Advertising
10June

Batllegroup updates the branding and packaging of ColaCao

Batllegroup updates the branding and packaging of ColaCao

Batllegroup has updated the ColaCao branding to connect with the new generations that ask for more closeness and transparency. In the packaging they incorporate an enveloping storytelling through the illustration, which tells us the story and the origin of ColaCao.
Batllegroup proposed a cleaner and more natural image, where the illustration, colors and typographies are updated, evolving the iconic image of ColaCao to maintain total recognition. They sought to convey a simple and honest naturalness, without showing too much promise. They do it through the cocoa tree, which transports us to the place and the origin of the ingredient. This has been the concept that has served as the basis for the redesign of the ColaCao packaging, including the illustration of the collectors.
They understand the illustration in the packaging as a vehicle to explain the story of ColaCao, which goes from the collection to the selection of cocoa, and that wraps the jar giving a 360 ° effect. In the back, the illustration connects with the explanation of the cocoa process, from its collection to the ColaCao in your milk glass.
The sun, which in the previous design acquired much prominence and served as an element of subjection of the logo, becomes simplified and integrated into the landscape, transporting us to the moment of collection, the sunrise. The warm colors are faithful to the previous design, although slightly desaturated. Especially the yellow background, which has softened to bring naturalness to the design.

Publicado en Design, Creativity, Food

05June

Mathieu Lehanneur designs the bottle of L'Essentiel

Mathieu Lehanneur designs the bottle of L'Essentiel

L'Essentiel de Guerlain is a foundation for a natural luminosity for 16 hours, with 97% of ingredients derived from nature, which provides moldable coverage and hydration, balance and protection.
For its packaging, L'Essentiel, Guerlain chose the designer Mathieu Lehanneur, who presented his vision of duality in a bottle that symbolizes the balance between two apparently contradictory elements. « Finding the balance point means to stop the movement in time and space. This bottle is a suspended object, like a subtle art of balance ».
The retractable makeup brush allows the texture to slide on the skin, leaving behind a soft and delicate finish that offers a moldable cover.

Publicado en Beauty, Innovation

03June

A compact from Texen Beauty Partners for City Veil by My Blend

A compact from Texen Beauty Partners for City Veil by My Blend

My Blend by Dr Olivier Courtin (Clarins) decided to exploit the potential of the compact from Texen Beauty Partners for City Veil.
City Veil by My Blend uses a matte white case decorated using 360° contoured silver hot stamping. Inside the compact, also tinted white in color, a silicone sponge is presented on an easily removable tray.
City Veil My Blend also benefits from a patented airless system. This is based on an inverted piston that descends in order to deliver the cream, unlike most airless systems. Beyond offering total protection of the product, this also improves restitution rates.
This compact offers several advantages, like its silicone sponge, can be easily cleaned every day with just a little soap and water. And it is a compact that easily slips into the handbag and that can be used at any moment.

Publicado en Beauty, Innovation

29May

Crown creates a metal packaging for Piper-Heidsieck

Crown creates a metal packaging for Piper-Heidsieck

Crown Aerosols & Promotional Packaging Europe designed, in collaboration with the champagne producer Piper-Heidsieck, promotional packaging for the Australian Open. As the official champagne brand of the tournament, Piper sought to celebrate the first of the four Grand Slam of the year with a limited edition packaging format.
The tennis ball tube-shaped containers include a mixture of golden and red shades with "bouncing" balls. The striking red color with a matte finish complements the logo and the golden balls.
This packaging can be kept as a souvenir of the tournament or recycled. The metallic containers, for their sustainable properties, allow to achieve the balance between aesthetics, utility and environmental protection.

Publicado en Innovation, Beverages

27May

Etygraf, Gaez and Tea Adhesivos win the first edition of the AIFEC Label Awards

Etygraf, Gaez and Tea Adhesivos win the first edition of the AIFEC Label Awards

The companies Etygraf, Gaez and Tea Adhesivos have been the winners of the first edition of the Label Awards of AIFEC, some awards that have been chosen by the votes of a professional jury and those attending the XXI Congress of AIFEC held in Sitges from May 23 to 26. Both votes have had a weight of 50 percent in the total scores of each job.
Etygraf has received the award for the best work in the category of Beverages and Food for its project Demuerte Deluxe, a label for a bottling of a very special wine in a luxury packaging. The label has been made with an adhesive velvet with one ink printing, five hot stamps and dry relief.
The prize for the best work in the category of industry, home, perfumery and cosmetics has been for the Gaez company, for the Tahe Organic Care label line project. The labeling on high quality paper is expressive for its warmth and texture, able to evoke the organic and natural origin of the products.


Finally, the prize for the best work in the category of novelties R & D has been for Tea Adhesives for its project of smart RFID drop-down label (of identification by radiofrequency to store and recover data.

Publicado en Innovation, Beauty, Beverages

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