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29Mayo

The Pochet Group’s Only the brave saga continues

The Pochet Group’s Only the brave saga continues

Diesel Only the brave High, the new edition for 2017, alludes to the strength needed to reach the top and draws inspiration from cool mountain peaks.

Pochet du Courval assisted the creative teams at Diesel Parfum in developing the ideal tint for the lacquer. This new version is illuminated by an ice blue varnish concentrated around the finger bones, bringing to mind reflections of an iceberg.

The colour spreads perfectly and evenly along the whole length of the iconic bottle, created by Pochet du Courval, right to the clenched fist.

The galvanised signet ring by Qualipac adds the finishing touch, almost like a trademark.

The result of the new collaboration between Pochet Group and Diesel is an impactful packaging that conveys freshness.

@MaicaPackaging
@news_packaging

Publicado en Fragrances, Innovation

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