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27April

Zoo redesigns the corporate image and packaging of Pujadó Solano

Zoo redesigns the corporate image and packaging of Pujadó Solano

Pujadó Solano is a family business located in Santoña (Cantabria, Spain) that is dedicated to making anchovy fillets in an artisanal way, following traditional methods.

Zoo has redesigned the icon of the fish with a harmonious style and line and, through the union of tangent circles, a humble and close illustration is defined.

The use of copper stamping reinforces the quality of the product, apart from giving it character. The photography relates a process of elaboration that shows the hardest and most sacrificed side of the trade, but at the same time transmits passion and dedication.
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In the packaging design of the gourmet line, the two-tone image is used in blue colors; in the ecological line, through the material and finishes, it refers to something more natural.

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Publicado en Design, Creativity

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