Advertising

Food

04December

First Prize of the Verallia Glass and Creation Contest

First Prize of the Verallia Glass and Creation Contest

«Chup Chup Chup» by Estela Pérez, a student of the Higher School of Design in La Rioja (ESDIR), is the title of the first prize winning project, endowed with € 2,500, of the VI Verallia Glass and Creation Contest in Spain. They are glass containers to house pre-cooked dishes that have been made with sustainable and quality products. These packages are intended to break the preconceived association that is made of pre-cooked packaging as a product of low quality, unhealthy and eventual consumption.
The second prize, valued at € 1,300, has been for “Bubbles” by Carlota Carrillo, a student at the Superior School of Design in La Rioja (ESDIR). «Bubbles» is a new concept of glass tub for food.
«SayCheese», by Pablo Bernardo and Pedro de la Fuente, students of the University School of Design, Innovation and Technology of Madrid, (ESNE), won the third prize, endowed with € 900. It is a different and elegant package that aims to change the standard of cheese spread and the consumer experience of this product.

Publicado en Innovation, Food

14October

Supperstudio wins a Pentawards for the design of Bon Fromage

Supperstudio wins a Pentawards for the design of Bon Fromage

In the Food category, Bon Fromage packaging, designed by Supperstudio, won a Pentawards Silver 2019 award. A special design for the star product of this brand, the selections of cheeses to share. The graphic design is inspired by the different shapes of the different varieties of cheese.
The jury recognized the creative value of this work with a visual key inspired by the variety of shapes of cheeses, which mixes natural and austere materials, such as kraft cardboard, with luxurious finishes such as stamping.

Publicado en Design, Creativity, Food

09October

Delamata Design signs the rebranding of Rianxeira

Delamata Design signs the rebranding of Rianxeira

Delamata Design won a silver Pentawards award with the rebranding of the entire range of Rianxeira products.
Rianxeira presents in 2019 its new brand image and renewed packaging according to its positioning focused on sustainability, transparency and healthy living. The challenge for the agency was to achieve a renovating change without losing the essence of the brand.
The proposal was to return to the origin of the brand and to a concept that had been lost in time. The agency decided to return to the first Rianxeira logo based on Sophia Loren's performance in "La donna del fiume", which inspired a visionary Jesús Alonso Fernández, founder and honorary president of the Jealsa-Rianxeira group, who registered the Rianxeira brand logo in 1958. Since then, the image of this beautiful brown woman holding a basket of fish with her arms held high has traveled around the world.
The main objective achieved thanks to this design proposed by Delamata Design was to break the codes established in the sector and create a fresh, new and iconic image for Rianxeira's packaging. 

Publicado en Design, Creativity, Food

09September

Vibranding creates a brand book for Chupa Chups

Vibranding creates a brand book for Chupa Chups

Vibranding has created the graphic criteria so that anyone with a Chupa Chups license for food and drinks can develop their packaging and their commercial communication elements within a specific visual code.
The basis of this visual code were the flavors of Chupa Chups themselves. Vibranding's idea was to represent them graphically with waves of colors, where the pattern they created as a unifying element in the brand architecture of this project originated.
They also maintained the combination of colors associated with each flavor in the new visual universe of licenses and created some new codes, such as multi-flavor or tropical flavors.
Everything is collected in a complete brand book designed following the new visual identity.

Publicado en Design, Creativity, Food

10June

Batllegroup updates the branding and packaging of ColaCao

Batllegroup updates the branding and packaging of ColaCao

Batllegroup has updated the ColaCao branding to connect with the new generations that ask for more closeness and transparency. In the packaging they incorporate an enveloping storytelling through the illustration, which tells us the story and the origin of ColaCao.
Batllegroup proposed a cleaner and more natural image, where the illustration, colors and typographies are updated, evolving the iconic image of ColaCao to maintain total recognition. They sought to convey a simple and honest naturalness, without showing too much promise. They do it through the cocoa tree, which transports us to the place and the origin of the ingredient. This has been the concept that has served as the basis for the redesign of the ColaCao packaging, including the illustration of the collectors.
They understand the illustration in the packaging as a vehicle to explain the story of ColaCao, which goes from the collection to the selection of cocoa, and that wraps the jar giving a 360 ° effect. In the back, the illustration connects with the explanation of the cocoa process, from its collection to the ColaCao in your milk glass.
The sun, which in the previous design acquired much prominence and served as an element of subjection of the logo, becomes simplified and integrated into the landscape, transporting us to the moment of collection, the sunrise. The warm colors are faithful to the previous design, although slightly desaturated. Especially the yellow background, which has softened to bring naturalness to the design.

Publicado en Design, Creativity, Food

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