LVMH partners with WestRock on the launch of new fragrance Kenzo World
LVMH Kenzo fragrance teams selected the Melodie Pure™ pump, partnering with WestRock (now, part of Silgan Holdings), for the strategic launch of its latest fragrance: Kenzo World.
Part of WestRock’s Emotions of Spray Collection, an expanded line of seven pumps, Melodie Pure™ offers a distinctive, prolonged application consisting of a very fine and homogenous atomization.
The eye-catching bottle is crafted in black rubber, pink gold-tone metal and opaline. The gommato cap is inspired by the iconic Kenzo Kalifornia bags and the precious accent in pink gold-tone metal evokes the "The Eye" jewellery collection. The mysterious eye reveals itself in various ways according to the point of view.