59 NOTICIAS I NEWS Por último, en esta gala se ha otorgado el Premio Plan Cantera Clúster por el cual uno de los alumnos participantes ha sido becado por el Clúster de Envase y Embalaje para la realización del Máster en Marketing Digital impartido por ESIC Business & Marketing School. Una beca valorada en 19.600 € cuya ganadora ha sido Adriana Torija Palacios, una alumna de Ingeniería en Diseño Industrial y Desarrollo del Producto en la Universitat Politécnica de València. The 16th National Packaging Awards, organized by the Packaging Innovation Cluster, honored young talent committed to sustainability and putting innovation at the service of people. More than 300 projects were submitted from 22 design centers, universities, and schools. These awards are supported by the La Plana Group and the ITENE technology center; significant backing from Sacmi, Hinojosa, and Grabalfa; and in collaboration with Huhtamaki, Caixa Popular, Innotech – Lantero Group, ESIC Business & Marketing School, Siegwerk, Upalet, and Limitronic. In addition, it is funded by the Valencian Regional Ministry of Innovation, Industry, Commerce, and Tourism. Award-winning packaging The challenge posed by Moeve focused on redesigning the packaging for its coolant. The challenge was to increase the use of recycled plastic without increasing costs or compromising product safety. First prize went to Paula Oliveros, from the Ramon Llull University – School of Design (ESDI), who created a package with a modern aesthetic and sustainable materials, designed for the automotive sector. It incorporates an ergonomic side grip for ease of use, a stackable design, transparency to improve the user experience, and the brand name integrated into the side to stand out on the shelf. In the food sector, Pascual has launched a challenge to design new sustainable packaging for drinkable dairy products or those consumed with a spoon, specifically designed for children and adolescents. The winners were Clara Isabel Vercher, Nerea Tarín, and Alejandra Campos from the Polytechnic University of Valencia (UPV), with "yogGO, the yogurt that keeps up with the rhythm." It's a versatile and fun container with colored lids based on flavor and an illustrated design in which each fruit appears perched on a yogurt spoon. It can be eaten with a spoon, sipped, or even frozen like an ice pop. In this challenge, ESAPA ((Higher School of Art of the Principality of Asturias) won a runner-up award with Eva Carlos, who also won the Public Award for her proposal. Her design transforms yogurts into animal figures, and the bottles are integrated into a box illustrated with a farm theme, creating the "Pascualitos Farm." On the other hand, Florette has set the challenge of reinventing the packaging for its complete salads to make it more attractive, functional, and sustainable. In this category, the first prize went to Ana Rodes, Laura Marín, Jorge Iribarren, and Bárbara Serrano from the University of Zaragoza (UNIZAR) for "Shake & Mix," a container that includes a toppings tray, a handle for easy transport, separate compartments with a die-cut design, and a system that allows for easy shaking and mixing without additional utensils. Made with recyclable, plantbased materials, it includes a QR code with access to the Florette recipe book and a multifunction window to view the contents before purchasing. It also optimizes stacking. Babaria has proposed the challenge of replacing traditional aluminum or tin aerosol containers with a more sustainable alternative, such as recycled PET. The winners of this challenge were Marisol López, Pablo Zamora, Daniel Rodríguez, and Manuel Cabrera, from the European University of Valencia, with an aerosol container made from recycled PET. Its design stands out for its reinforced neck, which improves resistance, and for its compatibility with standard crimpable or bagon-valve valves. Grupo La Plana has challenged participants to design protective interior packaging elements using primarily corrugated or compact cardboard. María Navarro, from the School of Art and Design of Valencia, was the winner of this challenge for her innovative, sustainable packaging for wine bottles. Their proposal consists of an adhesive-free die-cut box with integrated dividers and a cushioning system. It is a modular, stackable, and efficient solution, designed for both logistics and sustainability. It can be reused as a planter or lamp, thanks to die-cut pieces that include seeds. International Paper's challenge focused on the design of innovative packaging for the fishing industry. The winning proposal was that of Lucía Martín, Andrea Costa, Lucía Martínez, and Nekane Torre, from the University of Zaragoza (UNIZAR), who developed a package as a sustainable alternative to traditional Styrofoam boxes for fish and seafood. Its structure optimizes logistics, allowing up to 500 unfolded units to be transported per pallet. It is made of Sellocoat-coated cardboard, without adhesives, from a single die. Finally, the Cantera Cluster Plan Award was presented at this gala, for which one of the students participants received a scholarship from the Packaging Cluster to complete the Master's in Digital Marketing taught by ESIC Business & Marketing School. The scholarship was valued at €19,600 and was awarded to Adriana Torija Palacios, a student of Industrial Design and Product Development Engineering at the Polytechnic University of Valencia.
RkJQdWJsaXNoZXIy Njg1MjYx