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20December

SIDEL PARTNERS COCA-COLA IN DEVELOPING NEW DESIGN FOR FANTA BOTTLE IN PET

SIDEL PARTNERS COCA-COLA IN DEVELOPING NEW DESIGN FOR FANTA BOTTLE IN PET

Sidel has collaborated in the new “spiral” PET bottle project from The Coca-Cola Company (TCCC), with the company’s 40-year expertise in PET packaging instrumental in the successful rejuvenation of the Fanta brand and the challenges involved in getting it right.

Coca-Cola started to design and develop a new proprietary Fanta packaging shape, applicable to both PET and glass bottles, in order to provide a protectable new global standard for the brand. Sidel has played a key role in the packaging project development, namely qualifying the new Fanta bottle for industrial production.

The new creative and differentiating bottle in PET designed by Drink Works represents a “rule-breaker” in terms of bottle design for CSD (carbonated soft drinks). It features a spiral, inspired by the twisting of an orange to release its juice. It is based on a series of ribs decorated with small bubbles, including a torsion in the bottom half. This spiral gives the Fanta bottle an unusual, asymmetric structure which presented a real challenge in terms of developing a container able to withstand deformation and stability issues.

The Spiral bottle required full design testing and refinement, achieved through more than 60 technical drawing iterations and FEAs (Finite Element Analysis) to test performance using computing analysis. Moreover, it involved the production of 15 pilot moulds and feasibility tests successfully managed with Sidel to achieve validation of the final bottle design.

A similar bottle shape has been deployed for the whole Fanta bottle family and it is now available for 500 ml, 1L, 1.5L and 2L formats. When it comes to the 1.5L and 2L bottles, the Spiral design offers easier gripping and an improved pouring experience for the consumer. Leveraging the successful cooperation with Sidel, an alternate 500ml Spiral bottle has been developed to ensure stability specifically for gravity-fed inclined shelves.

Publicado en Innovation, Beverages

18December

Cosfibel Premium Exclusive creates the vintage case for the whisky Bunnahabhain

Cosfibel Premium Exclusive creates the vintage case for the whisky Bunnahabhain

Cosfibel Premium Exclusive rose to the creative challenge of this concept designed by the Pocket Rocket Creative agency to evoke the speedboats of the past.

For its 36 year-old 1980 vintage Limited Edition Batch release, which just launched, Scotch distillery Bunnahabhain wanted a case that evoked the refinement of one of these luxurious vessels clad in rare wood. 

The case, made of MDF, is covered with a veneer made up of five specially selected wood essences. On the facade, a metal plate is accompanied by gold metallic letters and a black screen-printed text. Lower down, a raised epoxy plate represents the Isle of Islay in Scotland, where the distillery is located. Inside the case, the text is screen-printed onto a real leather inlay. The insert that holds the bottle in place was sewn by hand with a diamond motif evocative of the seats of a motorboat.

Publicado en Innovation, Beverages

13December

Texen creates a scent pen for the new Aura Mugler fragrance

Texen creates a scent pen for the new Aura Mugler fragrance

This scent pen offered by Texen is a rechargeable accessory. Made of PP, it is clad in shiny silver anodized aluminum and screenprinted in black.

The Aura scent pen is offered in a box decorated with the new fragrance’s colors and accompanied by a bottle from which the pen is refilled.

All that is needed is to dip the nylon stem in the fragrance bottle and let it soak up the juice by capillarity.

Publicado en Fragrances, Innovation

11December

A bespoke multilayer pot from RPC for Le Petit Basque

A bespoke multilayer pot from RPC for Le Petit Basque

RPC Bebo Bouxwiller creates a multilayer pot for a new range of sheep's milk specialities from leading French dairy company Le Petit Basque. For its Douceur de Brebis desserts, Le Petit Basque required a packaging solution that was aesthetically pleasing while also guaranteeing the taste, freshness and extended life of the product. The inside of the pot should be white to emphasise the quality and purity of the dessert and the exterior sky blue to match the company's iconic and recognisable branding.

The solution from RPC Bebo is a specially-designed 95mm pot manufactured using inline thermoforming which efficiently transforms multiple technical polymers into the finished pack in a single production step.

A reduction in material usage meets Le Petit Basque's sustainability requirements while still ensuring that the pot delivers the necessary strength and reliability throughout the supply chain and in consumers' homes.

Publicado en Innovation, Food

05December

DUAL DISH OF YONWOO, THE DECISION TO MIX OR NOT TO MIX

DUAL DISH OF YONWOO, THE DECISION TO MIX OR NOT TO MIX

Some days, you prefer to go natural; others you prefer a little more coverage. Yonwoo's Dual Dish allows you to decide on the spot. This airless cream jar has two compartments for moisturiser and foundation – or any other winning combination that your brand devises. These are pumped separately into a central mixing dish where they can be blended and applied with fingertips or a brush. As women express a desire to play a more active role in their skincare, Dual Dish provides a satisfying, elegant solution. Its wide buttons are easy to press and its smooth, concave tray allows for easy mixing, ensuring only a minimum of product touches the hands. The tray can be cleaned with a simple wipe after use.

The formulas are contained in two collapsible airless bags inside. Yonwoo's patented technology prevents contact with air, protecting them from oxidisation, reducing the need for artificial preservatives and prolonging overall shelf life. The vacuum pump dispenses 100% of the product with no waste – a common concern among consumers.

Dual Dish comes in 45ml and 60ml capacities. Its walls, actuators, mixing dish and cap provide plenty of scope for creative decoration, making it an attractive, as well as smart packaging solution.

Publicado en Others, Innovation

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