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05October

Cabello x Mure wins a Pentawards for Picualia packaging

Cabello x Mure wins a Pentawards for Picualia packaging

The Picualia brand launches a new product on the market, Extra Virgin Olive Oils with flavors, with a packaging designed by Cabello x Mure, which has won a Silver Pentawards 2020 in the category Baby products-Other markets. These strawberry, orange or original flavored oils are initially aimed at the little ones, but are valid for adults as well.

For the design of these products they look for inspiration in the kawai style that allows them to create very simple and friendly elements to communicate with both children and adults.

Following this style they create a very simple and easy to reproduce industrial design. They use a bottle that is reminiscent of the shape of the olive. They paint it in a single color that represents each flavor and they add a label with elements of eyes and mouth that allows to change the different expressions of the character depending on the variety.

The set is finished with a ribbon around the neck of the bottle shaped like an olive leaf. All together creates a nice character for each of the flavors that they have named Picualito.

Publicado en Creativity, Design, Food

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