Cierzo Brewing Co., the craft beer of Zaragoza
Design: Eva Felipe. The image of Cierzo Brewing Co., the craft beer of Zaragoza, is based on the wind, a strong, dry and cold wind.
The main element is the arrow used in weather maps to indicate the direction and strength of the wind. This arrow gives life to a logo that changes with each beer, depending on its characteristics. The strength of the wind corresponds to the alcohol content of each beer and the direction of its bitter or sweet character, as can be seen on the labels of the cans.
The arrow that appears in the main logo of the brand is that of the north wind: strong wind from the northwest component.