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18September

Atipus redesigns "L’Om" wines label

Atipus redesigns

This wine is a tribute to the elm tree, which has been a symbol for the territory and a prop of the vineyard.
The elm is a meeting point and the shadow that covers conversations. A special and unique tree like the asymmetric architecture of its leaves, in which Atipus was inspired for the design of the labels.
Creativity: Mariano Fiore.

Publicado en Design, Creativity, Beverages

28August

10 years of Cavallum, the award-winning wine box that turns into a lamp

10 years of Cavallum, the award-winning wine box that turns into a lamp

In 2009, a design made in Barcelona conquered the eyes of sustainability experts and creativity lovers: a wine box that was transformed into an elegant table lamp. Cavallum immediately won the world press and was recognized by, among others, the Global Innovation Report London 2009 as one of the nine most innovative designs in the world.
Cavallum was the first packaging with a second life in the world - that is, the first packaging designed to have a second use, far beyond a simple packaging. 70% of the packaging becomes a new object: an elegant table lamp.
After 10 years, it's time to celebrate. From July 10 to September 30, 2019, companies and individuals can join the campaign and reserve their Cavallum. The goal is to reach 10,000 units.The production will be made exclusively for those who join the campaign and will take place from October to November of this year. The reservation is made through the page www.ciclus.com/shareproduction.
"If we reach our goal, we will donate 5% of our campaign to Oxfam Intermón that will be destined to families that are suffering from the effects of climate change in Kenya, Ethiopia and Somalia where there is a new drought," explains Tati Guimarães, creator of Cavallum and founder of Ciclus, his creative laboratory.
The campaign has a video that explains how and why Cavallum was made and its purpose. Find it here.
“We wanted to make a shared celebration and give a gift to companies and people that reflect the same values that we want to do, but don't know how, a sustainability action that excites and lasts,” says Tati Guimarães.

Publicado en Innovation, Beverages

31July

Fizzy coffee in a Ardagh can

Fizzy coffee in a Ardagh can

With the help of Ardagh Group’s sustainable beverage cans, Cafeahaus AG has launched Goldbrew, the ready-to-drink (RTD), cold-brewed coffee range in cans in the German market.
Their flavoured carbonated versions ‘Goldbrew ginger & lemon’ and ‘Goldbrew grapefruit & lemon’ are filled in Ardagh’s 250ml slim cans and a first in the German market.
Goldbrew cold brew coffee is made from 100% sustainable Arabica coffee beans to serve a naturally refreshing and energising drink. Cafeahaus complements its Goldbrew range with a nitro original cold brew coffee, which comes in Ardagh’s unique Nitro Can.
Ardagh’s Nitro Can provides the perfect packaging solution for Cafeahaus’ original cold-brewed coffee. Ardagh’s aluminium beverage cans provide a shelf-stable environment for the coffee, even without refrigeration, while preserving the cold-brewed coffee's full-bodied taste.

Publicado en Innovation, Beverages

17July

Cruzcampo presents Cruzcampo Especial

Cruzcampo presents Cruzcampo Especial

Cruzcampo reinforces its range with Cruzcampo Especial, a beer in bottle format (20cl and 25cl) and can (33 cl), already available in hotels and food outlets throughout Spain.
Made in the factories of Sevilla, Jaén, Madrid and Valencia, Cruzcampo Especial is a lager-like beer with more body and flavor, bright blond color, which maintains its traditional refreshing character.
The launch of Cruzcampo Especial is accompanied by the communication campaign "Free what you feel".
This approach to the demands of beer lovers responds to the evolution of Cruzcampo, which in recent months has changed its image and has established a new way of relating to the consumer. The recovery of iconic elements such as the original Gambrinus of its label, made possible by a referendum in which more than 40,000 people voted, the opening of La Fábrica -cervecera del Soho, Málaga-de Cruzcampo, or the launch of Cruzcampo Especial are just some examples.

Publicado en Innovation, Beverages

10July

Verallia presents its new Selective Line 2020 trend manual

Verallia presents its new Selective Line 2020 trend manual

Verallia presents together with the Parisian consultant Carlin the new book of trends in glass containers. It reveals the most avant-garde packaging designs for 2020. The manual also includes a series of ideas for decoration as well as new shapes for bottles.
The new trend book is given to brands and design agencies to serve as inspiration when launching new beverages to market and help them position their products as leaders. For this, Verallia has developed a new range of containers that have been dressed in their decoration companies Saga Décor (France) and Verallia Polska (Poland) and inspired by these new trends.
The research carried out by Selective Line marks the inspiration for the new bottles that will be produced and decorated by Verallia in 2020. There are two trends: "Divagation" and "Incandescence".
In "Divagation", the focus is on exuberant and random nature, on poetic modernity. The digital decoration "Puntillismo" on cinnamon colored containers, created by Saga Décor, will prevail. As an example, Selective Line presents the Borgata bottle with an improved Impressionist 2.0 effect in which the delicate pixelated flowers have a luminescent ink mixture -invisible in daylight- and thermal ink.
In «Incandescence», ecology, a vital reality, will be glamorous and urban. The "Sunset" decoration, created by Verallia Polska, is inspired by bright and diffused natural colors. The Miami bottle is decorated with a red and blue gradient, covered with a resplendent silkscreen.
The decoration "Hops" created by Saga Décor in the beer bottle Alienor focuses on its main ingredient and intensifies with bright and natural colors. This decoration consists of a screen print of enamel that imitates the paper, while creating a 3D effect on the "hops" or small leaves of the hops.

Publicado en Innovation, Beverages

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