Cyrano de Bergerac inspires the packaging created by Sand Creative
Sand Creative was reponsible of the brand identity and packaging for Cyrano Armagnac 25 & 50 year old blends and a younger Armagnac called Roxane.
Inspired by the legend of Cyrano de Bergerac, the design features Cyrano's sword within the Logo which is written in a blackletter style. Supporting descriptive font Garamond also takes its influence from 17th Century French typographer Jean Jannon.
Other details include an illustration of the Sun representing the 'Sun King' Louis VIV who was the french monarch of the time of Cyrano de Bergerac. Around the edge of the labels, punctuated by gold quill pens runs one of Cyrano's famous monologues.
Cyrano de Bergerac is shown on the red seal facing away from us hiding his nose but still with a smile on his face.
Literature, creativity and armagnac linked by Cyrano de Bergerac in a packaging.