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18September

Atipus redesigns "L’Om" wines label

Atipus redesigns

This wine is a tribute to the elm tree, which has been a symbol for the territory and a prop of the vineyard.
The elm is a meeting point and the shadow that covers conversations. A special and unique tree like the asymmetric architecture of its leaves, in which Atipus was inspired for the design of the labels.
Creativity: Mariano Fiore.

Publicado en Creativity, Design, Beverages

09September

Vibranding creates a brand book for Chupa Chups

Vibranding creates a brand book for Chupa Chups

Vibranding has created the graphic criteria so that anyone with a Chupa Chups license for food and drinks can develop their packaging and their commercial communication elements within a specific visual code.
The basis of this visual code were the flavors of Chupa Chups themselves. Vibranding's idea was to represent them graphically with waves of colors, where the pattern they created as a unifying element in the brand architecture of this project originated.
They also maintained the combination of colors associated with each flavor in the new visual universe of licenses and created some new codes, such as multi-flavor or tropical flavors.
Everything is collected in a complete brand book designed following the new visual identity.

Publicado en Creativity, Design, Food

10June

Batllegroup updates the branding and packaging of ColaCao

Batllegroup updates the branding and packaging of ColaCao

Batllegroup has updated the ColaCao branding to connect with the new generations that ask for more closeness and transparency. In the packaging they incorporate an enveloping storytelling through the illustration, which tells us the story and the origin of ColaCao.
Batllegroup proposed a cleaner and more natural image, where the illustration, colors and typographies are updated, evolving the iconic image of ColaCao to maintain total recognition. They sought to convey a simple and honest naturalness, without showing too much promise. They do it through the cocoa tree, which transports us to the place and the origin of the ingredient. This has been the concept that has served as the basis for the redesign of the ColaCao packaging, including the illustration of the collectors.
They understand the illustration in the packaging as a vehicle to explain the story of ColaCao, which goes from the collection to the selection of cocoa, and that wraps the jar giving a 360 ° effect. In the back, the illustration connects with the explanation of the cocoa process, from its collection to the ColaCao in your milk glass.
The sun, which in the previous design acquired much prominence and served as an element of subjection of the logo, becomes simplified and integrated into the landscape, transporting us to the moment of collection, the sunrise. The warm colors are faithful to the previous design, although slightly desaturated. Especially the yellow background, which has softened to bring naturalness to the design.

Publicado en Creativity, Design, Food

20May

Garrofé designs the packaging of Skeyndor Power C +

Garrofé designs the packaging of Skeyndor Power C +

Garrofé has been in charge of the launch of the new product Skeyndor Power C +, an Illuminator Serum Antioxidant. They created a visual key where the main ingredients are projected in an explosion of vitality that provides dynamism and movement.
The idea was to represent the benefits of the product: its antioxidant capacity that provides luminosity to the skin. The entire campaign was carried out following the chromatic code of the line, with shades of reddish orange, representing the Triple Action Antiox of the three main components of the product: extracts of pomegranate, açaí and orange.

Publicado en Creativity, Design, Beauty

15May

Atipus designs the label of Vi Novell 2018

Atipus designs the label of Vi Novell 2018

Coinciding with the celebration of the pig slaughter (November), the "Vi Novell" (Celler Masroig, Spain) is bottled: the first wine of the harvest, a young and fruity wine that invites to break corsets.
The label has to breathe this fresh and transgressive spirit.To emphasize the idea of ephemeral wine (limited edition) and fast consumption, each year a new label is proposed. As the party always revolves around the binomial pig / saints, for this 9th edition, Atipus proposed a sanctified pig. They looked for a label that, with the background of the party and the pig, was fun, attracted attention and had a transgressing point, to reach a new audience and give visibility to the winery.
Designers: Mar De la Llave / Mariano Fiore
Production management: Eduard Duch
Photography: Javier Suárez
Packaging Substrate / Materials: Glass bottle, Paper
Print: 2 inks, printed in silkscreen + gold stamping
Paper: Velvet white - Avery Dennison

Publicado en Creativity, Design, Beverages

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