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24June

Award for Batllegroup for the limited edition of Licor 43

Award for Batllegroup for the limited edition of Licor 43

Licor 43 (Zamora Company) is a Spanish liquor present in more than 60 countries, with a recipe made with 43 natural ingredients. For the limited edition Made of Spain 2019, Batllegroup created a design that pays tribute to creativity and Spanish craftsmanship, taking as a starting point the tiles from the Austrias neighborhood in Madrid, to create a differentiating design through finishes and details.

The background is not a direct representation of reality. The blue motifs build an evocative setting that immerses the viewer in a mystical world where gold provides a subtle touch.

The success of this limited edition, which stands out for its ornamental and detailed design, has led to a reissue for 2020.

First Place Dieline Awards 2020 Limited Edition.

Publicado en Design, Creativity, Beverages

22June

Albéa produces the eco-designed sun care packaging of La Roche-Posay

Albéa produces the eco-designed sun care packaging of La Roche-Posay

La Roche-Posay (L’Oréal group) innovates with a new generation of eco-friendly packaging: a partially cardboard-basedtube. The new moisturizing sunscreen body lotion of the Anthelios range protects the skin from the harmful effects of the sun, marine life and the environment.

As a result of a co-development between L'Oréal and Albéa, the tube packaging, integrating cardboard, is designed as an alternative to the various packaging solutions currently used for cosmetic products.

The use of plastic is reduced by 45% compared to existing solutions. The plastic is replaced here by FSC-certified cardboard.

The development of this cosmetic tube is the first step, achieved in record time, of future partially cardboard tube launches between L'Oréal group and Albéa.

Publicado en Beauty, Innovation

17June

Luis Utrillas designs the packaging and the brand identity for Siesta beer

Luis Utrillas designs the packaging and the brand identity for Siesta beer

Siesta Brewing Co is a new spanish microbrewery located in Burgos. They are passionate brewers, unusual rebels and craft beer lovers who just know and love what they do. Honest craft beer for the hedonist folks.

Luis Utrillas was asked to design their brand identity and packaging for its three first core beers. Lager, IPA & Pale Ale.

The design concept is inspired by the common spanish saying - ‘La Siesta es Sagrada!’

Luis Utrillas imagined their product and the occasion of consuming it as one of the sacred pleasures of life, interpreted through Siesta’s brewery spirit lens by the inclusion of rebel cues, pop colors and crafted execution set in symbolic scenes.

Concept: Luis Utrillas & Susana Sanmartin
Design & Art direction by Luis Utrillas
CGI Illustration by WES - CREAM3D

Publicado en Design, Creativity, Beverages

15June

G’Vine Night Edition Pack

G’Vine Night Edition Pack

The exclusive G’Vine Floraison pack is a limited edition that includes a G’Vine Night Edition bottle presented in a 70cl format and 6 brand polycarbonate cups.

The new presentation, with great visual impact and avant-garde design, has a green metallic finish and details of the brand in relief that are illuminated from inside the bottle, thanks to the incorporation of an LED Light Pad.

G'Vine is a gin with a subtle aroma and a floral flavor, versatile and smooth.

Publicado en Innovation, Beverages

10June

Cosfibel creates a stage-like coffret to Jean-Paul Gaultier’s So Scandal!

Cosfibel creates a stage-like coffret to Jean-Paul Gaultier’s So Scandal!

Cosfibel has produced a coffret designed to look like a stage, with two opening doors and a multitude of mirrors evoking the facetted bottle. Cosfibel created a rigid cardboard coffret in three parts integrating an elevated chock and coated in flocked fabric in the colors of the Jean-Paul Gaultier’s So Scandal! range.

Held together with cardboard hinges, the two doors are held firmly in place thanks to reinforced corners. The doors are inserted into a groove, ensuring they shut perfectly, while magnets reinforce the structure. A plaque is glued onto the façade and features a hot-stamped logo.

With its interior entirely coated in a pomegranate shade, the product is highlighted on a podium. Around it, nine real mirrors reflect the premium dodecagon-shaped bottle, multiplying its facets.

The coffret contains an 80ml eau de parfum and a 10ml travel spray.

Publicado en Fragrances, Innovation

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