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Food

10February

Puigdemont Roca renews the image of Cafés Garriga

Puigdemont Roca renews the image of Cafés Garriga

Cafés Garriga, owned by the Damm Group, commissioned Puigdemont Roca to redesign its brand Cafés Garriga, registered since 1850.
The objective of the project was to provide a new branding and packaging to its entire range of 6 products, since it did not convey the quality of the product. Thus, they provided the brand with a new identity that enhances the quality of their coffee, with a new, more premium and handmade image.

Publicado en Design, Creativity, Food

05February

New Ecological Danonino in pouch format

New Ecological Danonino in pouch format

Danone expands the Danonino Ecológico family in a new pouch format that, being able to be consumed at room temperature, is designed to be carried and taken at any time. Made with organic milk, more than 70% of fruit and without added sugars (it contains naturally present sugars), the new Danonino pouch are available in three flavors (strawberry, banana or pineapple) and have the Nutri-Score A label (flavor pineapple) and Nutri-Score B (strawberry and orange flavor). They are sold in individual packs.
Danone has also extended the Activia Zero & family with two new varieties with fibers: Chia-Avena and Hazelnut-Pumpkin Seeds. These flavors are presented in packs of 4 units.
In addition, Danone presents the new Actimel, with 40% less sugar than the market average of its segment, available in two flavors (banana-strawberry and pineapple-coconut), in packs of 6.
Finally, Danone expands the YoPRO family with a range of protein shakes that can be preserved and consumed at room temperature without refrigeration to facilitate on-the-go consumption. There are two flavors: vanilla and chocolate.
In total, Danone renews its portfolio with 11 new varieties and recipes.

Publicado en Innovation, Food

31January

Studio Tumpic/Prenc designs the packaging of Latini Olive Oil

Studio Tumpic/Prenc designs the packaging of Latini Olive Oil

Latini Olive Oil (Svetvincenat, Croatia), designed by Studio Tumpic/Prenc (Rovinj, Croatia), achieved a Red Dot Award: Brands & Communication Design in Packaging Design.
The packaging concept for the Latini brand of olive oil establishes a close connection to its production area of Istria. In the 1880s, Tone, an ancestor of the company’s founders, worked in olive groves in Istria that were then owned by Italians known as “Latini”. The design visualises that Tone once received a chequered shirt for a day’s wage and his family earned the nickname “Latini”. Tone’s descendants today produce olive oil under the name Latini.
The aim was to evoke this story by designing a label resembling a chequered shirt. Text on a card tucked into the label’s “shirt pocket” tells the story of the Latini family behind the product.

Publicado en Design, Creativity, Food

29January

Little Buddha redesigns the Natursoy range

Little Buddha redesigns the Natursoy range

Natursoy is a brand of Nutrition & Santé, a pioneer in the Spanish market for organic and plant-based foods. Natursoy decided to redesign the entire range, to adapt to new trends in the sector, and this is the result created by Little Buddha.
Maintaining a strong anchorage in terms of shape and color, the branding incorporates a new typography broken and gestural, bringing naturalness and personality to the brand.
The design architecture of the pack (design grid) allows greater impact, due to the flat color spots, and transmitting naturalness (by mixing drawing and photography, graphic resources and typography), with the product as the absolute protagonist of the pack and accompanied by a white illustration, which varies depending on the consumption container of each product.

Publicado en Design, Creativity, Food

27January

Supperstudio creates the packaging of the sauces by Dabiz Muñoz

Supperstudio creates the packaging of the sauces by Dabiz Muñoz

Created by Supperstudio, the packaging of the first collection of sauces by Dabiz Muñoz reflects the universe of travels, cultures and flavours that revolve around his head.
The shape of the package makes the product very easy to use but what makes it so special is its top. The ending is reminiscent of the characteristic haircut of the Dabiz Muñoz (Mohican style).
The illustration places the chef in the center of the container, allowing himself to be inspired and influenced by everything around him that helps him create each of the sauces.
The complete collection consists of eleven sauces, available exclusively at ‘El Corte Inglés’.

Publicado en Design, Creativity, Food

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