Advertising
19June

Corpack’s twinpack-mini receives Gold Promo Swiss Award 2017

Corpack’s twinpack-mini receives Gold Promo Swiss Award 2017

Corpack’s Twinpack-Mini was awarded the Gold Promo Swiss Award 2017 by the Association of the Swiss Advertising Industry as the “Best Advertising Article of the Year 2017”. The competition “Promo Swiss Award” distinguishes outstanding promotional items from retailers or producers, which are marketed in Switzerland’s commercial, cultural or service public sector.

The evaluation criteria used in awarding the Twinpack-Mini (50ml / 50ml) with the gold award were: originality, novelty, design, communication of advertising message, message impact, functionality and ease of use.

The company Sanders Imagetools GmbH & Co. KG has received the prize for their “DuoPack” (Corpack’s Twinpack-Mini), as Corpack’s exclusive partner for the advertising sector.

The refined Twinpack-Mini bottle contains a 2 x 50ml filling and is in a handy format, suitable for the purse or sports bag, generally ideal for on-the-go activity. Depending on the application area and target group, the Twinpack is available in various sizes. Thus the “King Size” Twinpack contains a 2 x 150ml filling. Both the Twinpack and the Twinpack-Mini, individually dispense product combinations (i.e. shampoo & shower gel, etc.) that make sense or add value to the consumer’s experience.

Publicado en Beauty, Innovation

14June

Orphan Barrel by MW Luxury

Orphan Barrel by MW Luxury

Designed by Force Majeure and manufactured by MW Luxury Packaging, this holding case was specially crafted to carry six bottles of Orphan Barrel’s rarest whiskies.

The pack measures 718mm long, 284mm tall and 147mm deep. Constructed from 16mm MDF, the case bears a custom wood veneer stained black with matte varnish. The solid front panel closes by way of six 180-degree hinges, custom plated in matte black to match the exterior, and is held shut with eight pairs of magnets.

Open the case using the bronze bar along the front and you’ll discover the gorgeous interior: PU leather silkscreened with gold Orphan Barrel logos, and six bottle cavities framed with copper plates. The bottles themselves are designed to sit between two black EVA foam pads, ensuring their safety.

More than an exclusive case, a luxury item for collectors and lovers of the world of whiskey.

@MaicaPackaging
@news_packaging

orphan 2

Publicado en Innovation, Beverages

12June

Kiehl’s is relying on child-resistant Polyfoil® tubes

Kiehl’s is relying on child-resistant Polyfoil® tubes

Kiehl’s (L’Oréal Paris) has launched a customizable skincare range in the U.S., called «Kiehl’s Apothecary Preparations", with a certified child-resistant Polyfoil® tube by Neopac.

After discussing with a specialist in the Kiehl’s store and a detailed analysis of the skin, the customer leaves with a skin-strengthening concentrate and two personalized formulas to their skin type. Before using it for the first time, the consumer mixes the two formulas with the concentrate and therefore obtains their individual product.

For highly concentrated formulas like Kiehl’s, child-resistant packaging is required in the U.S. For this reason and because of its strong barrier as well as its ergonomic nozzle, Kiehl’s opted for Neopac’s 13.5 mm diameter Polyfoil® nozzle tube with child-resistant closure. It's also easy to use.

@MaicaPackaging
@news_packaging

Publicado en Beauty, Innovation

07June

Packaging for Utopick Chocolates created by Lavernia & Cienfuegos

Packaging for Utopick Chocolates created by Lavernia & Cienfuegos

Paco Llopis is a Master Chocolatier. He came to Lavernia & Cienfuegos with the challenge of creating a new design and unique packaging for Utopick Chocolates.

Utopick had a symbol, a ship embodying the spirit of adventure and representing the long voyage the cocoa pods make to reach the Chocolatier – this being the same route taken by Spanish Explorers when they set sail and first brought them back in the Sixteenth Century. Engaged in the task of how to package the chocolate, Lavernia & Cienfuegos transformed the symbol into an origami boat, a moment that marked the birth of its solution.

"Utopick package their batches by hand so we created a unique way of folding the paper to wrap the bars. This is a hands-on process which is pure and authentic, embracing the traditions of a skilled craft that is free from the restraints of automation", they explain. The paper folds to create two triangles on the front of the design, each with their own colour and texture, personalizing every bar. The packaging opens and closes in a way that makes it easy to rewrap the chocolate making it appear untouched.

They reproduced the same shapes on the bar, which is pre-cut into big triangles, once again taking advantage of the ships own geometry – the symbol of Utopick.

This packaging stands out for its aesthetics, for its visual and subtle beauty, for hiding hidden passions and evoke the game, the windmills of blushes that move with the wind, like paper boats.

@MaicaPackaging
@news_packaging

utopik2

 

Publicado en Design, Creativity, Food

05June

Pujolasos is inspired by the old Russia in the design of ‘Gosha Rubchinskiy’ perfume of Comme des Garçons

Pujolasos is inspired by the old Russia in the design of ‘Gosha Rubchinskiy’ perfume of Comme des Garçons

Comme des Garçons has selected Pujolasos for the development of the exclusive fragrance Gosha Rubchinskiy, designed for the famous Russian artist. Rubchinskiy is a world-famous creator in fashion trends and his name has converted in an obligatory reference of the new generation of streetwear artists.

The perfume, crown with an ash wooden cap customized in ash gray remembers to the traditional soviet packaging for it circular forms and sober esthetic.

Appealing to the claim of environmentally friendly products, the finish is manufactured with PEFC certificate ash wood, which is guarantee of its origin from sustainably managed forests. The production and development of the finish has carried out entirely on the Pujolasos manufacture located in Sant Pere de Torelló (Barcelona).

A packaging according to Rubchinskiy's post-Soviet style, sober and resounding.

@MaicaPackaging
@news_packaging

Publicado en Fragrances, Innovation

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