‘Matte & Mirror Impact’ diversifies Ardagh Group’s finishings portfolio
Ardagh Group’s latest beverage can finishing, named ‘Matte & Mirror Impact,’ combines the trending combination of matte and glossy surfaces. A new ink compound is responsible for creating an eye-catching beverage packaging.
The new finishing comprises a special admixture that can be used with any printable colour and creates matte effects on the otherwise glossy can surface. During the drying process in can production, the blend creates a surface structure that reflects light differently, thus producing a matte appearance.
The new solution creates a multi-faceted surface through a specialty ink. The alternating matte and glossy areas allow specific design elements, such as logos, promotional messages or brand icons, to be easily and effectively highlighted.