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07September

A sustainable packaging for a vegan cream-mousse

A sustainable packaging for a vegan cream-mousse

Kili · g's Face, Eye and Neck Cream-Mousse is a regenerating vegan facial treatment, with a sustainable packaging designed by Marija Mikulskienė from VRS WPI Vilnius, who recently won the Silver Award for Best Design and Packaging iDermo 2020.

The case is made of 100% recycled cardboard and the container is made of plastic recovered from the ocean, owd (ocean waste plastic). Specifically, recycled polyethylene, collected from waters around Indonesia, has been used for the monomaterial jar. In addition to helping to reduce the plastic present in the sea, the fact of recycling plastics in the production of packaging reduces CO2 emissions by 52% compared to virgin plastic.

This cream-mousse certified by Cosmos Natural and vegan has a unique active principle derived from superfoods for greater firmness and regeneration of the skin, with known antioxidant and rejuvenating properties: spirulina. Combined with two high and low molecular weight hyaluronic acids and vitamin E, it stimulates and energizes. The exclusive BIOK LAB Spirulina® that it contains is an extract of spirulina algae developed in an innovative patented form of oleo-eco extraction.

Publicado en Creativity, Design, Beauty

04September

The Pentawards Festival will run from 22 to 24 September

The Pentawards Festival will run from 22 to 24 September

This September, Pentawards, the world’s leading and most prestigious competition for packaging design, will be hosting its first ever three-day online festival: the Pentawards Festival.

The Festival will begin with two days of talks from keynote speakers and design experts like renowned graphic designer Stefan Sagmeister and Daniele Monti, Director Brand & Packaging Design, Consumables Private Brands at Amazon, and will close with a live 2020 Gala Ceremony revealing this year’s competition winners.

Speakers will take the virtual stage on the 22 and 23 September to share their latest insights and discuss some of the most important topics affecting our industry today. A whole breadth of topics will be covered, from understanding the importance of beauty and cultural meaning in design, to moving beyond ‘normal’ design and improving diversity in the industry. Each session will be held in English and will include a Q&A.

On 24 September, the final day of the Pentawards Festival, the team will be hosting a live Gala Ceremony to reveal the winners of this year’s competition. The Bronze, Silver and Gold winners across the competition’s six main categories will be announced, as well as the exclusive Platinum, Diamond and Special Awards winners.

Everyone is welcome to join any session they choose, including the Gala Ceremony. For more information and to register for free, visit the Pentawards website.

AGENDA

TUESDAY 22 SEPTEMBER

Why Beauty Matters
Keynote speaker: Stefan Sagmeister, Sagmeister Inc 
PF20 social speaker Stefan Sagmeister
I’m going to stop designing and start writing. More.
Dave Roberts, Creative Director, Superunion UK

Understanding Cultural Meaning to Strengthen Brands & Packaging
Ashwini Deshpande, Co-Founder Director, Elephant Design

WEDNESDAY 23 SEPTEMBER

The Boredom of "Normal" Design
Keynote speaker: Daniele Monti, Director, Brand & Packaging Design | Consumables Private Brands, Amazon US

Breaking New Ground: How a startup business designed packaging through innnovation
Chen Lu, Design Director, Xiaomi

Black People: You belong here
John Glasgow, Co-Founder, Vault49

THURSDAY 24 SEPTEMBER 2020

Gala Ceremony and Winner’s Announcement

For full details on the Festival agenda and for registration links, visit https://bit.ly/3jcahpV

Publicado en Design, Creativity

15July

Little Buddha modernises the packaging of the Torras Stevia range

Little Buddha modernises the packaging of the Torras Stevia range

Little Buddha communicates the naturalness of Torras Stevia and the benefit of Stevia sweetener without losing its appeal.

A transversal graphical element works as an appropriable pattern and that transmits the naturalness in a clear and honest manner. A still-life image of a square of chocolate placed like a rhombus creates a diamond pattern with the background and a set of ingredients to encode the variety. An elegant and very clear typography communicates the variety and benefits in a sober way.

On the other hand, a delicate pictogram that is coherent with the design communicates the Stevia component, according to the strict legislation regarding wording for this sweetener. A matt finish with some UV engraved details (relief) reinforces the naturalness of the product. The design can be easily extended to the rest of the varieties in the range, as well as to future references.

Publicado en Creativity, Design, Food

06July

A sensory design for Essabó soaps

A sensory design for Essabó soaps

Packaging and display design, logo redesign and art direction for the collection of Essabó cosmetic and ecological soaps by Jabones Beltrán, made by Tati Guimarães-Ciclus. A sensory design with minimal environmental impact.

Claudia Blin's watercolor illustrations express the delicate mix of oils and fruits, and refer to the artisanal process of making her soaps.

Inside the packaging, you can see the origin of its ingredients and the history of the family.

The design of the display-exhibitor is simple and elegant to give prominence to the collection of soaps at the points of sale. It is shipped flat to reduce volume and CO2 emission in its transport. It mounts easily and is durable.

All the materials used in the packaging and the display are biodegradable and compostable. Both are sustainable and economical in production.

The packaging does not have glue and the paper used is chlorine free. Inside, a biodegradable cellulose film was applied to preserve the perfume and humidity of the soap without having to add a plastic wrap to part of the cardboard packaging. This film is compatible with cardboard, which makes recycling easier. Discontinuous cuts were added to the folds to speed up packaging.

The exhibitor is made with the minimum of wood, local and controlled stocking. It has no ink. It is laser cut and printed and its glue is water based.

Publicado en Creativity, Design, Beauty

29June

Packaging awards for Andalusian Skincare

 Packaging awards for Andalusian Skincare

Andaluz Skincare has received various awards for its packaging, including the Special Packaging Award at the III Delicatessen with Olive Oil 2020 Awards of the World Olive Oil Exhibition and the Bronze A 'Design Award 2020 granted by A'Design Award & Competition , the prestigious design competition worldwide.

Rebekah Pantaléon, creator of the Andaluz Skincare brand, wanted fresh, contemporary-looking packaging that incorporated elements of the classic design of Andalusian architecture and at the same time remembered the flora of the Andalusian countryside with which it produces its products. A design that had deep roots in the Andalusian land, but with a touch of modernity and that created a strong link with the brand and its name, Andalusian. With these ideas, she began to develop a new packaging line for her 100% eco-sustainable and organic products.

She found inspiration in the ancient tiles that cover the different rooms of the Alhambra Palace in Granada. Its geometry, symmetry, simplicity, colors and organic representations fit in with the idiosyncrasy of Andalusian Skincare.

Originally the pigment of the colors of the tiles that were made during the 13th century Nasrid Kingdom, such as blue, green, honey, white, red, orange and black, were extracted from natural minerals as a symbolic representation of nature. Based on this idea, Rebekah decided to align the color palette with the brand's products: yellow / honey for lemon, cobalt blue for lavender, etc.

Rebekah Pantaléon and Jason Bourguinon, media artist & designer, chose designs that had a link with nature, flowers and geometric shapes, reminiscent of the landscapes of the Andalusian countryside.

Publicado en Creativity, Design, Beauty

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