Zoo redesigns the corporate image and packaging of Pujadó Solano
Pujadó Solano is a family business located in Santoña (Cantabria, Spain) that is dedicated to making anchovy fillets in an artisanal way, following traditional methods.
Zoo has redesigned the icon of the fish with a harmonious style and line and, through the union of tangent circles, a humble and close illustration is defined.
The use of copper stamping reinforces the quality of the product, apart from giving it character. The photography relates a process of elaboration that shows the hardest and most sacrificed side of the trade, but at the same time transmits passion and dedication.
In the packaging design of the gourmet line, the two-tone image is used in blue colors; in the ecological line, through the material and finishes, it refers to something more natural.