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Innovation

16September

Lush's new cork container

Lush's new cork container

Lush uses a new reusable container for its solid shampoo. The cork box is a 100% natural, reusable and biodegradable container.
A recent study carried out by Lush on the carbon footprint of its cork boxes showed that they are the brand's first positive carbon packaging product. The Carbon Trust awarded Lush cork boxes with a zero carbon footprint certification. This certification verifies that each 35g cork box stores more than 33 times its weight in carbon dioxide, removing about 1.2 kg of CO2 from the atmosphere.
In addition, to further reduce the carbon footprint, a traditional sailboat has been used to transport the cork cans from Portugal to Dorset, United Kingdom.

Publicado en Beauty, Innovation

11September

Seram made the bow of Mademoiselle Rochas Couture

Seram made the bow of Mademoiselle Rochas Couture

Seram has used its historical know-how in trimmings to realize the bow made of grosgrain ribbon of Mademoiselle Rochas Couture new fragrance for woman. Its geometric lines and black hue catch the eye.
This new version with an affirmed volume, generously dresses the collar of the bottle, giving it a couture, sober and elegant look.

Publicado en Fragrances, Innovation

04September

Texen reveals a jaspé décor for the caps of Armani’s Acqua Di Gioia

Texen reveals a jaspé décor for the caps of Armani’s Acqua Di Gioia

Texen was asked by Armani to create a jaspé effect for a cap in four different shades. The four fragrances Acqua di Gioia are now sublimated by the crystalline beauty of a thick-walled bottle and a pebble-shaped cap with a mottled jaspé finish set in Surlyn.
Armani asked Texen Industries to create this pebble-shaped cap, made with an injected material to reveal both transparency and depth. Texen achieved this jaspé effect thanks to a tailor-made injection process.
After a period of research, Texen developped an innovative industrial process. The technique lies in the mixing of different materials during the injection phase and the alchemy born from their fusion temperatures and their viscosity. Assembled with a transparent PP insert, the cap is injected using a specific mold. The unusual jaspé effect is enhanced by the transparency of Surlyn.

Publicado en Fragrances, Innovation

02September

Seram adorns Yves Saint Laurent make-up pallets

Seram adorns Yves Saint Laurent make-up pallets

From exotic inspiration, the limited editions of the 2019 Yves Saint Laurent Summer Palettes feature a chic leatherette design with a soft touch suede. They are embellished with a silkscreened two-tone palm pattern and YSL signature.
As a technical challenge, the relief effect is obtained thanks to a meticulous process of cutting and lamination on printed paper, requiring a flawless positioning. The adhesive labels are affixed manually.
Seram has designed 2 versions: earthy color for the Bronzing Stone palette, and green color for the eye shadow palette.

Publicado en Beauty, Innovation

28August

10 years of Cavallum, the award-winning wine box that turns into a lamp

10 years of Cavallum, the award-winning wine box that turns into a lamp

In 2009, a design made in Barcelona conquered the eyes of sustainability experts and creativity lovers: a wine box that was transformed into an elegant table lamp. Cavallum immediately won the world press and was recognized by, among others, the Global Innovation Report London 2009 as one of the nine most innovative designs in the world.
Cavallum was the first packaging with a second life in the world - that is, the first packaging designed to have a second use, far beyond a simple packaging. 70% of the packaging becomes a new object: an elegant table lamp.
After 10 years, it's time to celebrate. From July 10 to September 30, 2019, companies and individuals can join the campaign and reserve their Cavallum. The goal is to reach 10,000 units.The production will be made exclusively for those who join the campaign and will take place from October to November of this year. The reservation is made through the page www.ciclus.com/shareproduction.
"If we reach our goal, we will donate 5% of our campaign to Oxfam Intermón that will be destined to families that are suffering from the effects of climate change in Kenya, Ethiopia and Somalia where there is a new drought," explains Tati Guimarães, creator of Cavallum and founder of Ciclus, his creative laboratory.
The campaign has a video that explains how and why Cavallum was made and its purpose. Find it here.
“We wanted to make a shared celebration and give a gift to companies and people that reflect the same values that we want to do, but don't know how, a sustainability action that excites and lasts,” says Tati Guimarães.

Publicado en Innovation, Beverages

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