Garrofé develops the packaging of Júlia Homme
Garrofé has developed the packaging for Júlia Homme, new product line of Júlia Perfumery focused on the male audience with high-end products. The main objective has been to convey a traditional image but with sophistication in all products, combining noble elements such as wood and adding a male color coding.
The result is a combination of colors based on brown with red undertone and dry stick typography with high relief that gives the product a modern and sophisticated look & feel. To differentiate the product range, they have coded the facial treatment products with the use of a wood in mahogany tones and silver stamping typography. For shaving products they have opted for white wood. All the ranges are linked graphically in the linear and integrate all the meanings and values that identify the brand.