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Innovation

29May

The Pochet Group’s Only the brave saga continues

The Pochet Group’s Only the brave saga continues

Diesel Only the brave High, the new edition for 2017, alludes to the strength needed to reach the top and draws inspiration from cool mountain peaks.

Pochet du Courval assisted the creative teams at Diesel Parfum in developing the ideal tint for the lacquer. This new version is illuminated by an ice blue varnish concentrated around the finger bones, bringing to mind reflections of an iceberg.

The colour spreads perfectly and evenly along the whole length of the iconic bottle, created by Pochet du Courval, right to the clenched fist.

The galvanised signet ring by Qualipac adds the finishing touch, almost like a trademark.

The result of the new collaboration between Pochet Group and Diesel is an impactful packaging that conveys freshness.

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Publicado en Fragrances, Innovation

24May

Eden Mill by Berlin Packaging, NACD Gold award winner

Eden Mill by Berlin Packaging, NACD Gold award winner

Eden Mill (Eden Mill Distillery and Brewery) has win a gold medal at the NACD (National Association of Container Distributors) 2017 Packaging Awards. The Packaging Consultant was Paolo Marazzi, Bruni Glass, a Berlin Packaging Company – Milan.

The brand wanted a distinctive packaging when it launched its “Art of the Blend” whisky in 2016. The resulting custom-designed bottle includes small, pyramid-shaped embossments and a diamond-shaped labeling panel, achieving a striking look while still accommodating the intricate neck design and the unique labeling space.

2017 marks the eighth consecutive year Berlin Packaging has been awarded gold medals at the NACD 2017 Packaging Awards. Four of the company’s eight medals at the NACD competition this year were gold; in addition, Berlin received one gold and one silver medal at the NRHA (North American Retail Hardware Association) 2017 Packaging & Merchandising Awards.

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Publicado en Innovation, Beverages

22May

AWA Sleeve Label Awards 2017

AWA Sleeve Label Awards 2017

This year the award went to McDowell Label and Screen Printing (US). The combination of ‘the tactile, glitter and holographic effects’ integrated into the design, and the excellence of the conversion and sleeve application for Supre Tan Snooki-brand labels earned the judges’ applause.

Sharing the Awa Best Sleeve Label title this year were Safety Seal Plastics (US) for their evocative label on Nine Locks Brewing Company’s Harvest Pumpkin Ale, which the judges commended as ‘a piece of beauty’ and ‘a multi-level experience, which combined the textured, tactile sandy quality of the sleeve with its effectiveness on a simple container shape in a high-volume application.

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Publicado en Innovation, Beauty, Beverages

17May

Ardagh Group and Duerr’s citrus jar wins Best Packaging Design

Ardagh Group and Duerr’s citrus jar wins Best Packaging Design

Ardagh Group and Duerr’s have been awarded Best Packaging Design for their unique citrus jar at the World Food Innovation Awards, organised by FoodBev Media.

The product highlights by the design innovation in the intricate detailing of the jar’s texture.

Ardagh’s designers were given a specific brief by Duerr to develop a totally unique jar that looked like, and felt like citrus fruit. The project was in fact full of technical challenges. To create a stunning and tactile ‘citrus’ jar to the right size and scale, and replicate the peel effect.

The new packaging has transformed the fixture; the shoppers will use the jars as anything from candle holders to cocktail glasses once the contents have all been enjoyed.

A good example of originality and eco-friendly design.

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ARDAGH 2

Publicado en Innovation, Food

10May

Lanjarón launches Red, a natural mineral water in a red bottle

Lanjarón launches Red, a natural mineral water in a red bottle

Red, the new eco-designed red bottle from Lanjarón (1.25 l), consists of 50% recycled PET (r-PET) and is 100% recyclable. Furthermore, 25% of its profits will go towards an environmental cause.

Although the entire Lanjarón range contains at least 15% r-PET in its packaging, Red is one step further in terms of sustainability – the brand aims to reach 100% by 2018.

Ecoembes, the non-profit environmental organisation that promotes the circular economy through the recycling of packaging, has demonstrated its support for Lanjarón in the launch of Red, its new project in sustainability and ecodesign.

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Publicado en Innovation, Beverages

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