New for the 2018 edition of the Pentawards, the NXT-GEN Award provides a platform for the next generation of packaging design talent to showcase its skills on an international stage and to the biggest influencers in the design business. It also underlines the Pentawards’ commitment to champion the best new entrants to the global packaging design industry and their work, and promote careers in the sector to future generations of students.
The winning student will receive an all-expenses paid trip to New York, an invitation to attend the Pentawards Gala Ceremony, which is taking place at the Guggenheim Museum on 6th September 2018, and the opportunity to collect their award live on stage. It will also give the winning student an unprecedented opportunity to meet many of the world’s top packaging designers at the event. In addition, their work will be published The Package Design Book 5, a review of Pentawards winners that is published every two years by Taschen.
All students entering any category of the 2018 competition will be eligible to receive the NXT-GEN award; and their entry will automatically be considered for the NXT-GEN Award as well as their original category. Entries for the NXT-GEN Award will be judged on creativity, innovation, branding and the quality of execution. Each of the designs will be judged by a highly-esteemed panel of 12 industry experts, which includes, Mark van Interson, Global Design Director at Heineken, Sam O’Donahue, Creative Director at Established and Mark Budden, Managing Director at Design. The judges bring with them years of experience, working across major brand accounts including Guinness, Marc Jacobs, Diageo, L’Oréal and Fenty by Rihanna, to name just a few.