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25March

Metsä Board designs new Arctic Blue Gin package

Metsä Board designs new Arctic Blue Gin package

Metsä Board has designed the Arctic Blue Gin package for the U.S. market with an impressive holographic design inspired by the Northern Lights.

Nordic Premium Beverages, the Finland-based wine and spirit company, tasked Metsä Board to design the  package using MetsäBoard Pro FBB Bright lightweight folding boxboard.

Metsä Board designed the package structure, the original graphics, and the embossing. The Northern Lights image was created by printing on top of Envirofoil®, which is a plastic-free, holographic metalization effect created by the paper converter Hazen, and uses 1% of the aluminium of traditional foil laminates– making it economical and environmentally friendly.

Publicado en Innovation, Beverages

18March

Stout Boom on Vacuum Metal Silver Lux wins the Best Beer Label

Stout Boom on Vacuum Metal Silver Lux wins the Best Beer Label

The project with the designer Andrea Basile (BasileADV) and the calligrapher Giuseppe Salerno (Resistenza) was to develop a label for a new product line, immediately recognizable connection to that particular beer and to the brand’s fiery character.

The Italian artisan brewery Malti da Legare, launched a new recipe of their Amberly product. In fact the origin of the Stout-variety goes way back in time. The result was a combination of scents, malt, cocoa bean, coffee and liquorice, all behind the icon of the Boom Ape.

This captivating design wants to keep the balance with the artisanal origins while giving the idea of a Molotov, a war of flavours with a 'dangerous' neck label and a red sealing wax as cap to protect the “fuse”. 

The label was realized on Arconvert’s Vacuum Metal Silver Lux, a metallised silver paper with high vacuum aluminum particles and high gloss grade. This paper has quality and resistance standards and offers a metallic finishing, which stimulates the sight as well as the fingertips. A label with a mirror effect and moving reflections that reminds the fire sparks, perfectly handled by the printer La Commerciale. Such a glossy paper was expertly counterposed to a matte writing, a Boom that reminds us of suburban Graffiti and gives a young modern touch to a product that carries such an historic value. 
Photo by Diego De Dominicis (d/dedo Studio).

Publicado en Innovation, Beverages

04March

Cosfibel creates the coffret of Ararat Erebuny’s 50-year vintage

Cosfibel creates the coffret of Ararat Erebuny’s 50-year vintage

Cosfibel’s Wines & Spirits department has created this prestigious coffret for the launch of the new Erebuny 50-year vintage brandy, from Maison Ararat, part of Pernod Ricard group.
The choice of materials, the Art Déco image and a perfect finish were Cosfibel’s priorities for this ultra-limited edition.
With a cardboard base, this coffret slides wide open, while its doors hold shut with magnets. It is coated in Corvon Metal X paper from Winter and decorated using hot-stamping in three shades of gold with embossed and debossed relief effects. On its top, a galvanized gold plate made from zamak is fixed by hand.
Inside, the bottle is presented on a raised platform coated with black soft touch paper. To the rear, a metallized gold PMMA mirror is screen-printed, enhancing the shine of the bottle itself.
On the inside of the doors, chocks clad in Nabuka leather from Winter frame the shape of the bottle and hold it perfectly in place.
In the base, a drawer with a push button mechanism contains a leaflet telling the story of the brandy and the distillery. Cosfibel made this with the same metallic coating and a magnetic closure.

Publicado en Innovation, Beverages

26February

Anuaria Award for Magic Mirror Design, for the Magic Forest Christmas wine

Anuaria Award for Magic Mirror Design, for the Magic Forest Christmas wine

The project consists of a limited edition of 24 wines whose packaging is completely handmade. With the collaboration of the company Avery Dennison, which has provided the adhesive papers, and Grupo Coviñas, which has provided the wine bottles, the design consists of several parts with different papers: a part of illustration and another of lettering, in addition to a finished in the part of the capsule topped with natural leaves. Everything has been hand painted directly on the papers, trimmed and pasted.
For this work, the Magic Mirror Design studio, located in the CEEI of Castellón and managed by Esther Rodríguez, has won a Selection Award in the category of Best Self-Promotion Work in the latest edition of the National Awards of Graphic Design Anuaria. The study has clients of national and international scope and, although it makes its way in other sectors, it has extensive experience in the wine sector.

Publicado en Design, Creativity, Beverages

24February

La Bendita agency designs the packaging of the Tres Sombreros tequila

La Bendita agency designs the packaging of the Tres Sombreros tequila

La Bendita agency has made the new designs of bottles and labels of the brand of tequila Tres Sombreros of Beveland Destillers.
The agency has redesigned both the shape of the bottles and their labels. The new bottles, which maintain the characteristic wooden stopper of the brand, have been narrowed slightly by its central part to facilitate the use and support when serving the product. A low relief of borders inspired by Aztec motifs that refer us to the origin of the product has also been added.
As for the label, it has been redesigned using various earth color ranges, thus transmitting the artisanal character of this tequila and its origin, as well as facilitating the identification of the 3 varieties of product: White, Reposado and Añejo.

Publicado en Design, Creativity, Beverages

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