Supperstudio creates an inspiring packaging for Starbucks
Starbucks’ launches a new range of snacks under its own brand for the Spanish and Portuguese markets. In order to face this challenge, they were looking for a new design, attractive for home-made chips and reflecting the quality and values of ‘Starbucks’.
Big waves and stripes of marine inspiration flood the packaging to transmit the main attribute of the product, the sea salt with which the potatoes are made. Colour is the tool that clarifies and differentiates the two flavours: green for the potatoes with olive oil and blue for the potatoes with pepper and Modena balsamic oil. ‘
Best Awards 2018 Bronze, Pentaward 2018 Bronze. Gold Anuaria Awards for the Best Packaging.