Studio Tumpic/Prenc designs the packaging of Latini Olive Oil
Latini Olive Oil (Svetvincenat, Croatia), designed by Studio Tumpic/Prenc (Rovinj, Croatia), achieved a Red Dot Award: Brands & Communication Design in Packaging Design.
The packaging concept for the Latini brand of olive oil establishes a close connection to its production area of Istria. In the 1880s, Tone, an ancestor of the company’s founders, worked in olive groves in Istria that were then owned by Italians known as “Latini”. The design visualises that Tone once received a chequered shirt for a day’s wage and his family earned the nickname “Latini”. Tone’s descendants today produce olive oil under the name Latini.
The aim was to evoke this story by designing a label resembling a chequered shirt. Text on a card tucked into the label’s “shirt pocket” tells the story of the Latini family behind the product.