A watercolour-inspired La Mer presentation box by MW Luxury Packaging
La Mer invited previous collaborators MW Luxury Packaging to create a bespoke presentation box for its Revitalizing Hydrating Serum.
The box is inspired by the pages of a children’s pop-up book. The pack exterior is a rigid hinged box. At first glance, its muted colouring and subtle blind deboss branding seem understated; in the right light, the blue speckled foil paper glitters ocean green, hinting at the beauty within. Lift the lid and an accordion of illustrated book pages spill out.
The pages were crafted using uncoated stock and conjure the feel of an Impressionist’s sketchbook. In place of a final page is a panel containing a removable mirror; when the box is fully opened, the mirror reflects the bottle of Hydrating Serum beneath.
More than a case, a magic box that transmits sensations and memories, a story to discover.