Publicidad
25Junio

Lancòme Absolue l'Extrait Ultimate Elixir, with a packaging created by Partisan du Sens

Lancòme Absolue l'Extrait Ultimate Elixir, with a packaging created by Partisan du Sens

Partisan du Sens have re-imagined Absolue l'Extrait Ultimate Elixir in a more ecological way and for the first time, with a refill. They have redesigned bottle's curves which resulted of a reduction by 39% of its glass weight and by 30% its box's volume. The new design has become rechargeable with a capsule: with a decorative rosette motif, a reference to the majesty of the Lancôme Rose.

Moreover, a contemporary and luxury new packaging was created. Partisan du Sens accompanied the brand not only on the creative part but also, in the whole technical development part. In the end, a reduction of 59% of the materials used was made.

Publicado en Beauty, Innovation

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