cycled? Does recycling them have an environmental impact? When talking about packaging recycling in the cosmetics and perfumery sector, these are some of the questions consumers ask. In Spain, although there has been work and discussion about packaging recycling and how we can contribute to its circularity for years, some myths still exist on the subject. Therefore, from the cosmetics sector, we want to clarify and shed some light on some of these issues. The product categories included within the cosmetics and perfumery sector are very broad and cover a multitude of products. We have hygiene products (bath gels, shampoos, and deodorants, among others), skincare products (such as creams and serums), sunscreen products, color cosmetics, and perfumes, among many others. Furthermore, we have the unique characteristic of a wide variety of sizes, and the packaging for these types of products not only acts as a container but also as an applicator. All of this means that general messages for packaging recycling are not entirely applicable to the sector due to its high complexity. For all these reasons, the National Association of Perfumery and Cosmetics (STANPA), together with the Extended Producer Responsibility Systems (SCRAP) Ecoembes and Ecovidrio, have launched a pioneering pilot project in Spain called “Circular Beauty.” This project has been implemented in the city of Seville since May 15 of this year. The objective is twofold: on the one hand, to improve consumer awareness about the recycling of cosmetic and perfume packaging and, on the other hand, to improve the selection and treatment of packaging in the sector due to its intrinsic characteristics, thus enabling a better transition toward a truly circular economy. What does this Circular Beauty project entail? It’s a pioneering project that features specifically designed containers with two compartments: one yellow for plastic and metal containers and the other green for glass containers, just like municipal containers. Circular Beauty Container This container is self-explanatory, using graphic icons to explain which containers can be recycled, as well as which products are not part of the project, such as razors, combs, brushes, and others. The container also contains an easily readable QR code that provides a more detailed view of all product categories. It also provides access to an interactive game that lets you test your recycling skills! These containers are collected by a specialized waste treatment company and taken to their facilities. There, their weight is measured, they are characterized, and classified with the aim of giving the packaging materials a second life. Where can we find these containers? Thanks to the stores associated with the project, we have more than 65 points where you can recycle used small containers. These include pharmacies (Triana, Parilla, Santa Bárbara, Tetúan, and I+), supermarkets (MAS and Cash Fresh supermarkets), hair salons (Jaime&Gianni, Madox, Claroscuro hair salon, Raúl Tovar, Karisma, Adonay, Luigi Studio, and Concepto Hair&Make Up), beauty salons (Flora, Amalia Molini, Marán, Becumed, Sacarmento Cárdenas, Elena Pardo, Duomo, Amparo Ramirez, and Makiana), and perfumeries (Clarel, Sephora, and Yves Rocher). Likewise, starting September 25th, this project will also be launched in the city of Barcelona, through eight Clarel Senses stores, which will also have these specific containers and the same waste treatment. For more information about recycling points and the project, you can visit the website: www.bellezacircular.com 29 TEMA CENTRAL I MAIN TOPIC Circular beauty Lucía Jiménez, Head of Sustainability and Standardization at Stanpa Contenedor de Belleza Circular. Circular Beauty Container.
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