Franck Muller, the prestigious Swiss watchmaker, has created five Eaux de Parfums. Quadpack’s product development team took care of this very special project.
Quadpack presented the client with a series of sketches for bottles inspired by the form of a classic, elongated watch face, with the cap representing the watch’s crown.
Once the hand drawn concept was approved, technology stepped in. 2D drawing is a digitally-generated image of the design. 3D printing has accelerated and made more cost effective the early stages of bespoke packaging development.
Decoration and finishes had to express the haute prestige values of the Franck Muller name, and involved a number of sophisticated techniques. The bottle sides and cap were screen-printed in a shiny gold, leaving the interior frames on the front and rear faces clear. A composition of clock-face numbers were laser cut onto the rear face, which when viewed from the front, seemingly ‘dance’ through the perfume’s liquid sheen. The front face was silk-screened with Franck Muller’s elegant logo and the fragrance reference.