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Food

11February

The good yogurt

The good yogurt

Yogurts are one of the most consumed products in Spain. Far is its "medicinal" use: it has been a long time since they left pharmacies and reign in supermarkets and food stores. The original glass jars were replaced by plastic containers, the glass being relegated to enriched yogurts, usually at a higher price.
One of the changes of greater impact was the passage to the rounded container that gave Danone a few years ago; later, it launched new varieties with a brand image that evoked its history and, recently, it has started a campaign coinciding with the centenary of its foundation in which it speaks of the love of parents towards children (Danone was the nickname of Daniel, son of Isaac Carasso, who was the one who started making yogurt in a workshop in Barcelona).
It also highlights the appearance of the doypack, especially for the Horeca channel, because at the moment it does not have great acceptance among the general public. An example is Danone Pro, in a flexible package type doypack with a modular and precise opening.

The emergence of private label brands such as Hacendado de Mercadona, which was clearly established in the market, and of less known brands was a shock to traditional firms. We refer to La Fageda, Pastoret, Ametller Original, Granja Comas, Armengol, La Torre (with a packaging designed by Puigdemont Roca) ... with a totally different branding, new flavors, own productions and an innovative image.
In the case of the Ametller Origin yogurts, Little Buddha created an identity that conveys the real and close relationship of the Ametller family with the land and its commitment to offer the most natural products, from its control of production, with a design grid that allows to identify the brand and ensure a strong graphic consistency, while differentiating each category and each product.

Another example, Pastoret, with a packaging designed by Lateral Branding. In the 125 g yogurts, the plastic was abandoned to use a waxed cardboard tub, with personalized decoration of each flavor through illustrations. For the Caprichos de Yogur, a jar in glass was chosen, which allows to see the different layers of product, with a small book attached around the small jar with a string.
Traditionally, the glass was associated with the most «premium» desserts and especially with La Lechera, a Nestlé brand, which, when it launched its yogurts with jam, renewed its packaging while retaining the glass container that characterizes it - who does not remember the ads in which you could hear the noise of the spoon against the empty glass?.
Finally, a separate chapter deserves liquid yoghurts, whose rise is part of the growing trend of consumption of on-the-go products, in plastic bottles with integral design sleeve.
#maicapackaging

Publicado en Innovation, Food

30January

Nestlé joins TerraCycle as a founding partner of Loop, debuts reusable ice cream packaging

Nestlé joins TerraCycle as a founding partner of Loop, debuts reusable ice cream packaging

Nestlé's Häagen-Dazs brand announced a new service in partnership with global recycling organization TerraCycle, that will provide a first-of-its-kind home delivery service to consumers called Loop.
Loop will enable consumers to responsibly enjoy Häagen-Dazs and other household favorite foods and personal care products in customized, durable packaging that are collected, cleaned, refilled and re-used—all from the consumer's front door step.
With Loop, Häagen-Dazs is debuting a reusable stainless steel double-walled ice cream container, designed by Nestlé's global research and development group in Bakersfield, CA. The design and transportation will keep the ice cream fresh and cold from the moment the canisters are filled until they are delivered to consumers' homes. The canister also ensures that when it is opened, the ice cream melts more quickly at the top than at the bottom of the container.

Publicado en Innovation, Food

21January

Metsä Board creates a sustainable luxury liquorice bag

Metsä Board creates a sustainable luxury liquorice bag

Sustainable luxury liquorice bag made by Metsä Board for Kouvolan Lakritsi.
Finnish liquorice producer Kouvolan Lakritsi wanted a new luxurious packaging for its confectionery. The high surface smoothness and sustainability were the reasons why Metsä Board Prime FBB 350 g/m2 was chosen.
The effects were made with special lamination techniques and high-quality multilayer embossing.
The converter was Cadpack.

Publicado en Innovation, Food

15October

Pacoon developed the packaging of Alnavit

Pacoon developed the packaging of Alnavit

Alnavit is a sister company of Alnatura and is covering the growing demand for gluten- and lactose-free products with its products. Pacoon has developed the entire packaging design for the company.
A part of this range are the Pur+ products which are supporting the challenge of a conscious nutrition. Innovative products with a special added value. Pacoon has created a colourful, cheerful appearance, with clear rules for differentiation.
Derived from the 5 product categories, the ornaments of the ingredients are hidden behind them.

Publicado en Design, Creativity, Food

25September

An original luxury packaging for chocolate made by Wildcat Packaging

An original luxury packaging for chocolate made by Wildcat Packaging

Wildcat presents a luxury chocolate packaging, designed by the agency Version Originale with the goal of lead a consumer product to the world of luxury. Wildcat has solved the problems that arose: a realistic rendering of the "chocolate bar", the development of fun solutions for the hidden key space and the implementation of a system of odor neutralizer for a innovative olfactory marketingin a luxury box.
The result is an original packaging with a CP birch structure, lacquered MDF for the chocolate bar. On the outside, is orange sheathed leather, with polished golden brass accessories.

Publicado en Innovation, Food

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