Advertising
14October

Supperstudio wins a Pentawards for the design of Bon Fromage

Supperstudio wins a Pentawards for the design of Bon Fromage

In the Food category, Bon Fromage packaging, designed by Supperstudio, won a Pentawards Silver 2019 award. A special design for the star product of this brand, the selections of cheeses to share. The graphic design is inspired by the different shapes of the different varieties of cheese.
The jury recognized the creative value of this work with a visual key inspired by the variety of shapes of cheeses, which mixes natural and austere materials, such as kraft cardboard, with luxurious finishes such as stamping.

Publicado en Design, Creativity, Food

09October

Delamata Design signs the rebranding of Rianxeira

Delamata Design signs the rebranding of Rianxeira

Delamata Design won a silver Pentawards award with the rebranding of the entire range of Rianxeira products.
Rianxeira presents in 2019 its new brand image and renewed packaging according to its positioning focused on sustainability, transparency and healthy living. The challenge for the agency was to achieve a renovating change without losing the essence of the brand.
The proposal was to return to the origin of the brand and to a concept that had been lost in time. The agency decided to return to the first Rianxeira logo based on Sophia Loren's performance in "La donna del fiume", which inspired a visionary Jesús Alonso Fernández, founder and honorary president of the Jealsa-Rianxeira group, who registered the Rianxeira brand logo in 1958. Since then, the image of this beautiful brown woman holding a basket of fish with her arms held high has traveled around the world.
The main objective achieved thanks to this design proposed by Delamata Design was to break the codes established in the sector and create a fresh, new and iconic image for Rianxeira's packaging. 

Publicado en Design, Creativity, Food

23September

Perfeccionista by Roberto Núñez, Pentawards Platinum Award

Perfeccionista by Roberto Núñez, Pentawards Platinum Award

The Pentawards Platinum Award for Luxury design went to Roberto Núñez for Perfeccionista by Bodega Davide - its limited-edition, single-estate wine concept.
In order to connect emotionally with the consumer and position the product as a distinctive premium wine, a packaging design was created to attach value to the idea of imperfection.
Each of the 697 units produced are made to be different to one another, with the wood for each case being broken up manually, without a die cutter, and numbered with an ink stamp.

Publicado en Design, Creativity, Beverages

18September

Atipus redesigns "L’Om" wines label

Atipus redesigns

This wine is a tribute to the elm tree, which has been a symbol for the territory and a prop of the vineyard.
The elm is a meeting point and the shadow that covers conversations. A special and unique tree like the asymmetric architecture of its leaves, in which Atipus was inspired for the design of the labels.
Creativity: Mariano Fiore.

Publicado en Design, Creativity, Beverages

09September

Vibranding creates a brand book for Chupa Chups

Vibranding creates a brand book for Chupa Chups

Vibranding has created the graphic criteria so that anyone with a Chupa Chups license for food and drinks can develop their packaging and their commercial communication elements within a specific visual code.
The basis of this visual code were the flavors of Chupa Chups themselves. Vibranding's idea was to represent them graphically with waves of colors, where the pattern they created as a unifying element in the brand architecture of this project originated.
They also maintained the combination of colors associated with each flavor in the new visual universe of licenses and created some new codes, such as multi-flavor or tropical flavors.
Everything is collected in a complete brand book designed following the new visual identity.

Publicado en Design, Creativity, Food

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