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05November

Pacoon updates the image of Zwettler Saphir

Pacoon updates the image of Zwettler Saphir

Saphir - the beer speciality from Zwettler combines qualities of a premium beer and is the masterpiece of the brewmaster. The Pacoon Hamburg design agency was able to express the characteristic, expressive and individual in the design upgrade.
The newly designed Saphir logo combines aesthetics with understatement. In combination with the Golden Zwettler coat of arms it underlines the character of the beer and stands for exquisite beer pleasure. The reduction of the gold content in combination with matt/gloss finishes in black forms the perfect background. The result presents this Premium-Pils in a stylish and elegant brand appearance.

Publicado en Design, Creativity, Beverages

22October

Born in Barcelona, raised in Napa valley

Born in Barcelona, raised in Napa valley

Codorníu Raventós acquired vineyard land in the Carneros region of Napa Valley. The winery was renamed Artesa and has become a leading producer of artisan wines.
Artesa lead a rebranding project, in order to have a more artisanal Spanish look and field, while appealing the American audience - the 'Artesa' name comes from 'artisanal'.
The agency Mucho developed the project based on the 'A' logo, that was derived from the shape of the winery and entrance in Napa. This shape could then be filled with crops of original Codorníu posters. Each illustration related to the story behind that particular varietal. For the Carneros Chardonnay and Pinot Noir range they filled the shape with a mosaic, reminiscent of the Gaudi Mosaics typically seen in Barcelona.
An Artesa typeface was created referencing the typography used in original Codorníu Art Deco posters. They also developed a calligraphic illustrative ‘A’ that is used as the overall logo and silkscreened directly onto the bottles for the Estate Vineyard products.
Bespoke tiles that incorporate the logo were commissioned and shipped from Barcelona to créate sorrundings of the bar at the winery. Specially commisioned artwork for the Tempranillo-Cabernet Sauvignon, Tradició and Cask Reserva Especial adorn the walls of the salon creating an elevated modern Barcelona atmosphere.

artesa2

Publicado en Design, Creativity, Beverages

15October

Pacoon developed the packaging of Alnavit

Pacoon developed the packaging of Alnavit

Alnavit is a sister company of Alnatura and is covering the growing demand for gluten- and lactose-free products with its products. Pacoon has developed the entire packaging design for the company.
A part of this range are the Pur+ products which are supporting the challenge of a conscious nutrition. Innovative products with a special added value. Pacoon has created a colourful, cheerful appearance, with clear rules for differentiation.
Derived from the 5 product categories, the ornaments of the ingredients are hidden behind them.

Publicado en Design, Creativity, Food

17October

Little Buddha designs the packaging of sugar-free ice tea range Umaicha

Little Buddha designs the packaging of sugar-free ice tea range Umaicha

Jean Jacques Fredj launches a new sugar-free ice tea range in Europe, infused with imported tea leaves from Japan.

It’s a minimalist and elegant range designed by Little Buddha that evoques a japanese origin with an attractive aesthetic for the european eye, and with a simple and intuitive differentiation between each recipe.

On the other hand, there is a Brand Block designed with a japanese flair, with pictures of a Teapot and dry tea which evoque great naturalness and educate the consumer on the different types of tea.

Publicado en Design, Creativity, Food

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