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Innovation

11February

The good yogurt

The good yogurt

Yogurts are one of the most consumed products in Spain. Far is its "medicinal" use: it has been a long time since they left pharmacies and reign in supermarkets and food stores. The original glass jars were replaced by plastic containers, the glass being relegated to enriched yogurts, usually at a higher price.
One of the changes of greater impact was the passage to the rounded container that gave Danone a few years ago; later, it launched new varieties with a brand image that evoked its history and, recently, it has started a campaign coinciding with the centenary of its foundation in which it speaks of the love of parents towards children (Danone was the nickname of Daniel, son of Isaac Carasso, who was the one who started making yogurt in a workshop in Barcelona).
It also highlights the appearance of the doypack, especially for the Horeca channel, because at the moment it does not have great acceptance among the general public. An example is Danone Pro, in a flexible package type doypack with a modular and precise opening.

The emergence of private label brands such as Hacendado de Mercadona, which was clearly established in the market, and of less known brands was a shock to traditional firms. We refer to La Fageda, Pastoret, Ametller Original, Granja Comas, Armengol, La Torre (with a packaging designed by Puigdemont Roca) ... with a totally different branding, new flavors, own productions and an innovative image.
In the case of the Ametller Origin yogurts, Little Buddha created an identity that conveys the real and close relationship of the Ametller family with the land and its commitment to offer the most natural products, from its control of production, with a design grid that allows to identify the brand and ensure a strong graphic consistency, while differentiating each category and each product.

Another example, Pastoret, with a packaging designed by Lateral Branding. In the 125 g yogurts, the plastic was abandoned to use a waxed cardboard tub, with personalized decoration of each flavor through illustrations. For the Caprichos de Yogur, a jar in glass was chosen, which allows to see the different layers of product, with a small book attached around the small jar with a string.
Traditionally, the glass was associated with the most «premium» desserts and especially with La Lechera, a Nestlé brand, which, when it launched its yogurts with jam, renewed its packaging while retaining the glass container that characterizes it - who does not remember the ads in which you could hear the noise of the spoon against the empty glass?.
Finally, a separate chapter deserves liquid yoghurts, whose rise is part of the growing trend of consumption of on-the-go products, in plastic bottles with integral design sleeve.
#maicapackaging

Publicado en Innovation, Food

04February

Café Bônheur de Lancôme

Café Bônheur de Lancôme

With the new makeup collection this season, Lancôme highlights Parisian elegance and spring spirit. As a tribute to Paris, the cases are inspired by the colorful and famous wicker chairs that fill their cafes and bistros.
Among the products that are part of this new range, include Blush in Capitals, a limited edition blush whose powders form the word "Lancôme" in capital letters; and the iconic Lancôme Absolu Rouge in a top coat that highlights the lips with a layer of brightness and luminosity.

Publicado en Beauty, Innovation

30January

Nestlé joins TerraCycle as a founding partner of Loop, debuts reusable ice cream packaging

Nestlé joins TerraCycle as a founding partner of Loop, debuts reusable ice cream packaging

Nestlé's Häagen-Dazs brand announced a new service in partnership with global recycling organization TerraCycle, that will provide a first-of-its-kind home delivery service to consumers called Loop.
Loop will enable consumers to responsibly enjoy Häagen-Dazs and other household favorite foods and personal care products in customized, durable packaging that are collected, cleaned, refilled and re-used—all from the consumer's front door step.
With Loop, Häagen-Dazs is debuting a reusable stainless steel double-walled ice cream container, designed by Nestlé's global research and development group in Bakersfield, CA. The design and transportation will keep the ice cream fresh and cold from the moment the canisters are filled until they are delivered to consumers' homes. The canister also ensures that when it is opened, the ice cream melts more quickly at the top than at the bottom of the container.

Publicado en Innovation, Food

28January

Padre Azul, a super-premium tequila with a packaging inspired by Mexico

Padre Azul, a super-premium tequila with a packaging inspired by Mexico

Born out of a love story between HP Eder from Austria and Adriana Alvarez Maxemin from Guadalajara, Mexico, Padre Azul is an award-winning 100% blue agave super-premium tequila.
The handmade bottle is inspired by Mexican heritage and culture. Padre azul bottles are topped with a 270-gram solid metal skull, paying homage to Dia de los Muertos and eternal friendship.
The leather jacket with lacing is a tribute to the Mexican “Lucha Libre” wrestling masks and is a tribute to “El Santo”, the most famous luchador in Mexico.

Publicado en Innovation, Beverages

23January

Nuxe chooses Note by Aptar Beauty + Home for Prodigieux® Absolu de Parfum

Nuxe chooses Note by Aptar Beauty + Home for Prodigieux® Absolu de Parfum

Note by Aptar Beauty + Home provides a delicate and refined way of applying the right amount of fragrance to the skin.
Application is smooth, precise and gradual, with one drop applied to just where it is wanted.
Note stems from 5 years of research which has produced an innovative applicator inspired by a traditional gesture of perfumery when a glass stopper was used to apply fragrance to the skin.
The Note system features a transparent applicator that fills automatically with each use.

Publicado en Fragrances, Innovation

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