Little Buddha modernises the packaging of the Torras Stevia range
Little Buddha communicates the naturalness of Torras Stevia and the benefit of Stevia sweetener without losing its appeal.
A transversal graphical element works as an appropriable pattern and that transmits the naturalness in a clear and honest manner. A still-life image of a square of chocolate placed like a rhombus creates a diamond pattern with the background and a set of ingredients to encode the variety. An elegant and very clear typography communicates the variety and benefits in a sober way.
On the other hand, a delicate pictogram that is coherent with the design communicates the Stevia component, according to the strict legislation regarding wording for this sweetener. A matt finish with some UV engraved details (relief) reinforces the naturalness of the product. The design can be easily extended to the rest of the varieties in the range, as well as to future references.