Ardagh Group and Duerr’s citrus jar wins Best Packaging Design
Ardagh Group and Duerr’s have been awarded Best Packaging Design for their unique citrus jar at the World Food Innovation Awards, organised by FoodBev Media.
The product highlights by the design innovation in the intricate detailing of the jar’s texture.
Ardagh’s designers were given a specific brief by Duerr to develop a totally unique jar that looked like, and felt like citrus fruit. The project was in fact full of technical challenges. To create a stunning and tactile ‘citrus’ jar to the right size and scale, and replicate the peel effect.
The new packaging has transformed the fixture; the shoppers will use the jars as anything from candle holders to cocktail glasses once the contents have all been enjoyed.
A good example of originality and eco-friendly design.