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12Abril

LVMH partners with WestRock on the launch of new fragrance Kenzo World

LVMH partners with WestRock on the launch of new fragrance Kenzo World

LVMH Kenzo fragrance teams selected the Melodie Pure™ pump, partnering with WestRock (now, part of Silgan Holdings), for the strategic launch of its latest fragrance: Kenzo World.

Part of WestRock’s Emotions of Spray Collection, an expanded line of seven pumps, Melodie Pure™ offers a distinctive, prolonged application consisting of a very fine and homogenous atomization.

The eye-catching bottle is crafted in black rubber, pink gold-tone metal and opaline. The gommato cap is inspired by the iconic Kenzo Kalifornia bags and the precious accent in pink gold-tone metal evokes the "The Eye" jewellery collection. The mysterious eye reveals itself in various ways according to the point of view.

@MaicaPackaging
@news_packaging

Publicado en Fragrances, Innovation

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