Advertising
15April

Vibranding designs the packaging of Borges olives

Vibranding designs the packaging of Borges olives

A packaging for the new olives of Borges International Group designed by Vibranding. Borges is known for its typical Mediterranean products, which is why the name of these premium olives is "Mediterranean Snacking".
The three doypacks have been designed with the same composition, albeit in different colours to highlight each variety. The unsaturated tones are a cut above the ultra-deep greens and reds that are so commonplace in the olives for mass-consumption category. They also steer clear of the blacks and whites of the more premium products on the shelves. The photographs pursue this same distinction and class.
In terms of art management, they pulled out all the stops to give the product image a new approach simply by switching from the usual front shot to an overhead picture that gives the olives the limelight. Finally, the illustrations, which speak to the values of tradition and craftsmanship that have characterised Borges for years and also relate to the packaging of many of the brand’s other products.

Publicado en Design, Creativity, Food

01April

Supperstudio creates an inspiring packaging for Starbucks

Supperstudio creates an inspiring packaging for Starbucks

Starbucks’ launches a new range of snacks under its own brand for the Spanish and Portuguese markets. In order to face this challenge, they were looking for a new design, attractive for home-made chips and reflecting the quality and values of ‘Starbucks’.
Big waves and stripes of marine inspiration flood the packaging to transmit the main attribute of the product, the sea salt with which the potatoes are made. Colour is the tool that clarifies and differentiates the two flavours: green for the potatoes with olive oil and blue for the potatoes with pepper and Modena balsamic oil. ‘
Best Awards 2018 Bronze,  Pentaward 2018 Bronze. Gold Anuaria Awards for the Best Packaging.

Publicado en Design, Creativity, Food

25March

Issey Miyake launches Shades of Paradise

Issey Miyake launches Shades of Paradise

Issey Miyake Shades of Paradise are four limited edition perfumes born from the trip to Japan by Aurélien Guichard, perfumer, and Mai Hua, color designer. It is the story of the meeting between two artists, meeting for the first time on Zamami Island, at the southern end of the Japanese archipelago.
Inspired by L'Eau d'Issey, L'Eau d'Issey Shade of Sunrise is a solar-white floral fragrance with the iconic bottle of L'Eau d'Issey transformed under the influence of Mai Hua. The fuchsia letters contrast with their vaporizer, lacquered in a yellow gold identical to that of the label in the form of a ribbon.
L'Eau d'Issey Pour Homme Shade of Lagoon is a new interpretation of L'Eau d'Issey Pour Homme with accents of wood and lemon.The bottle of Mai Hua is transparent and curves in a turquoise wave, while the name of the perfume appears in effervescent yellow.
L'Eau Majeure d'Issey Shade of Sea is a solar woody, in a jar of an abysmal blue, almost opaque, that envelops its transparency. The letters have a dazzling red, that of the tropical flowers scattered in the jungle of Zamami.
L'Eau d'Issey Pure Shade of Flower is a solar woody fragrance. A petal rose paradise covers the bottle of Mai Hua. The saffron pistil delineates the letters of L'Eau d'Issey Pure as a promise.

Publicado en Design, Creativity, Fragrances

13March

Lateral Branding designs La Granja packaging

Lateral Branding designs La Granja packaging

La Granja in collaboration with the Alicia Foundation, an organization that promotes the improvement of eating habits, formulated three varieties of mini-muffins that incorporate fruit, vegetables and also yogurt.
Lateral Branding designed La Granja packaging. The cardboard easels that finish the transparent bags of La Granja, a presentation that is already a capital of the brand's image, become in a very original way three characters that give the children's profile of the range.

Publicado en Design, Creativity, Food

06March

Avanza Packaging designs the Corazón Guajiro rum bottle

Avanza Packaging designs the Corazón Guajiro rum bottle

Destileria de Tejina has collaborated with Avanza Packaging, of the Juvasa Group, to create a striking design for Corazón Guajiro rum, which is the result of the mixture of up to 12 different botanicals.
The bottle is characterized by being "dressed" with a sleeve of silky texture and satin finish in the colors, with floral illustrations in watercolors of very explosive and vivacious colors. The graphics and typography are made by hand raised to provide natural freshness.
Being a tropical product, the packaging stands out for the great power of color. In addition, accessories have been created for the entire product: boxes, canister, etc.

Publicado en Design, Creativity, Beverages

[12 3 4 5  >>  

 

 

Location

Rambla de Catalunya nº 5 1º 3ª
08007 - Barcelona
Spain

Contact

Phone: +34 93 434 21 21
FAX: +34 93 418 90 41
Contact by email

Press releases

Send us here your press releases for its publication

Distribution

5,000 issues + 1,200 issues for trade fairs