Advertising

Beauty

19June

Corpack’s twinpack-mini receives Gold Promo Swiss Award 2017

Corpack’s twinpack-mini receives Gold Promo Swiss Award 2017

Corpack’s Twinpack-Mini was awarded the Gold Promo Swiss Award 2017 by the Association of the Swiss Advertising Industry as the “Best Advertising Article of the Year 2017”. The competition “Promo Swiss Award” distinguishes outstanding promotional items from retailers or producers, which are marketed in Switzerland’s commercial, cultural or service public sector.

The evaluation criteria used in awarding the Twinpack-Mini (50ml / 50ml) with the gold award were: originality, novelty, design, communication of advertising message, message impact, functionality and ease of use.

The company Sanders Imagetools GmbH & Co. KG has received the prize for their “DuoPack” (Corpack’s Twinpack-Mini), as Corpack’s exclusive partner for the advertising sector.

The refined Twinpack-Mini bottle contains a 2 x 50ml filling and is in a handy format, suitable for the purse or sports bag, generally ideal for on-the-go activity. Depending on the application area and target group, the Twinpack is available in various sizes. Thus the “King Size” Twinpack contains a 2 x 150ml filling. Both the Twinpack and the Twinpack-Mini, individually dispense product combinations (i.e. shampoo & shower gel, etc.) that make sense or add value to the consumer’s experience.

Publicado en Innovation, Beauty

12June

Kiehl’s is relying on child-resistant Polyfoil® tubes

Kiehl’s is relying on child-resistant Polyfoil® tubes

Kiehl’s (L’Oréal Paris) has launched a customizable skincare range in the U.S., called «Kiehl’s Apothecary Preparations", with a certified child-resistant Polyfoil® tube by Neopac.

After discussing with a specialist in the Kiehl’s store and a detailed analysis of the skin, the customer leaves with a skin-strengthening concentrate and two personalized formulas to their skin type. Before using it for the first time, the consumer mixes the two formulas with the concentrate and therefore obtains their individual product.

For highly concentrated formulas like Kiehl’s, child-resistant packaging is required in the U.S. For this reason and because of its strong barrier as well as its ergonomic nozzle, Kiehl’s opted for Neopac’s 13.5 mm diameter Polyfoil® nozzle tube with child-resistant closure. It's also easy to use.

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Publicado en Innovation, Beauty

22May

AWA Sleeve Label Awards 2017

AWA Sleeve Label Awards 2017

This year the award went to McDowell Label and Screen Printing (US). The combination of ‘the tactile, glitter and holographic effects’ integrated into the design, and the excellence of the conversion and sleeve application for Supre Tan Snooki-brand labels earned the judges’ applause.

Sharing the Awa Best Sleeve Label title this year were Safety Seal Plastics (US) for their evocative label on Nine Locks Brewing Company’s Harvest Pumpkin Ale, which the judges commended as ‘a piece of beauty’ and ‘a multi-level experience, which combined the textured, tactile sandy quality of the sleeve with its effectiveness on a simple container shape in a high-volume application.

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Publicado en Beauty, Innovation, Beverages

15May

Hinoki by Nine, The Dieline Award Best of Show

Hinoki by Nine, The Dieline Award Best of Show

Nine wins the 2017 Best of Show award with Hinoki at The Dieline Awards, a prize that recognizes the highest rated project in the entire competition.

This conceptual range of travel-size organic skincare products is made out of biodegradable paper and crafted for the premium cosmetics market.

It’s a concept based on simplicity, single-origin, and respect for the renewable material applied to a currently quite un-sustainable packaging category.

Hinoki is inspired by the form-language of origami as a means of being true to the value of the material. Each container uses a single piece of laminated paper, a tear-off corner revealing a Hinoki wood twist cap. Via: The Dieline.

@MaicaPackaging
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Publicado en Design, Creativity, Beauty

08May

Verescence develops a new jar forming technique for Hydra Life by Dior

Verescence develops a new jar forming technique for Hydra Life by Dior

Verescence has been chosen by Dior for the creation of four new 'HydraLife' jars, a facial care line with fresh formulas. This oval shaped jar has required an absolute control of the glass process.

This is the first glass jar without mold seam, a Verescence innovation (patented technology).This new forming technique enables to créate jars with a zero-fault appearance, for a pure design.

The glass jar has been produced in France, with Verescence ultra-premium glass composition: XtraFlintGlass.

dior2
An all-over frosted effect lacquering gives the three jars containing face masksred, pink and orange colors. While the jar containing the moisturizing cream is decorated with a colorless anti-UV lacquering. The name of the product is screen-printed in grey on the jar’s facing and the instructions is screen-printed in white on the back.

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Publicado en Innovation, Beauty

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