Batllegroup has created the design for the brand, volume and packaging of the new RB brand, Botanical Origin, a new range of household cleaning products of botanical origin.
Batllegroup created a logo employing a unique, personalised typeface. To work together with this special typography, they designed a series of graphic botanical elements to boost naturalness, as one of the core values of the new brand.
They worked from the creative concept, “the power of nature”, when devising the volume of the pack, designed together with the product design agency, Stimulo, and transformed the essence of a droplet into the new detergent bottle, the flagship product of the new range. A design which, through its shape and amber colour, concentrates the full power of nature in an iconic translucent and radiant form.
All the packs of the range are 100% recyclable, and some made with up to 50% of recycled plastic.
The design of the label combines the sensuousness of the ingredients of botanical origin with the performance and efficacy of the products, visibly underscoring the main benefits. The labels are designed with transparent materials to potentiate the luminescence and naturalness of the product.