44TENDENCIAS I TRENDS gies, optimised reporting and industry-wide collaboration to drive green practices across the supply chain. By integrating a “Shadow Price” for GHG emissions, Bayer incentivises greener procurement decisions, paving the way for a more environmentally responsible health industry. 2. Developing Reuse and Recycling Programmes for Materials Achieving sustainability in packaging requires innovative solutions that balance regulatory compliance with environmental responsibility. During the same roundtable, Jürgen Bodenmüller, Director of Business Development at SÜDPACK Medica AG, presented on the breakthrough in eco-friendly packaging with Pharmaguard — a new recyclable blister solution for oral solid doses. Pharmaceutical packaging must adhere to strict cGMP regulations, making material innovation a challenge. However, PharmaGuard, a polypropylene (PP)-based blister packaging, offers an advanced recyclable solution for oral solid doses without compromising product protection. This development aligns with the industry’s broader environmental responsibility goals while maintaining high functionality and traceability. The EcoTrace® sustainability approach further enhances material selection processes, ensuring both compliance and environmental friendliness. 3. Implementing Strategies to Optimise Packaging Line Performance Automation has become a driving force in improving efficiency and consistency in drug manufacturing. At PHARMAP 2025, Domagoj Ljubic, Packaging Expert at Belupo, presented “Installation of an automated case packer on tube line - our journey into automation.” His talk delves into how Belupo has modernised its packaging processes to enhance productivity and accuracy. Belupo’s automation journey led to the installation of an automated case packer and a palletising cobot on its most productive Tube Line 2, which manufactures semi-solid products like dermatological medicines. This shift has improved efficiency and reduced manual intervention. However, implementing automation presented challenges, such as integrating new and existing equipment, optimising packaging formats, IT system integration for serialisation and developing effective palletisation strategies. By sharing lessons learned, Belupo encourages other pharma companies to embrace automation for streamlined operations. 4. Patient-Centric Design The evolution of pharmaceutical packaging must prioritise patient needs, ensuring information clarity and ease of use. Karel van der Waarde, Researcher at Lucerne University of Applied Sciences and Arts, explores this in his presentation “Information for patients about medicines on packaging and package leaflets in Europe” during the leadership panel on smart and digital packaging technologies. With updates to EU medicines legislation and Packaging and Packaging Waste Regulations (PPWR), companies must rethink how they communicate with patients. Packaging inserts and labelling must become more intuitive, improving patient understanding and adherence while minimising medication errors. A combination of digital and analogue information, such as interactive packaging and smart labels, can enhance accessibility. Additionally, direct patient involvement in packaging design ensures that information is structured in a way that truly benefits end users, reducing waste and improving health outcomes. The Future of Pharmaceutical Packaging As the pharma sector evolves in response to the growing demands of sustainability, automation and patient-centric solutions, the need for innovation and collaboration has never been greater. To navigate the challenges ahead, the sector requires fresh perspectives and actionable insights that enable continuous change and adaptability. By bringing together key stakeholders on 14-15 April in Berlin, PHARMAP 2025 ensures that the pharmaceutical industry continues to evolve, embracing emerging solutions and strategic shifts for a greener, more efficient and responsive approach to patient needs. A medida que el sector farmacéutico evoluciona en respuesta a las crecientes demandas de sostenibilidad, automatización y soluciones centradas en el paciente, la necesidad de innovación y colaboración es mayor que nunca As the pharma sector evolves in response to the growing demands of sustainability, automation and patientcentric solutions, the need for innovation and collaboration has never been greater ‘ Paper Pouch solution for a pen - Faller Packaging
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