Loco Barber, wines with augmented reality
Reserva de la Tierra presents the new range of Loco Barber wines with augmented reality, an innovation in the Spanish wine sector. By downloading the Wines & Stories app and scanning the labels, consumers can immerse themselves in the terrifying Barcelona of 1789.
Loco Barber is based on the legend of a murderous Barber who supposedly acted in Barcelona 3 centuries ago. The same story told from four different points of view, that of the murderer, the mistress, the police and the prisoner, who come to life in each of the wine bottles.
Both the idea and the design of Loco Barber is internal, it was developed in the marketing department of the Reserva de la Tierra winery.