Decopak Europ made the shiny silver metallization and black silkscreen for the new Loewe 7 Plata.
The iconic bottle of the «family» Loewe 7 becomes a curved mirror with Loewe 7 Silver. A modern and almost technological bottle that hides a fresh and spicy Eau de Toilette.
The new pack shows a work of art by Karl Blossfeldt, "Aspidium filix mas". Two faced figures, confronted, that seem to dance with each other. The forms of this type of fern, which Blossfeldt immortalized with his photographs in 1932, have so much detail that they recall the fine embroidery of a light suit, the inspiration for the original fragrance.

TNT Global Manufacturing innovates with Paco Rabanne for its new Pacollection range. Luxury is displayed in a 6-tone shades on a silver background for these new generation of unbreakable bottles, made of soft, silky and metallic synthetic material.
Soft materials expertise, typically used by Promolib, a Fortyniners member such as TNT Global Manufacturing, has been blended with TNT Global Manufacturing's automatization and industrialization capability. This product has already been a success of collaboration between teams of Puig, Promolib and TNT Global Manufacturing.
The case is obtained by laminating and superimposing the different layers, with welding all around, thanks to a specially designed and dedicated process for this purpose. The color rendering is unalterable in contact with the perfume.

This year La Vie Est Belle de Lancôme reinvents itself through an alliance with the artisanal knowledge of Atelier Paulin, a Parisian brand famous for its jewelery with messages, manufactured following a unique millenary technique: the art of work by hand with a precious metallic thread to create jewelry.
Reinvented by Atelier Paulin, the bottle of La Vie est Belle is available in a limited edition. Forming lines and graphic curves around the shape of the crystal, the iconic metallic thread of the jewelery brand provides movement and light. Recast with the cheerful typography of Atelier Paulin, the name of La Vie est Belle reflects the emblematic glass of the bottle with a smile.
In the traditional version, produced in France, two threads of rose gold and silver tones envelop the bottle. The luxury version, hand-made in Atelier Paulin's Parisian workshop, is adorned with real 14 carat pink gold thread.
It comes in a new case with a metallic wire design that forms the words La Vie est Belle.

Histoire Olfactive Collective HOC (“nose” in Russian) is an atypical, original brand offering a new olfactory approach to niche trading.
This unisex perfume is the creation of Masha Zanier, a young Parisian of Russian and Georgian heritage hailing from the fashion world.
Masha Zanier called on Superga Beauty know-how to develop and propose suitable solutions for the creation of three London City fragrances. The design itself is one of Thierry de Baschmakoff’s hallmarks.
The first perfume’s inspiration is unique in terms of the shape of its bottle and vibrantly-coloured adornment on its four outer sides. The original engraving that tells the perfume’s story is revealed and magnified on the top of the magnetic cap. Each fragrance is presented in a beautiful magnetised wooden box with a matte varnish finish bearing the brand's monogram. It is one of the key pieces of this first collection.

Michelle Pfeiffer has called on Verescence for her brand-new perfume collection, entitled Henry Rose, which is launching with five clean genderless scents: Fog, Jake’s House, Last Light, Torn and Dark is Night.
From the creation of the five fragrances to the packaging, Henry Rose perfumes form part of a coherent sustainable approach based on complete transparency around the ingredient and environmental compliance. Verre Infini Neo® meets these requirements.
This is the first high-end recycled glass made of 90% recycled materials and 100% recyclable. The bottles are composed of 25% post-consumer recycled glass (PCR), 65% in-house cullet and only 10% raw materials.
The distinctive aspect of this innovative glass regards the efforts made on the environmental impact. Indeed, the glass bottle production in Verre Infini NEO® has reduced the carbon footprint by 6% and water consumption by 7%.
The bottle, with its round-shaped shoulders and its thick glass base, is a standard from Verescence’s La Collection (Bowie, 50 ml).