaging for its luxury hand creams in the collection which also includes candles.



M&H Plastics designed the 75ml white tubes which feature intricate gold blocking and imagery of night owls, honey bees, and great tits, each chosen to represent a different time of the day and evoke the essence of morning, afternoon or evening that inspired each fragrance in the range.

@MaicaPackaging
@news_packaging

Publicado en Beauty, Innovation

03April

New vermouth Rojo Amargo by Padró & Co. features exclusive luminescent packaging

New vermouth Rojo Amargo by Padró & Co. features exclusive luminescent packaging

Intense aroma and exquisite flavour characterise the new vermouth Rojo Amargo by Padró & Co. Its exclusive packaging features a colourful arabesque design and takes on a different appearance depending on whether or not it falls under ultraviolet light.

Without UV light, the combination of deactivated fluorescent colours give the bottle brightness, bringing out the copper colour against the rest. Under UV light, the fluorescent colours burst with vitality and the copper colour retreats into the background. The presentation is rounded off with a cylindrical box.

Rojo Amargo recently won a gold medal at the latest edition of the Catavinum World Wine & Spirits Competition. This distinction joins its outstanding score from the Guía Peñín wine guide, with 92 points out of 100.

Publicado en Innovation, Beverages

<<  33 34 35 36 37 [38

 

Location

Rambla de Catalunya nº 5 1º 3ª
08007 - Barcelona
Spain

Contact

Phone: +34 93 434 21 21
FAX: +34 93 418 90 41
E-Mail: info@newspackaging.es

Press releases

Send us here your press releases for its publication

Distribution

5,000 issues + 1,200 issues for trade fairs

Copyright © 2018 NewsPackaging. All rights reserved.

x

SUBSCRIBE TO OUR NEWSLETTER

Do you want to be updated with the latest news?