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29January

Little Buddha redesigns the Natursoy range

Little Buddha redesigns the Natursoy range

Natursoy is a brand of Nutrition & Santé, a pioneer in the Spanish market for organic and plant-based foods. Natursoy decided to redesign the entire range, to adapt to new trends in the sector, and this is the result created by Little Buddha.
Maintaining a strong anchorage in terms of shape and color, the branding incorporates a new typography broken and gestural, bringing naturalness and personality to the brand.
The design architecture of the pack (design grid) allows greater impact, due to the flat color spots, and transmitting naturalness (by mixing drawing and photography, graphic resources and typography), with the product as the absolute protagonist of the pack and accompanied by a white illustration, which varies depending on the consumption container of each product.

Publicado en Design, Creativity, Food

27January

Supperstudio creates the packaging of the sauces by Dabiz Muñoz

Supperstudio creates the packaging of the sauces by Dabiz Muñoz

Created by Supperstudio, the packaging of the first collection of sauces by Dabiz Muñoz reflects the universe of travels, cultures and flavours that revolve around his head.
The shape of the package makes the product very easy to use but what makes it so special is its top. The ending is reminiscent of the characteristic haircut of the Dabiz Muñoz (Mohican style).
The illustration places the chef in the center of the container, allowing himself to be inspired and influenced by everything around him that helps him create each of the sauces.
The complete collection consists of eleven sauces, available exclusively at ‘El Corte Inglés’.

Publicado en Design, Creativity, Food

22January

Carolina Herrera launches (212) RED VIP, a limited edition created to support the RED Foundation against AIDS

Carolina Herrera launches (212) RED VIP, a limited edition created to support the RED Foundation against AIDS

212 VIP RED Rosé Eau de Parfum (for her) and 212 VIP RED Black Eau de Parfum (for him), the new limited editions of 212 VIP, are born from the collaboration between 212 and RED, the association intended to raise awareness and raise funds for the fight against AIDS created by Bono and Bobby Shriver.
The bottles are the most vitalistic version of 212 VIP Rosé and 212 VIP Black, released in 2014 and 2017, respectively. Both the ultra-feminine silhouette of 212 RED VIP Rosé Eau de Parfum, based on the iconic capsule 212 (1997), and the packaging of monolithic forms of 212 RED VIP Black Eau de Parfum, are reinvented in a red with metallic finish for an ultra luxury touch.
Each purchase of a product 212 RED VIP directly helps RED to end AIDS through the Global Fund.

Publicado en Fragrances, Innovation

20January

Chocolate producer Kultasuklaa chose Metsä Board’s eco-barrier paperboard

Chocolate producer Kultasuklaa chose Metsä Board’s eco-barrier paperboard

Kultasuklaa is a Finnish family enterprise, that has been making hand-finished chocolates at its factory in Finland since 1990. In order to achieve its objective of having less plastic, Kultasuklaa collaborated with Metsä Board.
The new eco-barrier paperboard MetsäBoard Prime FBB EB was selected for the package due to it being plastic-free and providing suitable grease and moisture resistance. The paperboard is safe for direct food contact and provides high brightness, as well as a smooth surface with excellent printability. As the paperboard is plastic-free, it does not require plastic separation and can be easily recycled. The surface of the packaging provides a pleasant touch and feel through the use of a soft touch varnish and hot foil.
The four-praline box has an innovative structure: the external packaging is made from a single piece of paperboard, which forms a heart. The pralines are protected by the eco-barrier paperboard on the packaging’s inner surface. The grid that keeps the pralines in place and separate is made from a single piece of eco-barrier paperboard.

Publicado en Innovation, Food

15January

DYC tribute to Juan Carlos Aragón with a limited edition

DYC tribute to Juan Carlos Aragón with a limited edition

In line with his commitment to the Carnival of Cádiz, with which he has been collaborating for four years now, Whiskey DYC launches a new limited edition of his most enjoyed whiskey to honor the well-known lyricist Juan Carlos Aragón, who died in the middle of this year, well known for his role in the competitions of comparsas and chirigotas.
DYC Cádiz 2020 Carnival Limited Edition stands out for its colorful sleeve and is a tribute to the troupes especially thinking about it, which aims to convey all the art, humor and criticism it showed every year in its staging.  
The link between DYC and the team of Juan Carlos Aragón began four years ago with “Los Millonarios”, which won the first prize of the Contest, maintaining its support until today.
The 10,000 bottles of DYC Limited Edition Carnaval de Cádiz 2020 will be put on sale from mid-January in stores, supermarkets and storekeepers in the province of Cádiz.

Publicado en Innovation, Beverages

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