32TEMA CENTRAL I MAIN TOPIC In the field of perfumery and cosmetics, Babaria participated as a challenger. It posed the challenge of replacing the traditional tin or aluminum aerosol container with a more sustainable alternative made from recycled PET while maintaining efficiency in terms of functionality, environmental performance, and cost. The winning project was by Marisol López, Pablo Zamora, Daniel Rodríguez, and Manuel Cabrera, from the European University of Valencia, who presented an aerosol container made from recycled PET. Their design stood out for its reinforced neck, which improves strength, and its compatibility with standard crimpable or bag-on-valve valves. The solution, produced using injection-blow molding, offered a more sustainable alternative without sacrificing the functionality and efficiency of the original format. But our contribution to the perfumery and cosmetics sector goes beyond these awards. At the Packaging Innovation Cluster, we firmly believe that dialogue and collaboration are the driving forces behind the transformation of our sector. Innovation Breakfasts Therefore, through our Intracluster Dialogues and Innovation Breakfasts, we promote spaces where companies can share experiences, challenges, and lessons learned regarding sustainability, which has undoubtedly become the central focus of innovation in packaging. At these events, the perfume and cosmetics industry has taken center stage on several occasions, providing valuable insight into the challenges facing the sector. Not long ago, Romar Global Care, a company with more than five decades of experience in the manufacture of personal care, cosmetics, and household cleaning products, participated in our 86th Innovation Breakfast. This company has managed to eliminate more than 100 tons of plastic annually, as well as reduce more than 114,000 tons of CO2 equivalent emissions since 2015. In addition to sharing its sustainability strategy, Romar Global Care presented challenges relevant to the entire industry during the breakfast, such as the technical difficulty of recycling aerosols, the need to change industrial molds to adapt to new materials, and the gap between regulatory requirements and market behavior. Another example is SPB, a company specializing in the development of household cleaning and personal care products, which shared its vision at our 85th Innovation Breakfast. At it, the company noted that sustainability is no longer just a social demand, but also an essential legal requirement. SPB is working to progressively reduce the use of plastics, a goal aligned with the demands of both society and European and national legislation. Its long-term goal is for its packaging to be 100% recyclable. Another challenge he mentioned was the need to optimize the size and weight of packaging to improve the user experience, without losing sight of sustainability. These examples reflect how perfume and cosmetics companies are driving significant changes in the packaging sector. Their progress and challenges confirm that sustainability is inseparable from innovation and that only through collaboration can we accelerate the transition toward more responsible packaging, capable of delighting consumers while simultaneously protecting the planet. Tendencias e innovaciones en el packaging de perfumería Trends and innovations in perfume packaging Jesús Pérez, director del Clúster de Innovación en Envase y Embalaje Jesús Pérez, Director of the Packaging Innovation Cluster
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