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06November

Seram brings sophisticated details to Étoile d'une Nuit by Goutal

Seram brings sophisticated details to Étoile d'une Nuit by Goutal

Seram has designed the sophisticated accessory that adorns the latest fragrance by Goutal Paris, Étoile d'une nuit.
Very couture, the reusable scarf was made via a process of digital printing and sublimation transfer, then cut and sewn manually.
A brass tassel brings a final and distinctive touch to the precious bottle.

Publicado en Fragrances, Innovation

04November

LatCub by Alzamora Packaging, awarded with a Pro Carton prize

LatCub by Alzamora Packaging, awarded with a Pro Carton prize

LatCub innovates in the multipack market for cans by replacing the rings and the plastic shrink, used for many years, with a cardboard product, recyclable and 100% biodegradable.
An ecological idea to hold aluminum cans and not generate plastic waste. This cardboard construction, which uses a minimal amount of material, allows the consumer to transport the heavy cans of liquid.
Alzamora Packaging won the European Carton Excellence Award in Innovation with LatCub, for its sustainable, innovative and groundbreaking character. 
"At Alzamora Packaging, we are aware that innovation in packaging is an important influencing factor in consumers' purchasing decisions, and that is why we dedicate a lot of resources to research and provide innovative, sustainable and groundbreaking solutions to our customers. We also want to share this important award with all our clients and collaborators, who every day place their trust in us and encourage us to innovate", says Josep Mª Berga, manager and commercial director.

Publicado en Innovation, Beverages

30October

Mugler’s perfumed paintbrush signed by Texen Beauty Partners

Mugler’s perfumed paintbrush signed by Texen Beauty Partners

For Angel, Alien and Aura, the three pillar fragrances under the Mugler brand, Clarins Fragrance Group is adopting a new fragrance gesture thanks to Texen Beauty Partners.
This new type of paintbrush featuring synthetic bristles to allow easy and spontaneous application. By developing this travel format, the brand offers consumers a new on-the-go beauty product.
Filled with 8ml of fragrance, it allows intuitive application thanks to its push-button delivery system: a single click delivers the perfect dose of fragrance to whatever part of the body the wearer desires.
Its applicator brush is designed with white synthetic bristles but it could also be developed in other materials, for example with a flocked or silicone tip, in the future.
For Mugler, the pack was developed in aluminum in three different anodized shades using a particularly complex industrial process, then screen-printed in black or white depending on the product.
This paintbrush has the added advantage of being refillable.

Publicado en Fragrances, Innovation

23October

MPO makes a special case for Marqués de Murrieta

MPO makes a special case for Marqués de Murrieta

A special case-chest created by MPO that honors the traveling character of Marqués de Murrieta, the entrepreneurial spirit and the commitment to export their wines.
Chest inspired by the travel trunks of the late nineteenth century, shaped like a postman bag, peak closure simulating an envelope and laid-out Kraft material. It stands out for its bi-chromatic graphic design, the bicolor ribbon with the colors of the brand and the closing flap with magnet, which allows easy handling.
The material is 100% recycled cardboard / paper, minimizing the carbon footprint and environmental pollution; It is a packaging that can be reused, made with recycled and recyclable materials.

Publicado en Innovation, Beverages

21October

Glenfiddich Grand Cru, in a GPA Luxury pack

Glenfiddich Grand Cru, in a GPA Luxury pack

Glenfiddich is known for its ilimited edition creations, the latest of which is Grand Cru: a 23-year-old single malt finished in French cuvée casks. This whisky comes in a GPA Luxury pack.
GPA Luxury has created the structure: a super-premium rigid board box with a rotating central compartment.The front of the pack is embellished with a striking spray of gold and silver and it also boasts the Glenfiddich Grand Cru branding, which has been foiled and embossed for maximum visual impact. The final touch is a colour-matched gold grosgrain ribbon which allows the user to pull back the front panel and smoothly rotate the pack open.
Inside, the main compartment is lined with satin gold paper, visible from the front and creating a border effect around the front panel when closed. Upon opening the pack, the bottle compartment is revealed. Modelled after the Glenfiddich “tround” is the black triangular base fitment where the whisky sits. Another fitment holds the top, ensuring its safety during transit.
The final detail is a backdrop lined with the same satin gold paper that covers the interior of the main compartment. This backdrop features tapering triangular lines which create the effect of the bottle being lit from behind.

Publicado en Innovation, Beverages

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