16ENTREVISTA I INTERVIEW xxxxxxx xxxxxxxxxxxxx Do you take eco-design criteria into account? Yes, it’s essential nowadays. We work on many fronts: recycled paper, inks, material reduction, and lighter packaging. In some markets, there are even regulations that limit certain elements. The challenge lies in balancing this with the project’s needs, but it’s becoming an increasingly integrated criterion in the design process. What other sectors do you work for? We work primarily for the food and wine sector, both in retail and restaurants. We’ve developed projects for oils, cheeses, beers, and other gourmet products. We also work on branding for the hospitality industry, where the brand is key to creating experiences, as with Fandango and Bollo in Formentera or Plaza Mahou at the Santiago Bernabéu Stadium. Can you tell us about two of your latest projects? Terramoll, in Formentera, is a Vintae wine project located in La Mola. We developed the visual identity and packaging, seeking to convey the spirit of the island through color and composition. The overhead illustrations function as abstract postcards of the landscape. Another project is 52–60, by Abel Mendoza, where the concept of interpreting the vineyard is translated on the label through the tempo of a classical adagio. It is a wine that comes from century-old plots in Labastida, within the Rioja DOCa, and speaks of land, time, and respect. What do the awards represent for Moruba? The awards have been very important, especially at the beginning, because they helped us position ourselves and gain visibility in the wine sector. They were a gateway to many projects. Beyond the recognition, they also help to highlight the value of design and for clients to understand its importance within projects. They are not just an award, but a tool that opens doors and generates opportunities. What is your opinion of design in Spain? The level of design in Spain is very high, with great professionals and internationally recognized projects. We have nothing to envy from other countries. The challenge lies in getting many companies to continue seeing design as something strategic and not just aesthetic. There is a lack of design culture and understanding it as an investment, not a cost. Are you working on any new projects? We can’t reveal too much, but we can say that we are working on several white wines. It’s an interesting time for this type of wine, and that’s reflected in the projects we are developing. Falta cultura de diseño y entenderlo como una inversión, no como un coste There is a lack of design culture and understanding it as an investment, not a cost ‘
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