News Packaging PG81

45 CLÚSTER DEL PACKAGING and 20 in the privileged setting of the Ampurdán Golf Club, bringing together more than 100 packaging industry professionals for two days filled with inspiration, connection, and strategic knowledge. The first day featured a creative cocktail workshop to boost networking among attendees. This was followed by the General Assembly, chaired by Martina Font and Àlex Brossa, where the year's results and the cluster's future strategic plans were shared. One of the highlights was Alex Roca Campillo's presentation, with his powerful message "You set the limit," accompanied by Eloi Planes (Fluidra). The day concluded with a relaxed dinner and an opportunity for informal networking, fostering personal and professional relationships among attendees. On the second day, after Martina Font's institutional welcome, key topics for the future of the industry were addressed. Josep Lluís Sánchez Brugarola (Infonomia) opened the program with reflections on "how to innovate without being Google." This was followed by a roundtable discussion on family businesses with Vanesa Martínez (Grupo Carinsa), María Ruz (Leng-de Oro), and Pere Joan Valls (Pere Valls, S.A.), moderated by Ricard Agustín Ripoll. Enrico Nebbia (Ekselia Partners) analyzed the keys to optimizing sales teams. Gemma De las Cuevas (UPF) and Eloi Planes explored the connection between science and business innovation. Finally, Jordi Prat Camps (Dribia Fecha Research) closed with a session on real-world applications of artificial intelligence in the packaging industry. The closing session, led by Martina Font, gave way to a networking lunch sponsored by Hispack, rounding off two days of intense activity and collaboration. Packaging Cluster lidera una misión empresarial en Bolonia para explorar innovaciones en maquinaria y materiales sostenibles Del 27 al 30 de mayo, el Packaging Cluster, en colaboración con ACCIÓ –la agencia para la competitividad de la empresa de la Generalitat de Catalunya–, los clústeres italianos Clust-ER Mech (maquinaria), ClustER Agrifood (alimentación), Clust-ER Health (farmacéutico) y la agencia regional ART-ER, organizaron una misión empresarial en Bolonia para promover el intercambio de conocimiento y detectar oportunidades de colaboración estratégica en el ámbito del envase y embalaje. Packaging Cluster leads a business mission to Bologna to explore innovations in sustainable machinery and materials From 27 to 30 May, the Packaging Cluster, in collaboration with ACCIÓ – the agency for business competitiveness of the Generalitat de Catalunya –, the Italian clusters Clust-ER Mech (machinery), Clust-ER Agrifood (food), Clust-ER Health (pharmaceutical) and the regional agency ART-ER, organized a business mission in Bologna to promote knowledge exchange and identify opportunities for strategic collaboration in the field of packaging. www online www.packagingcluster.com

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