Neodif brings Noble Rey beer to the french market in partnership with Crown
Neodif is a French beverage retailer based near Nantes that specializes in foreign beer distribution. The owner developed a relationship with American brewer Noble Rey (Dallas, Texas) and ultimately signed an exclusive agreement with rights to produce, fill and sell the brand’s beers in France and potentially other locations in Europe. After deciding to package the beers in cans, Neodif partnered with Brasserie Duyck and Crown Bevcan Europe & Middle East to develop stand out designs.
The finished product, named ‘Sex in a Can,’ features a fiery redheaded, mermaid-inspired figure blowing a kiss to potential consumers from a contrasting aquamarine coloured background.