The international jury of Pentawards has announced the 2018 winners. This year, the 12th edition of the Pentawards was held at the iconic Solomon R. Guggenheim Museum in New York. On Thursday 6th September 2018, the gala ceremony played host to over 280 of the most creative, innovative and disruptive members of the global packaging design community, all winners of the 2018 competition.
DIAMOND WINNER - BEST OF THE SHOW Mutti Limited Edition. Auge Design
When choosing the Best of The Show - Diamond Pentaward winner, the jury and its president have a transparent ability to reach a unanimous decision with little or no effort every year. Mutti Limited Edition, the 2018 Best of the Show - Diamond Pentaward winner, designed by the Italian studio Auge Design, presented no challenge to this year’s jury, by giving them no alternative but to award it with nothing less than the highest level of recognition for packaging design accredited by Pentawards. A partir del formato original, la gama ha sido adornada con una nueva sensación glamorosa y lujosa, con un acabado en láminas de oro de alta gama que contrasta con las superficies de serigrafía de marfil. Este es un diseño que ahora se unirá a un club exclusivo de Pentawards, siendo el 13º ganador de la corona Best of The Show - Diamond Pentaward desde que comenzaron los Pentawards.
PLATINUM WINNER - BEST OF BEVERAGES GUOCUI WUDU Shenzhen Lingyun Creative Packaging Design
In a highly competitive category, the GUOUCI WUDU bottle, designed by the Chinese agency Shenzhen Lingyun Creative Packaging Design , stood out as a design that delivers its message with the absence of an actual description. The overall finish is bold, clean, detailed and rich, all of which are features that elude to the liquors’ high quality and premium contents. From the Henan Province in China, this white spirit is made from five traditional Chinese medicinal materials that are soaked and brewed over time. Liquors of a similar nature in China often contain dregs, left over from the brewing process. By contrast, the biggest selling point of this product is that through multiple processes, the purity of the liquor approximates to a zero-impurity state, giving consumers a stronger sense of security. To translate this, a striking blue transparent glass bottle has been designed as the container and its unique form presents distinctive oriental aesthetics corresponding with the idea of traditional Chinese medicinal brewing behind the product.
PLATINUM WINNER - BEST OF FOOD Shirokuma no Okome. Frame inc.
A design that is as cute as it is curious, Shirokuma no Okome created by the Japanese agency Frame inc. is fantastically simple, yet it leaves everything to the imagination. The concept was to bridge the gap between the rice company Shirokuma no Okome and the brand image 'Polar Bear'. This led to the creation of the charming and warm illustrations, which reflect the true gentleness of the product. The design is beyond the physical product itself (rice), however it is used to elevate the brand into a new space, away from its competition by appealing to the emotive senses of the consumer.
PLATINUM WINNER - BEST OF BODY Bloomdale Eyewear. Studio Kluif
Bloomdale Eyewear is a brand that doesn't follow the typical brand codes created by Studio Kluif. Instead of using photography, like most brands do to promote their new eyewear models, we advised them to communicate in another way. A series of iconic portraits were developed to underline the brand’s tagline, A Bloomdale for every face. These portraits play an important role in all communications. In order to create a more extensive brand experience, we created a packaging range with which the optician makes a more personal statement towards the client. Each box can be fitted with a different portrait depending the client is male, female or even a child.
PLATINUM WINNER - BEST OF LUXURY Diptyque Hourglass 2.0. SERVAIRE & Co
This new design of the Diptyque Hourglass 2.0 range by SERVAIRE & Co renews the poetic promise of setting a dialogue between home, scent and time with an hourglass-shaped diffusing scent, with an ever-more exclusive design. A unique silhouette and a unique glass coating now differentiate each of the 6 fragrances, which asserts the house's decorative universe and pays tribute to its eclectic inspirations. Its cold-diffusing technology delivers perfume notes through ingenious wicks, which have been developed to widen the diffusion area, through a new patent developed by Techniplast.
PLATINUM WINNER - BEST OF OTHER MARKETS Gatuna. The Bold Studio
In a crowded market, it is essential to stand out. GATUNA, from the Spanish agency The Bold Studio, is a brand that executes this with class. The cat litter market is full of standard products with no apparent differentiation. The challenge was to leave behind the product's technical details, in favour of developing a relationship with the consumer to become their first option. The product is sold in specialised pet shops in Spain. Inteligentemente practica (smartly practical), is a concept that highlights how easy to clean the litter is, also telling the customer that it will save them time to spend it where it matters most: with their cat. The design, based on the illustration, breaks with the visual codes of the sector (cold and technologic) to express simplicity and a sense understanding between the brand, the physical product itself and the consumer.
NXT-GEN WINNER - BEST OF STUDENT CONCEPTS Panda Cigarette. Yu Chen - Hubei University of Technology
Panda cigarette package is designed for warning people about the harms of smoking. Before unwrapped, it showcases a complete image of a panda head printed on transparent film, while the cigarettes are pulled out one by one, seen through the panda pattern, the interior skull image emerges. A transformation from a black panda head to a skull against a white background, it throws into sharp contrast. Sub-health has become a normal state in today’s hectic life. Children are instinctively attracted to pandas, so this before-and-after contrast between a cute panda head and a horrible deathly skull is a much stronger message for them than conventional health warnings. If they learn to avoid cigarettes at a young age, they are less likely to grow up to be smokers.
LONDON CALLING The 2019 Gala Ceremony will be held in London, UK
The 2019 competition will be open for entries from 25 February - 12 April. It has been revealed that the 2019 edition of the Pentawards will see its Gala Ceremony return to London, for the first time since 2015. Additional events will be built around the main Gala Ceremony again, including a Conference, a Design Brunch and a new format of event. The official venue for the Gala Ceremony is yet to be revealed, however it has been confirmed that the 2019 Gala Ceremony will be the largest one (by capacity) since it’s inception. This is in response to a surge in demand from the community to attend the prestigious event in line with the global growth of the Pentawards competition.