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17July

Cruzcampo presents Cruzcampo Especial

Cruzcampo presents Cruzcampo Especial

Cruzcampo reinforces its range with Cruzcampo Especial, a beer in bottle format (20cl and 25cl) and can (33 cl), already available in hotels and food outlets throughout Spain.
Made in the factories of Sevilla, Jaén, Madrid and Valencia, Cruzcampo Especial is a lager-like beer with more body and flavor, bright blond color, which maintains its traditional refreshing character.
The launch of Cruzcampo Especial is accompanied by the communication campaign "Free what you feel".
This approach to the demands of beer lovers responds to the evolution of Cruzcampo, which in recent months has changed its image and has established a new way of relating to the consumer. The recovery of iconic elements such as the original Gambrinus of its label, made possible by a referendum in which more than 40,000 people voted, the opening of La Fábrica -cervecera del Soho, Málaga-de Cruzcampo, or the launch of Cruzcampo Especial are just some examples.

Publicado en Innovation, Beverages

10July

Verallia presents its new Selective Line 2020 trend manual

Verallia presents its new Selective Line 2020 trend manual

Verallia presents together with the Parisian consultant Carlin the new book of trends in glass containers. It reveals the most avant-garde packaging designs for 2020. The manual also includes a series of ideas for decoration as well as new shapes for bottles.
The new trend book is given to brands and design agencies to serve as inspiration when launching new beverages to market and help them position their products as leaders. For this, Verallia has developed a new range of containers that have been dressed in their decoration companies Saga Décor (France) and Verallia Polska (Poland) and inspired by these new trends.
The research carried out by Selective Line marks the inspiration for the new bottles that will be produced and decorated by Verallia in 2020. There are two trends: "Divagation" and "Incandescence".
In "Divagation", the focus is on exuberant and random nature, on poetic modernity. The digital decoration "Puntillismo" on cinnamon colored containers, created by Saga Décor, will prevail. As an example, Selective Line presents the Borgata bottle with an improved Impressionist 2.0 effect in which the delicate pixelated flowers have a luminescent ink mixture -invisible in daylight- and thermal ink.
In «Incandescence», ecology, a vital reality, will be glamorous and urban. The "Sunset" decoration, created by Verallia Polska, is inspired by bright and diffused natural colors. The Miami bottle is decorated with a red and blue gradient, covered with a resplendent silkscreen.
The decoration "Hops" created by Saga Décor in the beer bottle Alienor focuses on its main ingredient and intensifies with bright and natural colors. This decoration consists of a screen print of enamel that imitates the paper, while creating a 3D effect on the "hops" or small leaves of the hops.

Publicado en Innovation, Beverages

03July

Sidel presents X-LITE Still

Sidel presents X-LITE Still

X-LITE ™ Still is the latest 500ml innovative PET packaging solution from Sidel for non-pressurized still water. Thanks to its extremely light industrial packaging design, it is a cost-effective and sustainable container. This pioneering solution is aimed at the market of still water in small PET bottles.
With a weight of 6.5 g and a height of 195 mm, Sidel X-LITE Still is a very light 500 ml PET bottle. This pack perfectly complements a Novembal Novaqua RightCAP26 lid.
In addition, thanks in large part to the reduction of blow pressure and heating power achieved through StarLITE Still, considerable energy savings are achieved without compromising packaging performance.

Publicado en Innovation, Beverages

17June

Seram: a label for Balblair



Seram: a label for Balblair



Seram has designed the textile label that hightlights the neck of the bottle of the rare 25-year single malt Scotch wihisky by Balblair.
The leatherette material has been enhanced with a cord effect. Associated with the zamak seal, it brings a special distinction to this spirit beverage.
Seram provides brands with ornaments, accessories, gifts and promotional items that are also customizable and conectable.

Publicado en Innovation, Beverages

12June

IPE Industria Gráfica, awarded in FINAT'19 for the wine label Abadia de Cova

IPE Industria Gráfica, awarded in FINAT'19 for the wine label Abadia de Cova

IPE Industria Gráfica has been awarded in the wine category in the latest edition of the FINAT awards. The label made for the Abadia de Cova wine has won the annual international competition of the International Federation of Manufacturers of Self-adhesive Labels (FINAT).
The award-winning label stands out for the different effects of relief and die-cut, created to separate the label into two parts simulating the riverside and mountains of the landscape of the place of origin of this wine, a privileged environment between the south of the province of Lugo and the north of the province of Ourense.
In this way, the quality in the details and the technical complexity necessary to achieve the relief effects required have been the key elements for the jury.

Publicado en Innovation, Beverages

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