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Food

15April

Vibranding designs the packaging of Borges olives

Vibranding designs the packaging of Borges olives

A packaging for the new olives of Borges International Group designed by Vibranding. Borges is known for its typical Mediterranean products, which is why the name of these premium olives is "Mediterranean Snacking".
The three doypacks have been designed with the same composition, albeit in different colours to highlight each variety. The unsaturated tones are a cut above the ultra-deep greens and reds that are so commonplace in the olives for mass-consumption category. They also steer clear of the blacks and whites of the more premium products on the shelves. The photographs pursue this same distinction and class.
In terms of art management, they pulled out all the stops to give the product image a new approach simply by switching from the usual front shot to an overhead picture that gives the olives the limelight. Finally, the illustrations, which speak to the values of tradition and craftsmanship that have characterised Borges for years and also relate to the packaging of many of the brand’s other products.

Publicado en Design, Creativity, Food

01April

Supperstudio creates an inspiring packaging for Starbucks

Supperstudio creates an inspiring packaging for Starbucks

Starbucks’ launches a new range of snacks under its own brand for the Spanish and Portuguese markets. In order to face this challenge, they were looking for a new design, attractive for home-made chips and reflecting the quality and values of ‘Starbucks’.
Big waves and stripes of marine inspiration flood the packaging to transmit the main attribute of the product, the sea salt with which the potatoes are made. Colour is the tool that clarifies and differentiates the two flavours: green for the potatoes with olive oil and blue for the potatoes with pepper and Modena balsamic oil. ‘
Best Awards 2018 Bronze,  Pentaward 2018 Bronze. Gold Anuaria Awards for the Best Packaging.

Publicado en Design, Creativity, Food

13March

Lateral Branding designs La Granja packaging

Lateral Branding designs La Granja packaging

La Granja in collaboration with the Alicia Foundation, an organization that promotes the improvement of eating habits, formulated three varieties of mini-muffins that incorporate fruit, vegetables and also yogurt.
Lateral Branding designed La Granja packaging. The cardboard easels that finish the transparent bags of La Granja, a presentation that is already a capital of the brand's image, become in a very original way three characters that give the children's profile of the range.

Publicado en Design, Creativity, Food

11February

The good yogurt

The good yogurt

Yogurts are one of the most consumed products in Spain. Far is its "medicinal" use: it has been a long time since they left pharmacies and reign in supermarkets and food stores. The original glass jars were replaced by plastic containers, the glass being relegated to enriched yogurts, usually at a higher price.
One of the changes of greater impact was the passage to the rounded container that gave Danone a few years ago; later, it launched new varieties with a brand image that evoked its history and, recently, it has started a campaign coinciding with the centenary of its foundation in which it speaks of the love of parents towards children (Danone was the nickname of Daniel, son of Isaac Carasso, who was the one who started making yogurt in a workshop in Barcelona).
It also highlights the appearance of the doypack, especially for the Horeca channel, because at the moment it does not have great acceptance among the general public. An example is Danone Pro, in a flexible package type doypack with a modular and precise opening.

The emergence of private label brands such as Hacendado de Mercadona, which was clearly established in the market, and of less known brands was a shock to traditional firms. We refer to La Fageda, Pastoret, Ametller Original, Granja Comas, Armengol, La Torre (with a packaging designed by Puigdemont Roca) ... with a totally different branding, new flavors, own productions and an innovative image.
In the case of the Ametller Origin yogurts, Little Buddha created an identity that conveys the real and close relationship of the Ametller family with the land and its commitment to offer the most natural products, from its control of production, with a design grid that allows to identify the brand and ensure a strong graphic consistency, while differentiating each category and each product.

Another example, Pastoret, with a packaging designed by Lateral Branding. In the 125 g yogurts, the plastic was abandoned to use a waxed cardboard tub, with personalized decoration of each flavor through illustrations. For the Caprichos de Yogur, a jar in glass was chosen, which allows to see the different layers of product, with a small book attached around the small jar with a string.
Traditionally, the glass was associated with the most «premium» desserts and especially with La Lechera, a Nestlé brand, which, when it launched its yogurts with jam, renewed its packaging while retaining the glass container that characterizes it - who does not remember the ads in which you could hear the noise of the spoon against the empty glass?.
Finally, a separate chapter deserves liquid yoghurts, whose rise is part of the growing trend of consumption of on-the-go products, in plastic bottles with integral design sleeve.
#maicapackaging

Publicado en Innovation, Food

30January

Nestlé joins TerraCycle as a founding partner of Loop, debuts reusable ice cream packaging

Nestlé joins TerraCycle as a founding partner of Loop, debuts reusable ice cream packaging

Nestlé's Häagen-Dazs brand announced a new service in partnership with global recycling organization TerraCycle, that will provide a first-of-its-kind home delivery service to consumers called Loop.
Loop will enable consumers to responsibly enjoy Häagen-Dazs and other household favorite foods and personal care products in customized, durable packaging that are collected, cleaned, refilled and re-used—all from the consumer's front door step.
With Loop, Häagen-Dazs is debuting a reusable stainless steel double-walled ice cream container, designed by Nestlé's global research and development group in Bakersfield, CA. The design and transportation will keep the ice cream fresh and cold from the moment the canisters are filled until they are delivered to consumers' homes. The canister also ensures that when it is opened, the ice cream melts more quickly at the top than at the bottom of the container.

Publicado en Innovation, Food

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