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10Mayo

Lanjarón launches Red, a natural mineral water in a red bottle

Lanjarón launches Red, a natural mineral water in a red bottle

Red, the new eco-designed red bottle from Lanjarón (1.25 l), consists of 50% recycled PET (r-PET) and is 100% recyclable. Furthermore, 25% of its profits will go towards an environmental cause.

Although the entire Lanjarón range contains at least 15% r-PET in its packaging, Red is one step further in terms of sustainability – the brand aims to reach 100% by 2018.

Ecoembes, the non-profit environmental organisation that promotes the circular economy through the recycling of packaging, has demonstrated its support for Lanjarón in the launch of Red, its new project in sustainability and ecodesign.

@MaicaPackaging
@news_packaging

Publicado en Innovation, Beverages

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