Advertising

Food

27July

Verallia rewards the versatility of a container for oil

Verallia rewards the versatility of a container for oil

"Orobroy" by Alicia López, a student at the LCI School of Design in Barcelona, ​​has won the first prize in the Verallia Glass and Creation Contest. It is a container with a simple shape, but at the same time very versatile, reminiscent of amphorae where the oil was kept. It is a current design with a minimalist aesthetic that tries to convey the robustness of the olive trees and which facilitates the customization of the packaging.

"Nível d´Azeite" by Ana Pereira, from the Escola Superior de Tecnologia e Gestão de Guarda, won the second prize. It arises from the idea of ​​a measurement scale, marked by small drops that help to visually and fun describe the olive oil manufacturing process, starting from the top down. The container is a transparent shape with a steel neck that we lift when opening the lid to serve the oil and vice versa.

"Albor" by Paula Torres, from the Superior School of Design (ESDIR), won the third prize. It is a container that recreates a rustic and simple style, but with character, in a clear tribute to the profession of olive grower through the ages. It is easy to handle since its body is spherical, so it can be held firmly with one hand. The curvature from the neck to the body of the bottle retains the spilled oil preventing the drops from dripping all over the container.

227 students from eight schools, four Spanish and four Portuguese, participated in the seventh edition of the Verallia Glass and Creation Contest, convened under the theme "One container, a thousand oils". The goal was to create a standard oil bottle model that could be used by many packers. In addition, this year it was new that the winning packaging will be produced and marketed by Verallia.

115 works were presented, who opted for a first prize valued at € 2,500 and the production of their packaging; a second, which won € 1,300 and a third prize valued at € 900.

The jury, formed in this edition by Aceites Maeva (Spain) and Aceites Gallo (Portugal) as clients of Verallia, the Sectorial Magazine Olimerca and the management team of the showcase, chose the winners in an online meeting on July 6.

Publicado en Innovation, Food

15July

Little Buddha modernises the packaging of the Torras Stevia range

Little Buddha modernises the packaging of the Torras Stevia range

Little Buddha communicates the naturalness of Torras Stevia and the benefit of Stevia sweetener without losing its appeal.

A transversal graphical element works as an appropriable pattern and that transmits the naturalness in a clear and honest manner. A still-life image of a square of chocolate placed like a rhombus creates a diamond pattern with the background and a set of ingredients to encode the variety. An elegant and very clear typography communicates the variety and benefits in a sober way.

On the other hand, a delicate pictogram that is coherent with the design communicates the Stevia component, according to the strict legislation regarding wording for this sweetener. A matt finish with some UV engraved details (relief) reinforces the naturalness of the product. The design can be easily extended to the rest of the varieties in the range, as well as to future references.

Publicado en Design, Creativity, Food

04May

Caña Nature and ITC Packaging launch a barrier container for guacamole and salmorejo

Caña Nature and ITC Packaging launch a barrier container for guacamole and salmorejo

For Guacamole and Salmorejo of Caña Nature (Grupo La Caña), ITC Packaging has developed a new container with a capacity of 225 ml and an attractive geometry thanks to its rectangular topped base.

The packaging incorporates barrier properties that allow it to extend the shelf life of food, keeping its organoleptic properties intact. This new format is heat sealable, it is made of PP with IML decoration and it is recyclable by depositing it in the yellow container.

Caña Nature is using it for the packaging of its new range of guacamole made up of four varieties: traditional, rich in vitamin A, rich in fiber and low in calories. The packaging has also served for the commercialization of two products derived from tomato, natural salmorejo and grated tomato, all recently launched on the market.

This new range of IV and V range products are manufactured in the new facilities located in Escúzar, Granada, Spain, more than 5,000 m2 of facilities equipped with the most modern equipment and which has involved an investment of more than 5 million euros.

Publicado en Innovation, Food

20April

Estudio Maba designs Reina's cake range

Estudio Maba designs  Reina's cake range

The design of Reina's cake range aims to improve the quality of the packaging to suit its content: an deep, creamy and appetising dessert for any day.

This Estudio Maba's project aimed towards mass consumption, highlights these attributes through contrasting textures and wavy fonts that glide through the design.

Reina's logo is immersed in the cake, a distinctive aspect of the branding reflected in the product.

Publicado en Design, Creativity, Food

13April

An ecological alternative to single-use plastic wins the Better with Less – Design Challenge

An ecological alternative to single-use plastic wins the  Better with Less – Design Challenge

The winner of Metsä Board’s international packaging design competition the Better with Less – Design Challenge is ‘Expandable Eco Street Food Ware’ a smart and ecological solution.

It is a highly adaptable plastic-free packaging that can provide a simple and trendy alternative to plastic and styrofoam containers which are used to serve fast food.

The paperboard container is 10 inches in diameter when laid flat and can be folded up to eight different ways ranging from a cone to a plate.

The Expandable Eco Street Food Ware was designed by Christine Gamboa, a Senior Art Director, and Gaudy Danao III, an Associate Creative Director, both from the Philippines. Christine and Gaudy will receive the main prize of 7,000 euros.

Publicado en Innovation, Food

[12 3 4 5  >>  

 

 

Location

Pau Claris, 138 1º 3ª
08009 - Barcelona
Spain

Contact

Phone: +34 93 434 21 21
FAX: +34 93 418 90 41
Contact by email

Press releases

Send us here your press releases for its publication

Distribution

5,000 issues + 1,200 issues for trade fairs

Copyright © 2020 NewsPackaging. All rights reserved.Política de privacidad y aviso legal - Política de cookies