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Beauty

07August

Influencer pack by MW Luxury for Rimmel Wonder’Luxe Volume Mascara

Influencer pack by MW Luxury for Rimmel Wonder’Luxe Volume Mascara

Wonder’Luxe Volume Mascara is one of the latest offerings from Rimmel London. Coty (the company that owns Rimmel) decided to release an influencer gift pack.
The Wonder’Luxe pack was devised and manufactured by the MW team. Coty’s brief was to create a small run of 380 packs with a luxury look and feel. The packs were to be compact but playful, and to evoke the design of the mascara within.
A pyramid structure was used on both halves of the pack to create the unique shape, and ensure there was space for the pack contents. The structure also evokes the twisted lines of the mascara itself.
They wrapped the pack in iridescent rose gold paper, embellishing with pale pink highlights and embossing the Rimmel slogan, “Live the London look”, along one side.
To enable easy access to the contents, they included a black ribbon attachment. Inside, in the base sits a vacuum-formed fitment where the mascara is held snugly in place. Opposite sits a removable mirror with a black border and Rimmel branding. Slip out the mirror using the ribbon attachment, and discover a secret compartment containing three eyebrow mascaras.

Publicado en Innovation, Beauty

29July

Cosmogen dresses up the 3 in 1 cream by Resultime

Cosmogen dresses up the 3 in 1 cream by Resultime

Cosmogen has designed the packaging of the 3 in 1 Day-Night-Mask collagen cream by Resultime, from its flagship Squeeze'n line.
The formula is protected, its dispensing is controlled and the hygiene of the applicator is ensured thanks to the patented on/off rotary sealing system. 

The body of the pack is Squeeze’n tint 50 ml Ø30 mm coex, silkscreen black, UV mat varnish. The cap is made of PP, black, with UV glossy varnish.
Inspired by professional gestures, the brush tip allows a homogeneous, precise and smooth application of care to instantly undo the lines.

Publicado en Innovation, Beauty

15July

Texen and Sisley come together to create the minimalist compact

Texen and Sisley come together to create the minimalist compact

Sisley entrusted Texen Beauty Partners with the development of this practical and sophisticated pack for its ultra-lightweight powder.
With its square shape, this compact is made up of four components. It is fully metallized with a gunmetal gray finish, while the brand’s logo is created using pink screen printing. It closes thanks to a magnetic system and encloses a mirror marked with the Sisley logo in white, protected by a layer of film.

Publicado en Innovation, Beauty

24June

Quadpack’s Moo Collection

Quadpack’s Moo Collection

Quadpack’s Secondary Packaging team offers brands the Moo Collection, a catalogue of high-quality skincare accessories and keepsakes.
Each accessory responds to current skincare needs and trends, particularly that of sustainability and favouring natural ingredients and materials.
For cleansing formulas, the collection’s Tourmaline Konjac Sponge and bamboo face pads help cut down on cotton wool. The dual-ended Clay Mask Spatula has a brush on one end and a hygienic and washable silicone spatula on the other; an eco alternative to the singleuse Q-tip. Moo’s ready-filled face masks are packed with essential oils. Blotters and muslin and cotton flannels help boost GWPs.
The Moo Collection is presented in craft paper sheaths and envelopes, which Quadpack can print with a brand’s own graphic identity. The accessories themselves also offer opportunities for a bespoke accent.

Publicado en Innovation, Beauty

05June

Mathieu Lehanneur designs the bottle of L'Essentiel

Mathieu Lehanneur designs the bottle of L'Essentiel

L'Essentiel de Guerlain is a foundation for a natural luminosity for 16 hours, with 97% of ingredients derived from nature, which provides moldable coverage and hydration, balance and protection.
For its packaging, L'Essentiel, Guerlain chose the designer Mathieu Lehanneur, who presented his vision of duality in a bottle that symbolizes the balance between two apparently contradictory elements. « Finding the balance point means to stop the movement in time and space. This bottle is a suspended object, like a subtle art of balance ».
The retractable makeup brush allows the texture to slide on the skin, leaving behind a soft and delicate finish that offers a moldable cover.

Publicado en Innovation, Beauty

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