Advertising
09January

Garrofé designs the packaging of Júlia Skin·lux

Garrofé designs the packaging of Júlia Skin·lux

Garrofé has designed the packaging and the visual of the communication campaign of the new Skin·lux line by Júlia, a collection of serums designed to offer a specific and personalized treatment for different skin types.
The packaging in silver gives the product a tech and solid image, in order to convey the feeling of innovation and progress from the beginning. In addition, a dropper was added as an application method with a different color for each elixir that identifies each product benefit with the naked eye.
All the pieces, both communication and packaging, have been worked under the same axis to give the new line maximum consistency in terms of their values and the product-benefit ratio.

Publicado en Design, Creativity, Beauty

07January

MW Luxury manufactures a special container for Michael Kors Sexy Ruby

MW Luxury manufactures a special container for Michael Kors Sexy Ruby

Michael Kors commissioned MW Luxury to manufacture a very special container for its fragrance Sexy Ruby, designed to hold two 7ml bottles and a custom-made kaleidoscope. The team was also asked to manufacture a PR kit with additional elements.
The standard Sexy Ruby pack is an octagonal clamshell rigid box, shaped to mimic the ruby-inspired bottles within.The company branding has been debossed onto the centre of the lid in gold foil.
For the Sexy Ruby PR kit, they created a deeper pack to accommodate the required elements, with two internal layers. Inside the box there is a compartment topped with a unique lid functioning as a lenticular lens. Upon lifting the lens layer, a full size bottle of Sexy Ruby is revealed; the perfume rests in an EVA fitment which has been topped with a CMYK print depicting a mound of glittering rubies. The bottom layer of the pack is a pull-out compartment holding the kaleidoscope and a 7ml bottle of Sexy Ruby. In addition, this drawer also holds a hidden battery pack, which powers an LED system arranged throughout the pack. Flicking the switch, the top compartment lights up.

Publicado en Fragrances, Innovation

02January

A Darphin coffret made by Knoll Packaging Prestige

A Darphin coffret made by Knoll Packaging Prestige

For Darphin, Juliette Lavat has imagined «Un Jardin à la française», a playful and rich coffret in illustrations manufactured by Knoll Packaging Prestige. «The botanical garden concept is inscribed in Darphin’s brand DNA«, says artistic director Juliette Lavat.
Open the delicate, laced doors, touch and lift each window to discover the illustrated story behind each product. Two ornate, magnetized château doors, with their intricate laser-cut detailing, selective transparent spot varnish and hot-stamping, framed by leafy graphics and the brand’s signature green.
Besides the difficulty of constructing a large-format coffret in heavy FSC cardboard and paper with intricate doors, nine product compartments and window openings, the real challenge was to assemble the graphic decoration for each of the interior structures and align them to each other.

Publicado en Beauty, Innovation

19December

Font Vella celebrates Mickey's 90th anniversary

Font Vella celebrates Mickey's 90th anniversary

Font Vella has joined the celebration of 90 years of Mickey and Minnie Mouse with a limited edition of its bottles Font Vella Kids.
On the one hand, the brand launches a collection of bottles from Font Vella in which Mickey wears his most mythical galas in 5 different models: vest, director's costume, sailor suit, mechanic's jumpsuit and his emblematic monkey. Five proposals of 33cl format, of fun appearance and ergonomic design that facilitates grip and portability due to its format.
In addition to her 90 years, Minnie Mouse also celebrates this Christmas with Font Vella accompanied by Pluto, Daisy, Donald and Mickey himself. The five customize the limited edition of these holidays, both in 33cl mascot format and in pack format of 6 units also of 33cl; both options have a sport plug to prevent spillage.

Publicado en Innovation, Beverages

17December

Hot Rod de Estal, awarded with an Oscar de l'Emballage

Hot Rod de Estal, awarded with an Oscar de l'Emballage

With a capacity of 700ml and 750ml, Hot Rod is the first Track-Ring bottle for distillery (Estal patent) that does not require neck: without mouth ring, transversal and unique. This allows to use warm tonalities and noble materials.
In addition to robust, the first bottle Track-Ring Spirits is a clear tribute to the custom trend. The new Track-Ring system is totally transversal and adaptable to different sectors, such as wines.
Recently, Estal received the prize in the category of glass and transformation in Paris, at the L'Emballage Oscars, for its innovative Hot Rod bottle, the first bottle made without neck for distillery.

Publicado en Innovation, Beverages

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