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27December

The new Gustav Dill vodka, awarded at IWSC

The new Gustav Dill vodka, awarded at IWSC

The new Gustav Dill vodka of Finnish distillery Lignell & Piispanen was at the top podium in the International Wine and Spirits Competition (IWSC) in London.

Starcke created a bold and intelligent package for the product. As the design bottle was very heavy, the box needed strength and extremely good printability and they turned to Kotkamills, who had a new board machine with specs that we knew could be stretched in many directions.

The result was a strong 450 gsm folding boxboard with a thickness of 800 microns, that protects the bottle very well but weighs less and has a good overall performance. The new board Aegle White 800 mic 450 gsm, incarnated in the package of Gustav Dill vodka. is not yet available in regular production.

Publicado en Innovation, Beverages

25December

Corpack designs compact for Artdeco’s “Claudia Schiffer’s Beauty Secrets”

Corpack designs compact for Artdeco’s “Claudia Schiffer’s Beauty Secrets”

Corpack developed a soft-rounded square compact case with magnetic closure. A special resin-coated label was used for the lid, along with a smooth functioning magnetic closure, meant to create an overall “pleasant-to-touch” experience.

The colouring of the label in soft pink combined with the pale gold UV-metallized compact. This compact series is available as blusher, setting powder, contouring powder and quad eye shadow.

Publicado en Beauty, Innovation

20December

SIDEL PARTNERS COCA-COLA IN DEVELOPING NEW DESIGN FOR FANTA BOTTLE IN PET

SIDEL PARTNERS COCA-COLA IN DEVELOPING NEW DESIGN FOR FANTA BOTTLE IN PET

Sidel has collaborated in the new “spiral” PET bottle project from The Coca-Cola Company (TCCC), with the company’s 40-year expertise in PET packaging instrumental in the successful rejuvenation of the Fanta brand and the challenges involved in getting it right.

Coca-Cola started to design and develop a new proprietary Fanta packaging shape, applicable to both PET and glass bottles, in order to provide a protectable new global standard for the brand. Sidel has played a key role in the packaging project development, namely qualifying the new Fanta bottle for industrial production.

The new creative and differentiating bottle in PET designed by Drink Works represents a “rule-breaker” in terms of bottle design for CSD (carbonated soft drinks). It features a spiral, inspired by the twisting of an orange to release its juice. It is based on a series of ribs decorated with small bubbles, including a torsion in the bottom half. This spiral gives the Fanta bottle an unusual, asymmetric structure which presented a real challenge in terms of developing a container able to withstand deformation and stability issues.

The Spiral bottle required full design testing and refinement, achieved through more than 60 technical drawing iterations and FEAs (Finite Element Analysis) to test performance using computing analysis. Moreover, it involved the production of 15 pilot moulds and feasibility tests successfully managed with Sidel to achieve validation of the final bottle design.

A similar bottle shape has been deployed for the whole Fanta bottle family and it is now available for 500 ml, 1L, 1.5L and 2L formats. When it comes to the 1.5L and 2L bottles, the Spiral design offers easier gripping and an improved pouring experience for the consumer. Leveraging the successful cooperation with Sidel, an alternate 500ml Spiral bottle has been developed to ensure stability specifically for gravity-fed inclined shelves.

Publicado en Innovation, Beverages

18December

Cosfibel Premium Exclusive creates the vintage case for the whisky Bunnahabhain

Cosfibel Premium Exclusive creates the vintage case for the whisky Bunnahabhain

Cosfibel Premium Exclusive rose to the creative challenge of this concept designed by the Pocket Rocket Creative agency to evoke the speedboats of the past.

For its 36 year-old 1980 vintage Limited Edition Batch release, which just launched, Scotch distillery Bunnahabhain wanted a case that evoked the refinement of one of these luxurious vessels clad in rare wood. 

The case, made of MDF, is covered with a veneer made up of five specially selected wood essences. On the facade, a metal plate is accompanied by gold metallic letters and a black screen-printed text. Lower down, a raised epoxy plate represents the Isle of Islay in Scotland, where the distillery is located. Inside the case, the text is screen-printed onto a real leather inlay. The insert that holds the bottle in place was sewn by hand with a diamond motif evocative of the seats of a motorboat.

Publicado en Innovation, Beverages

13December

Texen creates a scent pen for the new Aura Mugler fragrance

Texen creates a scent pen for the new Aura Mugler fragrance

This scent pen offered by Texen is a rechargeable accessory. Made of PP, it is clad in shiny silver anodized aluminum and screenprinted in black.

The Aura scent pen is offered in a box decorated with the new fragrance’s colors and accompanied by a bottle from which the pen is refilled.

All that is needed is to dip the nylon stem in the fragrance bottle and let it soak up the juice by capillarity.

Publicado en Fragrances, Innovation

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