Cyrano Armagnac by Sand Creative
Sand Creative created the brand identity and packaging for 25 & 50 year old blends of Cyrano Armagnac and a younger called Roxane.
Inspired by the legend of Cyrano de Bergerac, the design features Cyrano's sword within the Logo which is written in a blackletter style. Supporting descriptive font Garamond also takes its influence from 17th Century French typographer Jean Jannon.
Other details include an illustration of the Sun representing the 'Sun King' Louis VIV who was the french monarch of the time of Cyrano de Bergerac. Around the edge of the labels, punctuated by gold quill pens runs one of Cyrano's famous monologues.
Cyrano de Bergerac is shown on the red seal facing away from us hiding his nose but still with a smile on his face.