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23Agosto

Hennessy presents new original design statement by Marc Newson

Hennessy presents new original design statement by Marc Newson

Hennessy has revealed the Hennessy X.O 2017 limited edition bottle by Marc Newson. In the hands of the world-renowned designer, a dynamic, streamlined variation on the bottle's iconic shape breaks convention. The design amplifies the blend inside – unchanged since 1870 – while placing the Extra Old Cognac Hennessy X.O on a modern aesthetic frontier.

"The Hennessy X.O bottle has a wonderful fundamental shape. What I wanted to do was use design to magnify the Cognac – its color and sensorial qualities – as much as possible", says Newson.

Newson's limited edition design gives the signature Hennessy X.O bottle a wholly unexpected twist. Once he had pared the bottle's shape to its purest form, the designer chose to reprise its traditional decorative motifs – grapes and leaves – in a corrugated relief. These striations are perhaps the most daring design elements ever incorporated on the iconic Hennessy X.O bottle.

Publicado en Creativity, Design, Beverages

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