Packaging by Zoo for an organic cured sausage
The brand began in 1894 and in this new evolutionary phase, the design respects the graphic and printing resources of the period but updates them to give the necessary distinction to the Bofill organic llonganissa (cured sausage).
The use of an elegant typography with stencil characteristics afford the brand the required level of sophistication and the gold stamped finishes make them stand out against the other elements.
On the packaging, the natural tones combined with white spaces help to transmit purity and naturalness. Some original elements, such as the illustration of the factory, have been updated and enhanced to give them more status in the design; this also helps them to transmit the brand’s current values.