Advertising
16January

Cierzo Brewing Co., the craft beer of Zaragoza

Cierzo Brewing Co., the craft beer of Zaragoza

Design: Eva Felipe. The image of Cierzo Brewing Co., the craft beer of Zaragoza, is based on the wind, a strong, dry and cold wind. 
The main element is the arrow used in weather maps to indicate the direction and strength of the wind. This arrow gives life to a logo that changes with each beer, depending on its characteristics. The strength of the wind corresponds to the alcohol content of each beer and the direction of its bitter or sweet character, as can be seen on the labels of the cans
The arrow that appears in the main logo of the brand is that of the north wind: strong wind from the northwest component.

Publicado en Design, Creativity, Beverages

14January

Verescence’s expertise with red glass for Chanel N°5 Limited Edition

Verescence’s expertise with red glass for Chanel N°5 Limited Edition

Dressed in red for the very first time, Chanel N°5 Limited Edition enhances the expertise of Verescence in producing red glass.
Melted in a glass tank, red glass unveils its coloration after the annealing, a complex manufacturing process requiring precision to match one of Gabrielle Chanel’s favorite colors: red.
The iconic N°5 red glass bottle, available in 100ml, has been manufactured at Verescence’s glass manufacturing site in Mers-les-Bains (France). Red glass is exclusively made by Verescence for more than 30 years.

Publicado en Fragrances, Innovation

09January

Garrofé designs the packaging of Júlia Skin·lux

Garrofé designs the packaging of Júlia Skin·lux

Garrofé has designed the packaging and the visual of the communication campaign of the new Skin·lux line by Júlia, a collection of serums designed to offer a specific and personalized treatment for different skin types.
The packaging in silver gives the product a tech and solid image, in order to convey the feeling of innovation and progress from the beginning. In addition, a dropper was added as an application method with a different color for each elixir that identifies each product benefit with the naked eye.
All the pieces, both communication and packaging, have been worked under the same axis to give the new line maximum consistency in terms of their values and the product-benefit ratio.

Publicado en Design, Creativity, Beauty

07January

MW Luxury manufactures a special container for Michael Kors Sexy Ruby

MW Luxury manufactures a special container for Michael Kors Sexy Ruby

Michael Kors commissioned MW Luxury to manufacture a very special container for its fragrance Sexy Ruby, designed to hold two 7ml bottles and a custom-made kaleidoscope. The team was also asked to manufacture a PR kit with additional elements.
The standard Sexy Ruby pack is an octagonal clamshell rigid box, shaped to mimic the ruby-inspired bottles within.The company branding has been debossed onto the centre of the lid in gold foil.
For the Sexy Ruby PR kit, they created a deeper pack to accommodate the required elements, with two internal layers. Inside the box there is a compartment topped with a unique lid functioning as a lenticular lens. Upon lifting the lens layer, a full size bottle of Sexy Ruby is revealed; the perfume rests in an EVA fitment which has been topped with a CMYK print depicting a mound of glittering rubies. The bottom layer of the pack is a pull-out compartment holding the kaleidoscope and a 7ml bottle of Sexy Ruby. In addition, this drawer also holds a hidden battery pack, which powers an LED system arranged throughout the pack. Flicking the switch, the top compartment lights up.

Publicado en Fragrances, Innovation

02January

A Darphin coffret made by Knoll Packaging Prestige

A Darphin coffret made by Knoll Packaging Prestige

For Darphin, Juliette Lavat has imagined «Un Jardin à la française», a playful and rich coffret in illustrations manufactured by Knoll Packaging Prestige. «The botanical garden concept is inscribed in Darphin’s brand DNA«, says artistic director Juliette Lavat.
Open the delicate, laced doors, touch and lift each window to discover the illustrated story behind each product. Two ornate, magnetized château doors, with their intricate laser-cut detailing, selective transparent spot varnish and hot-stamping, framed by leafy graphics and the brand’s signature green.
Besides the difficulty of constructing a large-format coffret in heavy FSC cardboard and paper with intricate doors, nine product compartments and window openings, the real challenge was to assemble the graphic decoration for each of the interior structures and align them to each other.

Publicado en Beauty, Innovation

<<  1 2 [34 5 6 7  >>  

 

Location

Rambla de Catalunya nº 5 1º 3ª
08007 - Barcelona
Spain

Contact

Phone: +34 93 434 21 21
FAX: +34 93 418 90 41
Contact by email

Press releases

Send us here your press releases for its publication

Distribution

5,000 issues + 1,200 issues for trade fairs

Copyright © 2018 NewsPackaging. All rights reserved.