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11Junio

The iDermo Awards choose the best products for sale in pharmacy

 The iDermo Awards choose the best products for sale in pharmacy

The award ceremony of the iDermo.com 2018 Awards was held in June at La Pedrera in Barcelona. The event counted with the presence of more than 170 professional personalities of the pharmaceutical industry to know the best dermocosmetic and OTC products (for sale to the public without a prescription) from the year 2018. Approximately 15,000 users have voted in this edition. Isdin was chosen as Best Brand and Heliocare as Best Brand in Social Networks. The Phyto brand won the first place in Better Innovation iDermo with its Phyto Re30 Anti-gray hair treatment.

IDermo Awards for Best Design and Packaging. Nuxelence® Nuxe Eye Contour Zone won the Gold for the Best Design and Packaging Product iDermo 2018. The jury valued its zamak applicator-massager, for its innovation and precise shape, with a shape that adapts to the curves of the eye contour , in addition to taking advantage of the interior of the case to provide the information to the consumer, instead of using a prospect.

Premium Voluptuous Cream from Lierac won the Silver for its luxury image that responds to the expectations of the consumer, consistent in all the elements: external pack, matt black and gold glass container, applicator, travel bag ....

The Bronze for Best Product Design and Packaging iDermo 2018 was for Atopic Skin Body Lotion for being a totally sustainable packaging, the result of an ecodesign project led by Ferrer, minimalist, with a clear graphic and a soft soft-touch finish.

IDermo Awards for Best Design and Packaging Farmaselect. The jury awarded the Gold to the Best Design and Packaging Product of FarmaSelect to SOS Cortes de Urgo, for the innovative shape of its packaging, an original float that "saves you" when you need it, with a non-aggressive use experience and an easy application. Ecodenta of Natural Skin Beauty got the Silver, because the ecodesign is visible immediately and is consistent with the content, thanks to the materials used, the design and the graphics. The packaging of Enna Cycle Menstrual Cup of Enna obtained the Bronze because its new design facilitates the application of the product, it is very clear for the consumer and allows a more hygienic experience.

In the Design and Packaging category, the jury was made up of Mireya Andreu, of Packaging Cluster; Camil Castellà, Co-Founder & Marketing Executive of Aktiva Design; Iván Borrego, manager of the Beauty Cluster; Xavier Pascual, director of the Hispack fair; Eva Rodrigo, HP marketing; and Ana Rocamora, president of the Spanish Society of Cosmetic Chemists; and Maica García, director of the magazine News Packaging. Drimpak, NG Plastics and HP were the sponsors of this edition. Attendees received their trophy in a box with a lined interior that protected it, created for the occasion, and an elegant bag, both produced by Drimpak. They were also presented with a plastic container full of goodies courtesy of NG Plastics and a totally personalized gift: a box printed with your photo, made by HP.

Publicado en Others, Innovation

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