32ENTREVISTA I INTERVIEW xxxxxxx xxxxxxxxxxxxx to guarantee quality, efficiency, and consistency with the brand’s identity. Our goal is to transform each container into a distinctive element, carefully managing both the final result and the entire process behind it. What are the most in-demand techniques and finishes? Currently, there is a clear trend toward premium finishes that provide differentiation and reinforce brand identity. Matte effects, more organic gradients, and subtle metallics stand out, in line with a more elegant and sensory aesthetic influenced by fashion and design. The combination of techniques, such as screen printing, lacquering, and hot stamping, is also gaining prominence to create greater visual and tactile richness. At the same time, there is a growing demand for finishes that convey sustainability, with a more natural and conscious aesthetic. UV screen printing and hot stamping remain key, but they are evolving toward more creative and minimalist applications. How do you apply sustainability criteria? Sustainability is part of our way of working. We apply it throughout the entire production process, from material selection to energy optimization. We use eco-friendly inks and paints, more efficient UV drying processes, and solar energy generation. Our goal is to reduce environmental impact without compromising on the excellence of the finish. What kind of sustainable solutions do you offer? We offer solutions aimed at reducing environmental impact without compromising the final result. We work with UV-cured inks, water-based paints, and optimized processes that allow us to reduce energy consumption and minimize waste. In addition, we assist our clients in choosing the right packaging, ensuring that it is technically feasible for their decoration. This allows us to optimize the use of raw materials and energy during the production process, reducing consumption and improving efficiency from the very beginning of the project. Is sustainability, along with technical innovation and customer service, the key to success? Sustainability is a fundamental part, but it’s not the only one. Our success is based on combining it with technical innovation and, above all, with a personal touch. As a family business, we understand relationships as being based on trust and a long-term perspective. We are directly and personally involved in each project, supporting the client and truly understanding their needs. This close relationship is, to a large extent, what makes the difference. Do you work primarily in the perfume and cosmetics industry? Yes, these are the sectors where we have the greatest presence and where packaging design plays a key role in brand perception. From there, we also collaborate with other sectors such as food, beverages, home fragrance, and automotive. This diversity allows us to apply our knowledge in different contexts and adapt to the specific needs of each type of product. How are you affected by the changes imposed by the new waste and packaging regulations? The new regulations require us to constantly evolve. We adapt materials, processes, and technologies to comply with current requirements and, as far as possible, anticipate future ones. Although they pose an operational challenge, they also act as a driver of change. They encourage us to innovate, optimize our processes, and continue moving toward more efficient and sustainable solutions. In this sense, we see them not only as an obligation but also as an opportunity to improve and provide more value to our clients. What is the current state of the packaging sector? Are flexibility and service the advantages of an SME compared to a large multinational group? The packaging sector is undergoing a profound transformation, driven by sustainability, differentiation, and brand experience. In this context, SMEs like PCM offer flexibility, a personal touch, and a great capacity for adaptation. This allows us to offer more personalized solutions and directly support our clients in every project. This proximity, combined with rapid decision-making and technical expertise, has become a key advantage over larger companies. Do you plan to present any new products this year? We are working on new solutions aimed at further advancing sustainability and efficiency, especially in the development of more responsible finishes and the optimization of our production processes. Our focus is on improving resource use, reducing energy consumption, and continuing to innovate both technically and aesthetically. The goal is clear: to offer our clients solutions that not only stand out for their design but also provide real value in terms of efficiency and sustainability.
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