UPM Raflatac partners with Vellamo for a sustainable label

UPM Raflatac partners with Vellamo for a sustainable label

UPM Raflatac is partnering with Vellamo, Finland’s award-winning natural mineral water for a sustainable label. Vellamo’s bottles feature UPM Raflatac Forest Film PPTM, the world’s first and only wood-based polypropylene plastic label material.

This transparent label material is constructed from UPM BioVerno naphtha, a 100 percent wood-based solution made from tall oil, a residue of pulp production, originating from sustainably managed forests.

“This is an ideal collaboration to showcase how labels matter when it comes to sustainable packaging,” says Timo Kekki, Vice President, Films Business, UPM Raflatac.

Forest Film PP is made from 100 percent renewable wood-based raw materials in an ISCC certified value chain and has identical quality and performance as conventional fossil-based films.

Vellamo adheres to strict natural mineral water standards to maintain its official seal of approval and high-quality status of being naturally pure, unique in taste, bottled at the source, and containing no environmental pollution or added minerals or sweeteners. The high-quality, sustainable label is an integral part of the Vellamo water brand and supports Vellamo’s CO2ZERO Sustainability Program which aims to reduce CO2 emissions during the product’s lifecycle to zero.

The label also features UPM Raflatac’s RafMore, an innovative smart label solution that allows consumers to scan the label unique to every Vellamo bottle and access real-time product lifecycle and carbon footprint data.

Publicado en Innovation, Beverages


Award for Batllegroup for the limited edition of Licor 43

Award for Batllegroup for the limited edition of Licor 43

Licor 43 (Zamora Company) is a Spanish liquor present in more than 60 countries, with a recipe made with 43 natural ingredients. For the limited edition Made of Spain 2019, Batllegroup created a design that pays tribute to creativity and Spanish craftsmanship, taking as a starting point the tiles from the Austrias neighborhood in Madrid, to create a differentiating design through finishes and details.

The background is not a direct representation of reality. The blue motifs build an evocative setting that immerses the viewer in a mystical world where gold provides a subtle touch.

The success of this limited edition, which stands out for its ornamental and detailed design, has led to a reissue for 2020.

First Place Dieline Awards 2020 Limited Edition.

Publicado en Design, Creativity, Beverages


Luis Utrillas designs the packaging and the brand identity for Siesta beer

Luis Utrillas designs the packaging and the brand identity for Siesta beer

Siesta Brewing Co is a new spanish microbrewery located in Burgos. They are passionate brewers, unusual rebels and craft beer lovers who just know and love what they do. Honest craft beer for the hedonist folks.

Luis Utrillas was asked to design their brand identity and packaging for its three first core beers. Lager, IPA & Pale Ale.

The design concept is inspired by the common spanish saying - ‘La Siesta es Sagrada!’

Luis Utrillas imagined their product and the occasion of consuming it as one of the sacred pleasures of life, interpreted through Siesta’s brewery spirit lens by the inclusion of rebel cues, pop colors and crafted execution set in symbolic scenes.

Concept: Luis Utrillas & Susana Sanmartin
Design & Art direction by Luis Utrillas
CGI Illustration by WES - CREAM3D

Publicado en Design, Creativity, Beverages


G’Vine Night Edition Pack

G’Vine Night Edition Pack

The exclusive G’Vine Floraison pack is a limited edition that includes a G’Vine Night Edition bottle presented in a 70cl format and 6 brand polycarbonate cups.

The new presentation, with great visual impact and avant-garde design, has a green metallic finish and details of the brand in relief that are illuminated from inside the bottle, thanks to the incorporation of an LED Light Pad.

G'Vine is a gin with a subtle aroma and a floral flavor, versatile and smooth.

Publicado en Innovation, Beverages


The No Man's Space Eclipse Gin label by Spazio di Paolo, awarded with the Arconvert Label Award

The No Man's Space Eclipse Gin label by Spazio di Paolo, awarded with the Arconvert Label Award

No Man's Space Eclipse Gin by Spazio di Paolo is the winner of the Arconvert Label Award, one of the three special Dieline Awards awarded by Arconvert, the official partner of these awards.

Eclipse Gin is part of a Brand Breeder line, No Man’s Space, designed by designer Mario di Paolo of Spazio di Paolo. The packaging reaches a three-dimensional level with a minimalist but elegant design.

Eclipse Gin has an imaginative three-dimensional label representing a solar eclipse, which is sustainable because it is printed using two different papers made from 100% cotton fibers.

Cotone Bianco, produced at the historic Fabriano factory in Fedrigoni from pure cotton fibers, an annually renewable plant, is a self-adhesive paper with a felt felt texture and a delicate natural white hue. The high substance makes it perfect for high and low relief finishes.

In addition, the label features a new Arconvert material, Cotone Nero Felt. Combined with the new SH9020TM permanent adhesive and Ultra WSTM treatment, this deep black version with a special felt-marked texture is an addition to the Manter range produced by Arconvert. Tinted directly on the paper stock, avoids the unsightly problem of white label edges.

This project is printed by the label producer Tonutti Tecniche Grafiche, based in northeast Italy.

Publicado en Innovation, Beverages

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