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22May

Nestlé Waters launches its first water bottle made of recycled PET plastic

Nestlé Waters launches its first water bottle made of recycled PET plastic

Nestlé Aquarel launches its new bottle made with 25% recycled PET plastic (rPET), with three recycling awareness messages inscribed on the packaging.
Nestlé Aquarel's new 1 liter water bottle, which is bottled at the Company's factory in Herrera del Duque (Badajoz), also has an attractive design, made by Mr. Wonderful.
This new format responds to Nestlé's global commitment in relation to plastics focused on 100% of its packaging being recyclable or reusable by 2025, as well as the specific commitments made by Nestlé Waters, the company's water division. in relation to environmental sustainability and plastic packaging.
The new water bottle made, in part, with recycled PET plastic meets the goal set by Nestlé Waters to increase the use of recycled plastic in their bottles to 35% by 2025 worldwide, a percentage that grows to 50% for the United States.

Publicado en Innovation, Beverages

20May

Garrofé designs the packaging of Skeyndor Power C +

Garrofé designs the packaging of Skeyndor Power C +

Garrofé has been in charge of the launch of the new product Skeyndor Power C +, an Illuminator Serum Antioxidant. They created a visual key where the main ingredients are projected in an explosion of vitality that provides dynamism and movement.
The idea was to represent the benefits of the product: its antioxidant capacity that provides luminosity to the skin. The entire campaign was carried out following the chromatic code of the line, with shades of reddish orange, representing the Triple Action Antiox of the three main components of the product: extracts of pomegranate, açaí and orange.

Publicado en Design, Creativity, Beauty

15May

Atipus designs the label of Vi Novell 2018

Atipus designs the label of Vi Novell 2018

Coinciding with the celebration of the pig slaughter (November), the "Vi Novell" (Celler Masroig, Spain) is bottled: the first wine of the harvest, a young and fruity wine that invites to break corsets.
The label has to breathe this fresh and transgressive spirit.To emphasize the idea of ephemeral wine (limited edition) and fast consumption, each year a new label is proposed. As the party always revolves around the binomial pig / saints, for this 9th edition, Atipus proposed a sanctified pig. They looked for a label that, with the background of the party and the pig, was fun, attracted attention and had a transgressing point, to reach a new audience and give visibility to the winery.
Designers: Mar De la Llave / Mariano Fiore
Production management: Eduard Duch
Photography: Javier Suárez
Packaging Substrate / Materials: Glass bottle, Paper
Print: 2 inks, printed in silkscreen + gold stamping
Paper: Velvet white - Avery Dennison

Publicado en Design, Creativity, Beverages

13May

Superga Beauty signs the new HOC Histoire Olfactive Collective niche perfume

Superga Beauty signs the new HOC Histoire Olfactive Collective niche perfume

Histoire Olfactive Collective HOC (“nose” in Russian) is an atypical, original brand offering a new olfactory approach to niche trading.
This unisex perfume is the creation of Masha Zanier, a young Parisian of Russian and Georgian heritage hailing from the fashion world.
Masha Zanier called on Superga Beauty know-how to develop and propose suitable solutions for the creation of three London City fragrances. The design itself is one of Thierry de Baschmakoff’s hallmarks.
The first perfume’s inspiration is unique in terms of the shape of its bottle and vibrantly-coloured adornment on its four outer sides. The original engraving that tells the perfume’s story is revealed and magnified on the top of the magnetic cap. Each fragrance is presented in a beautiful magnetised wooden box with a matte varnish finish bearing the brand's monogram. It is one of the key pieces of this first collection.

Publicado en Fragrances, Innovation

08May

MW Luxury manufactured the packs for The Singleton of Dufftown 21 Years Old & 25 Years Old

MW Luxury manufactured the packs for The Singleton of Dufftown 21 Years Old & 25 Years Old

The Singleton of Dufftown (Diageo) is a single malt Scotch whisky hailing from the Speyside región. MW Luxury team manufactured the packs for two special releases (aged 21 and 25 years) from the Singleton distillery.
The cases for these special whiskies utilise the same hinged wooden box structure. They constructed the boxes from MDF, using a fine beech veneer to create a premium look and feel. The 21-year-old boasts a natural stain, lending it a rich golden finish, while the 25-year-old is dark brown, evoking the age of the special whisky within. Matt varnish was applied to both to highlight the natural wood effect.
Embellishments on the exterior are a mixture of screen-printing and fine metal detailing. Both feature printed and embossed plaques placed within laser-etched recesses, and gold metal decals highlighting the age of the whisky and the Singleton “leaping fish” logo.
The cases are opened via a metal clasp on the right-hand side of the box, colour-matched to the plate hinges on the left-hand side. Both boast an elegant and understated interior featuring a core-dyed frame (rich red for the 21-year-old, and sleek black for the 25-year-old).
In the base sits the bottle of aged whisky, held in place with two EVA fitments in the top and bottom. Both feature an area of text on the inside of the lid detailing the flavour notes. The text area is printed onto an embossed metal plaque. The 21-year-old, by contrast, features a printed and foiled paper label.

Publicado en Innovation, Beverages

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