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Design

11March

Batllegroup designs Botanical Origin packaging

Batllegroup designs Botanical Origin packaging

Batllegroup has created the design for the brand, volume and packaging of the new RB brand, Botanical Origin, a new range of household cleaning products of botanical origin.
Batllegroup created a logo employing a unique, personalised typeface. To work together with this special typography, they designed a series of graphic botanical elements to boost naturalness, as one of the core values of the new brand.
They worked from the creative concept, “the power of nature”, when devising the volume of the pack, designed together with the product design agency, Stimulo, and transformed the essence of a droplet into the new detergent bottle, the flagship product of the new range. A design which, through its shape and amber colour, concentrates the full power of nature in an iconic translucent and radiant form.
All the packs of the range are 100% recyclable, and some made with up to 50% of recycled plastic.
The design of the label combines the sensuousness of the ingredients of botanical origin with the performance and efficacy of the products, visibly underscoring the main benefits. The labels are designed with transparent materials to potentiate the luminescence and naturalness of the product.

Publicado en Creativity, Design

26February

Anuaria Award for Magic Mirror Design, for the Magic Forest Christmas wine

Anuaria Award for Magic Mirror Design, for the Magic Forest Christmas wine

The project consists of a limited edition of 24 wines whose packaging is completely handmade. With the collaboration of the company Avery Dennison, which has provided the adhesive papers, and Grupo Coviñas, which has provided the wine bottles, the design consists of several parts with different papers: a part of illustration and another of lettering, in addition to a finished in the part of the capsule topped with natural leaves. Everything has been hand painted directly on the papers, trimmed and pasted.
For this work, the Magic Mirror Design studio, located in the CEEI of Castellón and managed by Esther Rodríguez, has won a Selection Award in the category of Best Self-Promotion Work in the latest edition of the National Awards of Graphic Design Anuaria. The study has clients of national and international scope and, although it makes its way in other sectors, it has extensive experience in the wine sector.

Publicado en Design, Creativity, Beverages

24February

La Bendita agency designs the packaging of the Tres Sombreros tequila

La Bendita agency designs the packaging of the Tres Sombreros tequila

La Bendita agency has made the new designs of bottles and labels of the brand of tequila Tres Sombreros of Beveland Destillers.
The agency has redesigned both the shape of the bottles and their labels. The new bottles, which maintain the characteristic wooden stopper of the brand, have been narrowed slightly by its central part to facilitate the use and support when serving the product. A low relief of borders inspired by Aztec motifs that refer us to the origin of the product has also been added.
As for the label, it has been redesigned using various earth color ranges, thus transmitting the artisanal character of this tequila and its origin, as well as facilitating the identification of the 3 varieties of product: White, Reposado and Añejo.

Publicado en Design, Creativity, Beverages

10February

Puigdemont Roca renews the image of Cafés Garriga

Puigdemont Roca renews the image of Cafés Garriga

Cafés Garriga, owned by the Damm Group, commissioned Puigdemont Roca to redesign its brand Cafés Garriga, registered since 1850.
The objective of the project was to provide a new branding and packaging to its entire range of 6 products, since it did not convey the quality of the product. Thus, they provided the brand with a new identity that enhances the quality of their coffee, with a new, more premium and handmade image.

Publicado en Design, Creativity, Food

31January

Studio Tumpic/Prenc designs the packaging of Latini Olive Oil

Studio Tumpic/Prenc designs the packaging of Latini Olive Oil

Latini Olive Oil (Svetvincenat, Croatia), designed by Studio Tumpic/Prenc (Rovinj, Croatia), achieved a Red Dot Award: Brands & Communication Design in Packaging Design.
The packaging concept for the Latini brand of olive oil establishes a close connection to its production area of Istria. In the 1880s, Tone, an ancestor of the company’s founders, worked in olive groves in Istria that were then owned by Italians known as “Latini”. The design visualises that Tone once received a chequered shirt for a day’s wage and his family earned the nickname “Latini”. Tone’s descendants today produce olive oil under the name Latini.
The aim was to evoke this story by designing a label resembling a chequered shirt. Text on a card tucked into the label’s “shirt pocket” tells the story of the Latini family behind the product.

Publicado en Design, Creativity, Food

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