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29April

Michelle Pfeiffer chooses Verre Infini Neo® by Verescence for her new fragrance collection Henry Rose

Michelle Pfeiffer chooses Verre Infini Neo® by Verescence for her new fragrance collection Henry Rose

Michelle Pfeiffer has called on Verescence for her brand-new perfume collection, entitled Henry Rose, which is launching with five clean genderless scents: Fog, Jake’s House, Last Light, Torn and Dark is Night.
From the creation of the five fragrances to the packaging, Henry Rose perfumes form part of a coherent sustainable approach based on complete transparency around the ingredient and environmental compliance. Verre Infini Neo® meets these requirements.
This is the first high-end recycled glass made of 90% recycled materials and 100% recyclable. The bottles are composed of 25% post-consumer recycled glass (PCR), 65% in-house cullet and only 10% raw materials.
The distinctive aspect of this innovative glass regards the efforts made on the environmental impact. Indeed, the glass bottle production in Verre Infini NEO® has reduced the carbon footprint by 6% and water consumption by 7%.
The bottle, with its round-shaped shoulders and its thick glass base, is a standard from Verescence’s La Collection (Bowie, 50 ml).

Publicado en Fragrances, Innovation

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