40ENTREVISTA I INTERVIEW course, in the field of sampling for this sector. At Sampling Innovations, we have identified this trend as a key opportunity to maximize the effectiveness of our campaigns. For this reason, we have developed Smart Sampling, a platform that offers brands the opportunity to achieve greater interaction with and engagement with their consumers. It is also a very powerful means of direct communication to the target audience and also allows for redirection to their website if they so choose, boosting cross-selling, offering beauty tips and how-to instructions, etc. What proposals does Sampling Innovations Europe offer to the perfume and cosmetics sector? At Sampling Innovations Europe, we have developed several innovative solutions that help reduce the environmental impact of the perfume and cosmetics sector without compromising the quality of the sample or the consumer’s experience. One solution is the Thermoformed Pearl, an innovative format that stands out for its low environmental impact and its drop-shaped ecodesign. We are talking about less than 1 gram of RPET. Another of our sustainable proposals are olfactory labels. This is a range of products developed by Adhespack, a company for which we are exclusive distributors in several markets. It is one of the most sustainable ways to offer perfume samples at the point of sale and incorporates a sample dispenser like the Scent Ticket®. This innovative dispenser allows the consumer to easily extract a fragrance-impregnated holder. It is presented as an innovative alternative to traditional mouillettes or scent strips. The samples we offer can also be fully recyclable, as they are made on a patented holder developed by Suzano and Adhespack. They are called Scent Paper Based; they get this name because they are 95% made of paper and are therefore completely recyclable. What have been the company’s most notable innovations in sample packaging? At our company, we are always looking for new ways to optimize the sample packaging process to adapt to our customers’ needs and market trends. In our packaging plant, we are increasingly incorporating advanced filling machines for different formats and capable of working with sustainable materials, allowing us to offer a wider variety of solutions. To name a few, in the last year we have added the capacity to fill tubes, jars, and droppers to our portfolio, giving us the flexibility to serve a wide range of cosmetic and perfume products. Also noteworthy is our full service. Our commitment to brands and our in-house manufacturing allow us to offer an integrated service. A 360-degree service that ranges from design to filling, with which we facilitate the work to our clients while controlling quality throughout the entire process and, ultimately, the final quality of our samples. What are Sampling Innovations Europe’s main objectives for 2026? In 2026, one of our main goals is to continue developing innovative solutions that improve the consumer experience, as well as offering our clients strategies that allow them to assess the profitability they can obtain from sample campaigns. We believe that offering consumers the opportunity to try a product multiple times gives them a better opportunity to evaluate its characteristics and make a more informed purchasing decision. This extended experience not only benefits the consumer but also allows brands to offer a trial format at a lower cost, generating a higher return. This type of initial sample can also be transformed into an accessible sales format. Following this philosophy, we have launched the Multi-Use Sachet with a cap. A novel concept that allows the user to enjoy the sample in multiple applications, prolonging the experience and maximizing the perceived value. Our Discovery Sets are another example of innovative formats for a better testing experience. Why should a brand choose Sampling Innovations Europe over other companies? At Sampling Innovations Europe, we understand that not all brands have the same needs or the same resources. That’s why we’ve created a new division specialized in responding to projects with smaller volumes and tighter deadlines, offering, of course, high-quality standard formats. For us, there are no large or small clients; each project is a new challenge and a new opportunity. This desire to always provide fully personalized attention and the best service to our clients is what led us to create this new division, with which we achieve greater production capacity and greater flexibility, allowing us to also offer professional sampling solutions starting at 10,000 units for emerging, expanding, or niche brands. At the same time, we maintain our 360° core company, capable of supporting any client throughout all phases of the project: from design and conceptualization to production and packaging, always with a high level of customization and premium finishes. We believe that the strength of Sampling Innovations Europe lies precisely in this dual capability: offering fast, standard, and competitive solutions for those who require small, competitive volumes to be present in the market, and at the same time, developing highly complex, customized projects for those seeking to differentiate themselves and need a partner to help them with their strategy to achieve this. All of this under the same umbrella, backed by our experience, specialized facilities, and commitment to quality. Finally, we have a tradition of service; we are a company with a long history in the sector. More than 30 years of experience guarantee our professionalism. Service is our core value.
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