La Distillerie de Paris is a boutique distillery run by two brothers in the St Denis district. Since 2015, Sébastien and Nicolas Julhès have been creating artisanal gins, vodkas, brandies, aged spirits and whiskeys. Now, they have launched their very first eau de parfum, exclusively packaged in a bespoke bottle and box by Quadpack.
Quadpack was commissioned by the brand to create a design for the bottle that respected the brand’s identity, yet would be suitable for a premium niche fragrance. Together with La Distillerie de Paris, the team came up with a 100ml thick glass bottle, boasting a unique shape that reflects the brand’s background. Its elongated, spherical form features rounded edges and a generous shoulder unusual in perfumery, but typical of a spirit bottle. The thickness of the glass gives it a lot of weight. Coloured a distinctive blue, the words ‘Made in Paris’ are embossed into the glass. Even the copper hot-stamping on the label provides a subtle nod to the Holstein still.
The wooden cap is similarly reminiscent of the world of spirits. Made of sustainably-sourced ash at the Quadpack Wood factory, it has a burnt top inspired by the wooden barrels used in the ageing process of liquors.
A leather necklace, with a round metal pendant stamped with the brand’s logo, provides the finishing touch to the primary pack.
Parisian design agency Grismarine provided the specifications for the premium gift box. Developed by Quadpack’s secondary packaging department, it consists of a rigid drawer and sleeve, made of grey board, wrapped with a deep blue matt paper. Inside the drawer is an inner frame with a black foam insert to hold the bottle. The blue-and-copper colour scheme of the bottle is carried through on the outer sleeve, with copper lettering hot-stamped using Kurz Luxr foil. A rectangle has been embossed to receive the ingredients label.