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Beverages

28January

Padre Azul, a super-premium tequila with a packaging inspired by Mexico

Padre Azul, a super-premium tequila with a packaging inspired by Mexico

Born out of a love story between HP Eder from Austria and Adriana Alvarez Maxemin from Guadalajara, Mexico, Padre Azul is an award-winning 100% blue agave super-premium tequila.
The handmade bottle is inspired by Mexican heritage and culture. Padre azul bottles are topped with a 270-gram solid metal skull, paying homage to Dia de los Muertos and eternal friendship.
The leather jacket with lacing is a tribute to the Mexican “Lucha Libre” wrestling masks and is a tribute to “El Santo”, the most famous luchador in Mexico.

Publicado en Innovation, Beverages

16January

Cierzo Brewing Co., the craft beer of Zaragoza

Cierzo Brewing Co., the craft beer of Zaragoza

Design: Eva Felipe. The image of Cierzo Brewing Co., the craft beer of Zaragoza, is based on the wind, a strong, dry and cold wind. 
The main element is the arrow used in weather maps to indicate the direction and strength of the wind. This arrow gives life to a logo that changes with each beer, depending on its characteristics. The strength of the wind corresponds to the alcohol content of each beer and the direction of its bitter or sweet character, as can be seen on the labels of the cans
The arrow that appears in the main logo of the brand is that of the north wind: strong wind from the northwest component.

Publicado en Design, Creativity, Beverages

19December

Font Vella celebrates Mickey's 90th anniversary

Font Vella celebrates Mickey's 90th anniversary

Font Vella has joined the celebration of 90 years of Mickey and Minnie Mouse with a limited edition of its bottles Font Vella Kids.
On the one hand, the brand launches a collection of bottles from Font Vella in which Mickey wears his most mythical galas in 5 different models: vest, director's costume, sailor suit, mechanic's jumpsuit and his emblematic monkey. Five proposals of 33cl format, of fun appearance and ergonomic design that facilitates grip and portability due to its format.
In addition to her 90 years, Minnie Mouse also celebrates this Christmas with Font Vella accompanied by Pluto, Daisy, Donald and Mickey himself. The five customize the limited edition of these holidays, both in 33cl mascot format and in pack format of 6 units also of 33cl; both options have a sport plug to prevent spillage.

Publicado en Innovation, Beverages

17December

Hot Rod de Estal, awarded with an Oscar de l'Emballage

Hot Rod de Estal, awarded with an Oscar de l'Emballage

With a capacity of 700ml and 750ml, Hot Rod is the first Track-Ring bottle for distillery (Estal patent) that does not require neck: without mouth ring, transversal and unique. This allows to use warm tonalities and noble materials.
In addition to robust, the first bottle Track-Ring Spirits is a clear tribute to the custom trend. The new Track-Ring system is totally transversal and adaptable to different sectors, such as wines.
Recently, Estal received the prize in the category of glass and transformation in Paris, at the L'Emballage Oscars, for its innovative Hot Rod bottle, the first bottle made without neck for distillery.

Publicado en Innovation, Beverages

05November

Pacoon updates the image of Zwettler Saphir

Pacoon updates the image of Zwettler Saphir

Saphir - the beer speciality from Zwettler combines qualities of a premium beer and is the masterpiece of the brewmaster. The Pacoon Hamburg design agency was able to express the characteristic, expressive and individual in the design upgrade.
The newly designed Saphir logo combines aesthetics with understatement. In combination with the Golden Zwettler coat of arms it underlines the character of the beer and stands for exquisite beer pleasure. The reduction of the gold content in combination with matt/gloss finishes in black forms the perfect background. The result presents this Premium-Pils in a stylish and elegant brand appearance.

Publicado en Design, Creativity, Beverages

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